Category: Blog

Whether your business is new to Shopify retail or you’ve had success on the platform, the need for a seamless shopping experience remains. Online shopping has grown tremendously and projections predict that the trend will continue, meaning online stores need to determine new ways to attract new customers and retain existing shoppers if they wish to thrive in the competitive online shopping space. This involves developing a clear and efficient shopping experience through the integration of key user experience tactics such as consumer financing and omni-channel strategies.

In this article, we outline how Shopify retailers can create a seamless shopping experience with POS consumer financing from ChargeAfter.

What is ChargeAfter’s Consumer Financing Platform?

Consumer financing platforms are designed to give customers access to repayment plans at checkout, encouraging them to make a purchase and pay for it in monthly installments at later dates. The power of consumer financing lies in its ability to give shoppers immediate access to the capital required to make a purchase. But, what sets one consumer financing platform apart from others? ChargeAfter has differentiated itself as the go-to consumer financing platform as it utilizes a back-end multi-lender process that gives customers access to zero-interest capital at the push of a button. This platform comes as a Shopify plug-in for seamless integration and plans are some of the most budget-friendly on the market. 

What Makes Consumer Financing Platforms Worth It?

The benefits of integrating ChargeAfter’s consumer financing platform are manifold, serving both business and customer for profitable growth and better shopping experiences. The benefits are linked to the platform’s ability to encourage more sales monthly while meeting the growing demands of online shoppers who browse Shopify for the best deals and greatest user experiences. Let’s take a look at the shopping experience benefits for Shopify retailers utilizing this consumer financing platform:

Shopping is Quicker Than Ever

When it comes to buying from Shopify retailers, customers make their minds up in a matter of seconds upon arriving at the checkout process. This critical consumer touchpoint is a make it or break it moment, and the best and most successful Shopify stores give customers the quickest time to purchase to close deals. This involves integrating a consumer financing platform as these plug-ins allow customers to purchase products immediately without having to leave one’s online store. At the push of a button, they are given access to zero-interest repayment plans better than anything they could source from third-party sites or their financial service providers. This efficient process creates a seamless shopping experience for quick sales. 

Shopping Big is Easier Than Ever

Consumer financing platforms like ChargeAfter also create a more engaging shopping experience by giving customers more leverage when making a purchase. The addition of zero-interest repayment plans means shoppers can have access to the capital required to make large ticket purchases. ChargeAfter’s platform promotes large ticket sales in a variety of ways and doing so benefits both the online shopping experience and a retailer’s bottom line. 

Shopping Benefits are Front of Mind

Customers shop with brands that benefit their shopping experience. The integration of consumer financing from ChargeAfter makes these benefits front of mind as customers are continuously reminded of the powerful Shopify integration whenever they review their carts to make a purchase. Providing this value-add to shoppers encourages them to become first-time buyers as well as retains existing customers who wish to shop on a monthly or yearly basis.

From bringing your brand’s value-add to your customers’ attention to creating more opportunities for big sales, integrating ChargeAfter’s multi-lender consumer financing platform creates a seamless shopping experience for customers that helps drive monthly sales.

When it comes to Shopify eCommerce, competition can be rife and online stores across all industries vie for the attention of conscious and confident online shoppers equipped with the decision-making power to make or break an online retail store. Conversion rates are a key metric to determine success, and eCommerce platforms need to find new ways to differentiate themselves from the competition to land sales and promote business growth. Ultimately, conversions boil down to the checkout stage and how many customers actually make a purchase. Through the integration of buy now pay later financing, Shopify eCommerce platforms could give themselves a leg over the competition.

But, how exactly does buy now pay later financing from ChargeAfter boost Shopify eCommerce and the aforementioned conversion rates? In this article, we assess the importance and benefits of integrating this multi-lender consumer financing platform with your eCommerce site.

Peace of Mind Shopping

The benefits of buy now pay later solutions for improving conversion rates typically lie in the psychological associations linked to the platforms. With ChargeAfter, customers receive peace of mind knowing that they can comfortably pay off purchases over time with minimal to no interest over and above the purchase. This means that more shoppers are inclined to convert from browsing customers to buying brand loyalists. Peace of mind is one of the most powerful psychological aspects of improving conversion rates in an environment when shoppers are more skeptical of online shops than ever before. Furthermore, customers are quick to abandon their carts for online retailers offering the best deals and greatest added value. 

Appeals to More Markets

Another factor that contributes to increasing conversion rates is having access to a broader market. Many Shopify eCommerce platforms limit themselves to a specific target audience and are not equipped with the tools to expand into new areas of revenue potential. A benefit of introducing buy now pay later with ChargeAfter is giving your online business more freedom to access untapped markets in your industry. The following modern markets are available and eager to shop with retailers that offer extensive consumer financing models:

• Millennials and GenZ’s: these modern markets do everything that they can to avoid debt and financial pressures. With consumer financing, online retailers can entice these conversions by offering zero-interest repayment plans over comfortable time periods.

 

• Skeptical Shoppers: online shoppers are often unwilling to shop with retailers that do not offer comprehensive repayment plans as it is inconvenient for them to have to source loans from third-party sites or their financial service providers. The inclusion of ChargeAfter gives you immediate access to these shoppers for increased conversion rates. Furthermore, these shoppers are not hindered by the fear of having to undergo credit checks when buying from Shopify sites integrating ChargeAfter’s buy now pay later platform.

Shoppers Buy Upfront and In Full

Conversion rates soar at Shopify stores that include consumer financing from ChargAfter as shoppers confidently make orders quicker than ever through efficient and effective upfront financing. Businesses benefit from this as shoppers are capable of paying upfront and in full with the help of ChargeAfter’s extensive platform of lenders. This means that your online store experiences immediate increases in fully-paid conversions, both improving the rates and monthly order values of those conversion rates.

By catering to consumers’ online shopping doubts, attracting modern buying markets like Millennials and GenZ’s, and facilitating fully-paid conversions every month, Shopify retailers can boost their conversion rates, increase their average monthly order values, and experience quick brand growth through the integration of ChargeAfter’s buy now pay later consumer financing platform. 

Waterfall consumer financing is proving exceptionally beneficial for Shopify eCommerce retailers, and no waterfall financing platform is providing quite as much value to these online retailers as ChargeAfter. The powerful, seamless, and affordable ChargeAfter waterfall financing platform is one of the most sought-after among the best Shopify stores for its ability to provide consumers with the ultimate online shopping experience and, in turn, encouraging business growth among partners who have integrated the platform. In this article, we share more information about this waterfall consumer financing platform as well as highlight the benefits that it could offer your Shopify eCommerce store.

What is ChargeAfter’s Waterfall Consumer Financing Platform?

ChargeAfter’s waterfall consumer financing platform is a multi-lender checkout plugin that gives customers shopping with Shopify stores access to consumer financing at the simple tap of a button. How it works is that consumers request financing and receive almost immediate access to a trustworthy lender with repayment plans that include zero additional interest. The request is funneled through a series of prime and subprime lenders until the request is accepted by a lender willing to loan them money, and this happens all on the back-end from your Shopify store. This is exceptionally powerful as most financial service providers are incapable of offering repayment solutions as competitive as this and shoppers do not even have to leave your store to have access to financing solutions. 

How Does it Benefit Shopify Retailers?

So we know that this integration is extremely beneficial for the consumers, but how does it benefit the retailer? Well, marketing teams are very much aware of the fact that sales depend heavily on factors that affect customer experience. And, the checkout stage is the most critical part of the customer journey as this is where financial decisions are made. Funneling customers through the checkout process is crucial to business growth, and this can be promoted in the following ways with the integration of ChargeAfter’s waterfall financing platform:

More Customers Shop More Frequently

By integrating ChargeAfter’s waterfall consumer financing solution, you give more customers access to quick financing solutions that allow them to order the items on their wishlists. More shoppers in your sales funnel are capable of shopping on a more regular basis, especially considering that the zero-interest repayment plans mean that they are more inclined to make a purchase. By raising your daily orders, you can drive up monthly sales volumes.

Customers Return More Frequently

The perk of partnering with ChargeAfter is that you promote customer satisfaction among your existing and loyal consumer base. Acquiring new customers is costly, so retargeting existing shoppers is a much more budget-friendly Shopify strategy that can be harnessed with greater results through the inclusion of waterfall financing. This is because shoppers who already trust your brand are able to make frequent orders of their favorite items without having to dip into their savings or pay costly interest-based monthly installments.

Customers Purchase Larger Carts

Another extremely beneficial factor regarding the introduction of a buy now pay later platform is that it encourages consumers to make larger orders. Shoppers who may have previously been unable to order large ticket items, like furniture or TVs, are now encouraged to do so as they do not have to fork out large sums of money as with the hefty interest rate repayment solutions offered by their financial service providers. The integration of ChargeAfter allows them to avoid the middleman and get costly items at the best value, driving up your average order values in the process. 

From increasing the rate at which shoppers buy from your Shopify store to encouraging customers to return and shop again as well as promoting the sale of costlier items, ChargeAfter’s waterfall consumer financing platform offers Shopify eCommerce retailers a range of benefits.

Shopify has approximately 11 percent of the total eCommerce market share, putting the platform ahead of several other eCommerce solution providers. The power that Shopify businesses have over the online retail space continues to grow, and this is a result of Shopify stores offering customers a seamless online shopping experience that caters to their growing consumer needs. Despite these facts being true, many Shopify retailers are unaware of key retail strategies that drive profitable growth and promote monthly sales. In this article, we shed light on one of the most powerful Shopify integrations that every business owner can leverage for improved revenue generation. The solution comes in the form of a buy now pay later Shopify platform powered by the multi-lender market leader, ChargeAfter.

Below, we discuss how your online store can integrate ChargeAfter’s effective solution with your Shopify eCommerce platform seamlessly and showcase the benefits of doing so.

What is ChargeAfter’s eCommerce Solution?

Buy now pay later Shopify solutions are not a new concept, however, ChargeAfter is taking the idea one step further by offering the most affordable and reliable multi-lender platform that can be easily integrated with any Shopify store. The multi-lender platform for merchants is a sought-after consumer financing system that activates key marketing strategies at one of the most critical consumer touchpoints for online shopping, the checkout process. In a nutshell, the ChargeAfter platform provides your consumers with access to consumer financing at the push of a button by connecting them with tailored financing plans from a large pool of lenders. Consumers need not worry about credit checks or other hassling online shopping experiences should they wish to place an order but do not have the capital to do so. This solution increases the time to purchase and offers businesses access to a wealth of benefits we will outline below.

The Benefits of Integrating ChargeAfter’s Buy Now Pay Later Shopify Platform

The benefits of integrating ChargeAfter’s platform are two-fold – offering exceptional shopping experiences for your customers while promoting sales and driving up business revenue. Let’s take a closer look at how your business benefits from this multi-lender platform:

Access to New Customers

Customer acquisition can become costly, but chances are customers are browsing your online store but have yet to be in a position to purchase. These warm leads can be targeted through the integration of a buy now pay later Shopify solution. This is because new customers can have quick access to capital at zero interest fees and make instant purchases without having to factor in extensive repayment plans. The quicker process, ease of use, and exclusion of credit checks with this platform allow your business to tap into these new customers today.

Rewarding Return Customers

Acquiring new customers is one part of the marketing strategy, and promoting return customers is the other. This is arguably even more important as return customers represent loyal buyers who trust your brand and are willing to spend with you. As a result, Shopify retailers need to consider consumer financing solutions like the platform developed by ChargeAfter as these allow loyal customers to make larger purchases without concerns over costly repayments. These return customers will feel rewarded and more inclined to shop with you, driving up your average monthly sales volumes as well as large ticket purchases.

The integration of ChargeAfter’s multi-lender platform is one of the most popular Spotify strategies for driving up revenue and satisfying customers who shop on the online platform. Your business can get ahead of the competition by showcasing the added value to your customers through this integration, a strategy that leverages your existing consumer shopping experience with state-of-the-art financing.

Point of sale consumer financing is one of the most effective checkout strategies to implement into an online store as ChargeAfter offers one of the most affordable and powerful platforms on the market designed to benefit your business as well as empower your customers. The platform filters shoppers through a prime and subprime lending process whereby they are connected with reputable lenders and receive consumer financing with no interest attached. Integrating this multi-lender platform is a surefire marketing tactic that is bound to generate increased sales and customer loyalty, and in this article, we discuss the 4 key ways ChargeAfter’s point of sale consumer financing will empower your customers. 

1. Give Them Access to Tailored Payment Plans

In an age where everything can be purchased online and there are billions of online retailers vying for consumer attention, customers find themselves drawn to companies that offer unique strategies to ease their online shopping experiences. One such method that is proving extremely beneficial is point of sale consumer financing, more specifically multi-lender platforms like those offered by ChargeAfter. This particular platform empowers customers by giving them seamless access to personalized payment plans tailored to their unique requirements. Personalization in marketing is extremely attractive for customers as it showcases a company’s desire to facilitate their shopping needs. The multi-lender platform from ChargeAfter is one of the most powerful personalized consumer financing platforms that ensures your shoppers are capable and comfortable making regular orders from your online store. 

2. Allow Them to Shop Without Hassles

Another incredibly empowering benefit for shoppers buying from online retailers that integrated point of sale consumer financing platforms is that it is a hassle-free and seamless financing solution. Rather than having to leave your store and consult with third-party lenders or financial service providers, customers are able to apply for financing from the comfort of their homes and via the seamlessly integrated platform. Furthermore, no credit checks are required by customers to have access to the beneficial multi-lender platform offered by ChargeAfter. This solution gives consumers peace of mind and encourages them to make frequent purchases with your store as they are capable of doing so as well as are unable to find better financing deals elsewhere. 

3. Empower Them to Make Big Purchases

An added benefit for both businesses and customers who integrate with or use respectively is the ability to make big purchases of items that would otherwise become very costly through interest-based repayment plans. Products like furniture, mattresses, jewelry, and electronics are all costly items that shoppers are cautious buying as they either do not have the current capital to do so or are concerned over the amount that they will end up investing through interest rates. eCommerce stores that integrate ChargeAfter’s multi-lender platform can mitigate these concerns and empower shoppers to make big purchases thanks to quick access to zero-interest payment plans with reputable lenders. 

4. Reward Them for Customer Loyalty

The cost of acquiring new customers is one part of the marketing strategy, and encouraging previous shoppers to buy again is another facet that needs to be considered by online business owners. This is especially important considering the return customers are more affordable to target through marketing strategies. Where you can improve the rate at which your store captivates return customers as well as reward those loyal to your business is through the integration of point of sale consumer financing. Customers who return to your store and see that they have access to zero-interest financing solutions will be inclined to buy again and feel satisfied that your business is doing its best to facilitate their financial constraints in the most budget-friendly way.

Integrating ChargeAfter’s point of sale consumer financing platform will empower your customers by giving them access to personalized payment plans, allowing them to enjoy a stress-free shopping experience, giving them opportunities to make larger orders, and rewarding them for their loyalty.

WooCommerce retailers are advised to consider several metrics to determine the success of their online stores including, but not limited to, conversion rates, return customer rates, and abandon cart rates. All metrics are important, however, there is a growing urgency for retailers to increase average order values and associated metrics as customers spending more money is one of the most critical aspects of increasing a retailer’s revenue. There are several ways online stores can increase their average order values and, although important to implement these key steps, there are few as powerful as integrating a point of sale consumer financing platform. 

Consumer Financing for Higher Prices

Considering price-raising strategies suggested by WooCommerce, it is essential that retailers who wish to adopt this approach offer consumer means for making these large ticket purchases in order to drive up average order values. The most effective and efficient method for doing so is implementing a point of sale consumer financing platform that gives consumers access to instant capital required to make a large purchase. With ChargeAfter’s multi-lender platform, WooCommerce retailers can offer their consumers access to financing at no additional interest rates and, therefore, encourage them to make a large ticket purchase. This comprehensive consumer financing will justify the higher prices and ensure your store makes more expensive sales. The more large ticket purchases, the higher one’s average order values. 

Checkout Upselling for More Orders

Another way WooCommerce retailers can drive up their average order values is by selling more items more frequently. In order to do so, marketing teams need to consider upselling strategies that entice consumers and encourage them to make further purchases or fill their carts with more products. When considering the checkout stage, the most important and final step in the consumer journey, WooCommerce retailers may reap the benefits of integration with ChargeAfter’s point of sale consumer financing platform as it is an effective and efficient upsell tool the best online stores on WooCommerce take advantage of. The platform adds value as it ensures more consumers are capable of making a purchase at checkout, and quickly funnels them through the marketing funnel from the research stage to the buying stage. Combine this go-to upsell strategy with other checkout features and your online store will be well on its way to increasing average order values.

Customers Return More Often

The cost of acquiring new customers can be higher than targeting existing customers, so it is important that WooCommerce retailers consider remarketing strategies to increase their customer return rates. Whatsmore, it is essential that retailers encourage customers to return as often as possible should they wish to improve average order values in a specific month of operation. The primary method for doing so is employing a point of sale consumer financing platform that facilitates quick purchases and builds brand loyalty among customers willing to return to shop with one’s store. The reason ChargeAfter’s powerful platform is capable of increasing the frequency of return customers is in its ability to support their shopping instantly at no additional costs without the need for them to leave the WooCommerce store. With every step of the financing process happening in real-time, consumers are funneled through the journey as quickly as possible and are more likely to return quicker. 

WooCommerce retailers need to raise their average order values if they wish to turn a profit and one critical strategy for doing so is implementing ChargeAfter’s point of sale consumer financing platform. The powerful plugin justifies increases in product prices, creates upselling opportunities at checkout, and promotes the frequency of return customers, leading to more sales and more expensive purchases needed to increase average order values.

WooCommerce retailers are experiencing an increase in traffic as more consumers turn to online shopping, therefore, online stores need to integrate powerful plugins and surge strategies that encourage these savvy browsers to become actual buyers. There is an endless amount of tools available to WooCommerce store owners and, with so many options on the market, choosing the right one can be overwhelming. Each plugin comes with its cost and business owners need to analyze the plugin’s ability to boost return on investment (ROI) potential versus the investment. In most cases, the implementation of a buy now pay later platform facilitates a faster time to purchase and drives up average monthly sales. These consumer financing solutions should be the first point of plugin interest as they increase the likelihood shoppers will buy when they arrive at the checkout stage in their consumer journey – ensuring your business makes money.

In this article, we will elaborate on why buy now pay later platforms are the most powerful checkout plugins for WooCommerce and suggest how you can benefit from them with ChargeAfter’s multi-lender platform.

Why are Checkout Plugins Important? 

The checkout stage in the consumer journey is the most important part of a sales strategy as this is the point in one’s marketing funnel where browsing customers become buying shoppers. For this reason, online stores need to create a seamless checkout process that provides benefits to customers beyond a reliable payment gateway with multiple payment options. This is where buy now pay later checkout plugins become essential.

These powerful platforms give one’s business an advantage over the rest as customers have access to instant consumer financing without the need to get involved with a third party or their bank. Offering a platform of trustworthy lenders, ChargeAfter can help your WooCommerce store offer your customers access to zero-interest financing solutions for their purchases. As a result, more consumers are likely to buy from your store and are also capable of purchasing large ticket items, such as their dream home furniture for example. This, in turn, increases your average monthly order values.

Why Buy Now Pay Later Financing Works!

With the benefits in mind, here’s why buy now pay later financing actually works:

• Consumers feel valued: shoppers trust and buy from online stores that offer services over-and-above the general shopping experience. ChargeAfter’s consumer financing platform is a value-added plugin that gives consumers personalized loan solutions. This personalization ensures that each consumer receives a plan tailored to their needs, showcasing that your online store values them as shoppers.
• Consumers return more often: another incredible indication that buy now pay later platforms actually work at checkout is the rate at which customers return to buy from your store. You will see an increase in these figures as more shoppers are aware of the seamless access to interest-free financing for their orders big and small.

Buy now pay later financing from ChargeAfter is effective because it answers a critical pain point modern shoppers face when they arrive at checkout after browsing WooCommerce stores. The ability to offer your shoppers comprehensive and budget-friendly consumer financing is extremely valuable to those buyers, securing your place as the go-to store for their shopping needs.

Should You Choose ChargeAfter’s Consumer Financing?

Choose ChargeAfter’s consumer financing platform and enjoy the wealth of sales-driven benefits today, from increased average monthly order values to higher rates of return shoppers. There is no end to the benefits of adopting this powerful checkout plugin, and your WooCommerce store will set itself apart from the rest with the integration of affordable multi-lender options. Both your business and consumers can experience the joys of zero-interest point-of-sale financing, helping you and your community grow with one another.

Why do shoppers continue to buy from one WooCommerce retailer over another? Is it brand loyalty or is the competition employing smart marketing and sales strategies that encourage them to buy and return to buy again? It is certainly an amalgamation of things, and point of sale financing is becoming one of the strongest tools in an online retailer’s WooCommerce arsenal that creates unbelievable value for customers. The integration with point of sale financing platforms, like the powerful multi-lender platform developed by ChargeAfter, is a way to show shoppers that your business values them and, as a result, they will value your WooCommerce store in return. 

The first step starts with your business and the implementation of point of sale financing solutions, and in this article, we will discuss why exactly customers value WooCommerce rerailers with point of sale financing more than others!

They Feel a Personal Connection

The strongest way to set your brand apart from the rest is by creating personal connections with your customers. Online shoppers are, after all, skeptical of brands that they have not shopped with and loyal to brands that they have had incredible experiences with. This makes it difficult for WooCommerce retailers to target customers personally connected with other brands, but it is not impossible. The integration of value-added point of sale financing solutions comes with great rewards, specifically trust among your shoppers. The trust that you develop with your customers by offering them seamless and personalized access to zero-interest financing will become a part of the foundation that builds your personal connection with them.

Their Shopping Needs are Met

The checkout stage in the consumer journey is critical as it is the final point at which an online retailer can land a sale. To drive down rates at which consumers abandon their carts and increase the conversion of browsers to buyers, WooCommerce retailers should consider adding a point of sale financing platform to their checkout stage. Consumers value WooCommerce stores that provide comprehensive consumer financing as it is a feature that fulfills their shopping needs. Take someone who is looking to buy a mattress, for example. They may be casually browsing WooCommerce stores to find the best deal. They may not have the capital to make the purchase and are in the research stage of the marketing funnel, however, providing them with the ability to fund the purchase at no additional costs could quickly convert them into a buying customer. Customers will value your store for meeting their shopping needs in an instant with no strings attached.

They Cannot Find Better Financing Elsewhere

Customers value WooCommerce retailers with point of sale financing more than others as they cannot find better financing elsewhere. ChargeAfter has created a platform that offers the most comprehensive point of sale financing at the most affordable rates, and also offers customers the value-add of connecting them with lenders that do not include excessive interest policies. Traditionally, consumers would have had to source lenders elsewhere or consult their financial service provider about financing. These methods can become costly and not worth the investment in the long run. Fortunately, ChargeAfter has eliminated the customer’s need to do this and provides your WooCommerce retail store with an efficient plugin that benefits your consumers by offering them instant access to zero-interest financing.

From creating personal connections with a trustworthy WooCommerce retailer to feeling as though their shopping needs are met as well as not being able to find a better financing solution elsewhere, customers value online stores with ChargeAfter’s point of sale financing more than others as it is tailored, comprehensive, and the most budget-friendly on the market.