Category: Blog

Acquiring new customers is one aspect of eCommerce, but retaining your existing customers is as, if not more, important to the long-term success of one’s online store. Customer lifetime value refers to the total amount in revenue that a customer generates for one’s business throughout their purchase history with said business. The higher the customer lifetime value, the greater your revenue generation as a single individual has contributed far more than the average shopper. Furthermore, it is less costly to market to existing customers than it is to attract new ones. In this article, we discuss how consumer financing and additional marketing strategies can improve brand loyalty and, as a result, increase customer lifetime values.

1. Optimize Your Customer Service

Customer service is the core foundation of strong brand loyalty and online shoppers support businesses that go above and beyond to facilitate their shopping needs. To improve your customer service, you need to allocate time and resources that you can free up through the integration of consumer financing from ChargeAfter. This checkout plugin provides customers with instant financing to make orders and automates the entire lending procedure. By saving time on the checkout process, marketing teams can focus their attention on customer service. To optimize your customer service, you should automate as much remedial activity as possible. This includes emails marketing, social media chatbots, and other communications. Through automation, customers can receive answers within seconds. This is, however, not to say that you should not have a dedicated and available call center to answer more complex questions. You must retain personal communication alongside automation to maximize your customer service potential. 

2. Showcase Social Proof

A negative review is the difference between a sale on your website or a competitor’s platform. Online shoppers rely on reviews and social proof with every single purchase. It does not matter whether or not they are making a considered purchase or are shopping for groceries, consumers want to purchase from company’s that provide them with the best benefits. Positive reviews allow businesses to show off these benefits and retain customers who may have considered shopping elsewhere. The benefits of positive reviews also lie in the fact that brand loyal customers have great sway over new customers. They become advocates for your brand and products, encouraging greater brand loyalty in the process. Social proof becomes a key cyclical brand loyalty strategy that businesses can invest in through the implementation of a review strategy.

3. Encourage Customer Feeback

Online shoppers respond extremely well to brands that take the time to listen to their concerns and those that make an effort to resolve issues. Customers want to know that brands are listening to them, lead by real people who care for their consumer needs, and action the strategies that the communities call for. The need for customer feedback is essential if you wish to grow a brand loyal community, and eCommerce companies should not overlook the power of customer communities. You may set up a feedback collection method through your website or social media pages, post polls for real-time tracking, or enter conversations of groups and forums to discuss your services and areas of improvement. Honest marketing is the best medicine for online stores and will help leverage profitable brand loyalists. 

In order to improve brand loyalty and ensure long-term sustainability, online store owners must optimize their customer service features, highlight and market social proof such as reviews, and invite customer feedback for operation optimization. These three steps should give you an advantage over the competition and position you as a community-focused brand.

eCommerce continues to see consumer interest as online shopping becomes more widely available, accessible, and easy to use. As online shopping prospects become more promising, brands have taken to platforms like Magento, WooCommerce, and Shopify to leverage the rising eCommerce statistics. With stiff competition threatening the success of online retail businesses, marketing teams and company owners must consider the addition of modern marketing strategies and online financing. In this article, we explore how online financing and marketing can promote sales at checkout. 

1. Create a Mobile-Friendly Experience

Online shopping has become easier than ever as consumers turn to their mobile devices to browse eCommerce stores and purchase their favorite products. A seamless mobile experience is essential to the success of one’s online platform as the increase in mobile shoppers demands better consumer journeys. Consumers want access to fast checkout processes that don’t waste time. The key ways to create a mobile-friendly experience and answer these consumer concerns are to increase your website’s load time, utilize responsive web design, integrate quality payment gateways, and use auto-fill features for easy detail input.

2. Promote Online Financing Solutions

Online financing, specifically the solution from ChargeAfter, is critical to the success of one’s online store. These add-ons and plugins promote sales at checkout as they provide many customer benefits. ChargeAfter deploys a multi-lender network on eCommerce platforms that gives consumers access to a wealth of willing lenders capable of fulfilling their unique consumer financing requirements. Within minutes, customers can receive the funds necessary to make an instant payment on your website. Customers benefit from instant purchases and businesses benefit from upfront sales at checkout through the integration of online financing from ChargeAfter.

3. Upsell Products at Checkout

The checkout process is another opportunity to make a sale and many eCommerce stores fail to leverage their platform’s upsell features at this step. Upselling involves showcasing specific products consumers have not yet checked out while they are browsing their carts and deciding whether or not to make the purchase. Upsell strategies include marketing items that are related to those in an individual’s cart, displaying products that may complement those in their cart, and showcasing the top-selling products that other customers have bought. Upselling products at checkout may also involve a purchase notification that displays what customers are buying in real-time to other shoppers on the website. These strategies, of which there are many, will entice sales at checkout and assist online financing and other marketing tactics. 

4. Improve Shopping Security Features

Consumers are more likely to purchase from websites that showcase shopping security features. Whether it’s a Norton Online Shopping Guarantee or other security feature, shoppers feel confident buying from platforms that provide customer protection at checkout. The most successful online retailers display these security features clearer to give customers peace of mind and promote sales at checkout.

5. Decrease Steps to Sale

Finally, online retail store owners and their marketing teams need to drastically reduce the time it takes for a consumer to make a purchase. This step goes hand in hand with creating a mobile-friendly experience as most modern marketing strategies seek to immerse customers in a fluid and seamless shopping environment that decreases unnecessary actions. For example, customers should be able to travel from your catalog to their cart and make a purchase within 3 simple steps and it should only take a minute or so. Online financing can support this process by eliminating the consumer need to consult a third-party financial service provider. Websites can also reduce the prevalence of pop-ups, for example, to minimize the number of actions that distract from the steps to the sale.

To promote sales at checkout and drive revenue, eCommerce platforms need to have a mobile-friendly experience, promote online financing solutions, upsell products at checkout, improve security benefits, and decrease the time it takes to make a sale. 

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eCommerce statistics reveal a rise in online shopping following the ease of lockdown restrictions and the increase in confidence of consumers. Online stores continue to dominate the marketplace as a reliable and easy way to shop and to cut through the competition, businesses must promote lead generation with marketing and other strategies such as POS financing at checkout. In this article, we explore 5 critical tips to generate more leads and suggest ways that POS financing can support your marketing and acquisition of new customers. 

1. Ease Checkout With POS Financing

Converting new leads is a critical step in the sales funnel that will increase revenue generation for one’s eCommerce platform. Shoppers who browse your store will be enticed to become converted leads if you deploy modern checkout strategies such as POS financing from ChargeAfter. ChargeAfter’s powerful solution is a checkout plugin that utilizes a reliable multi-lender network to provide customers with access to financing to make a purchase. The integration offers several benefits to your customers, including low APR plans, personalized and tailored repayments, and requires no credit checks to complete an application process. Shoppers are encouraged to become profitable leads with POS financing at checkout from ChargeAfter because of these benefits, promoting sales for the business and sustainable profit generation. ChargeAfter also provides comprehensive support and analytical reports to optimize and improve checkout for seamless shopping and faster lead generation.

2. Create Clear CTAs

With your platform established and POS financing integrated at checkout, you must focus on creating clear calls to actions, or CTAs, that drive traffic to the intended outcome. Lead generation involves encouraging consumer buy-in as a result of attraction to CTAs, so one cannot forego the necessity to unpack a strong CTA. CTAs will feature on your website, social media pages, and other digital marketing platforms to initiate your sales funnel and filter leads from browsers to buyers. 

3. Utilize Paid Digital Marketing

Paid digital marketing is crucial to lead generation and many marketing platforms, such as Facebook and Twitter, have made it possible to generate leads through advertising management tools. Businesses should deploy several ads across various tools and set the campaign objectives to lead generation, as this aligns with the business goal of driving traffic to the website. This will supply you with an influx of potential leads that may fill out forms to become subscribers or purchase immediately thanks to access to POS financing from ChargeAfter. 

4. Improve Organic Search 

Online stores must implement SEO or seek the services of an SEO expert to optimize their website for search. Organic search is extremely powerful as it enables businesses to focus on specific searcher intent and leverage consumers at the buying stage of the sales funnel. Through keyword strategies, backlinking opportunities, and pay-per-click (PPC) Google ads, eCommerce platforms can appear top of the search results and outshine competitors. This will help you leverage organic leads and potential shoppers. 

5. Optimize Web Experience

Shoppers are unlikely to buy from your store if your web experience is not optimized. Beyond search optimization, eCommerce brands must create a fluid and easy-to-navigate website that is responsive on all devices. The web experience should be simple and efficient, and POS financing from ChargeAfter can ensure that the checkout process is quicker than ever. 

To generate leads, eCommerce platforms must utilize digital marketing and POS financing at checkout from ChargeAfter. The ease of use, integration of strong CTAs, utilization of paid advertising, implementation of organic search optimization, and development of better web experiences will drive traffic to one’s site, promote lead generation, and convert browsers into buyers. 

Want to learn more? Reach out to us here.

Buy now pay later Bigcommerce solutions will soon become a staple checkout plugin as they are currently being used by the most successful online retailers on the platform. Integrating consumer financing at checkout is proving invaluable in the modern marketing world as shoppers become more confident and skeptical with how they spend their money online. In this article, we highlight the 5 primary benefits of buy now pay later Bigcommerce solutions for your eCommerce platform and showcase how you can integrate the leading consumer financing solutions to leverage them.

1. Increase Average Sales

The integration of buy now pay later consumer financing solutions will encourage greater sales on one’s online store during the month. This is because consumers shopping in these stores have quick and easy access to reliable lenders at the push of a button. Reducing the time it takes for a shopper to make purchasing decisions is critical to the success of your sales, and consumer financing can facilitate this efficient customer journey at checkout.

2. Promote Large Ticket Orders 

Customer financing allows consumers to purchase more expensive goods or order larger carts. This is because consumer financing connects customers with a network of lenders capable of offering zero-interest repayment solutions. Customers can have instant access to the capital necessary to purchase expensive items and this will, in turn, drive up your average order values come to the end of a business month.

3. Sell to New Customers

By providing buy now pay later Bigcommerce solutions, you can capitalize on customers that may have been previously unable to shop with your online store. Whatever the reason, consumers can now access funding at the push of a button without having to leave your website. These customers can now make purchases big and small on your website, helping you tap into a market untapped until now.

4. Retain Existing Customers

One of the many benefits of consumer financing is its ability to support your existing customer base. Acquiring new customers is half of the job while securing long-term investment from loyal buyers is arguably more important in the competitive eCommerce landscape. Customers that arrive at checkout and are now able to receive consumer financing are more likely to continue purchasing from your store as they do not need to consult third-party financial providers to acquire financing. 

5. Reallocate Time

With consumer financing handled by the service provider, business owners and marketing teams can focus their attention elsewhere. Whether it’s improving customer support strategies or developing a novel user experience or competition, freeing up time to allocate to other operations will help your business grow.

Experience the Benefits of Buy Now Pay Later Bigcommerce With ChargeAfter

Choosing to integrate Buy Now Pay Later Bigcommerce solutions is the first step to consider when searching for tools to optimize your eCommerce platform’s checkout process. But, before you do so it is important to consider the options available to you as there are several consumer financing solution providers on the market. ChargeAfter has made a name for itself as one of the go-to consumer financing solutions for Bigcommerce retailers as the company goes above and beyond to facilitate seamless integration and a superior customer experience with consumer financing at checkout. The inclusion of comprehensive analytical reports, full-service customer support, and quick delivery of the most reliable network of lenders ensure that ChargeAfter is able to deliver a superior buy now pay later Bigcommerce solution.

If you wish to find out more about the powerful multi-lender platform available from ChargeAfter and leverage the many benefits of consumer financing outlined in this article, you can contact the team today by clicking here. 

At the core of one’s online store’s success is the customer and eCommerce platforms need to consider new ways to attract and retain a profitable consumer base. With so many marketing strategies available to business owners and their marketing teams, it can be tough choosing a tool to maximize efficiency and drive greater return on investment. That said, point of sale financing solutions are experiencing an increase in interest as the number one integration for checkout to drive sales. This is because point of sale financing, like the platforms that ChargeAfter offers, provides customers with the benefits that we outline in this article.

Instant Gratification With Point of Sale Financing

Online shoppers demand greater eCommerce experiences that allow them to shop quickly and easily. Instant gratification remains a cornerstone of this consumer psychology concept and eCommerce stores would benefit from offering their customers a tool that facilitates this on-demand shopping need. Point of sale (POS) financing from ChargeAfter is an integrated plugin that gives one’s customers access to instant consumer financing solutions at the push of a button. As a result, customers can shop their favorite products immediately and do not have to save for months until they are able to buy. As your customers gain the advantage of instant gratification with your platform, they will more likely turn away from competitors that lack the ability to do so.

Access to Costly Products

In the same breathe as the need to deploy instant gratification strategies, integration with ChargeAfter gives your customers access to products that they may have been previously unable to purchase. As more and more buyers spend time online making considered purchases, the more an eCommerce platform runs the risk of losing out on a sale. With items such as electronics and mattresses, customers shopping with platforms that utilize ChargeAfter can access these costly products with limited repayment concerns as the zero-interest policy lenders are the most affordable loan providers on the market.  

Better Customer Service

Over and above a seamless checkout process that allows customers to purchase goods immediately as well as carts that feature expensive items, ChargeAfter also helps eCommerce owners allocate time and money to other areas of business. With consumer financing at the checkout process managed by ChargeAfter’s helpful plugin, eCommerce teams can focus their attention on providing their customers a higher level of customer service. Quality customer service is a fundamental building block of brand success and an area that you can leverage more easily through the integration of ChargeAfter.

Personalized Brand Experiences

In the modern world of marketing, customers demand personalized brand experiences that set competitors apart from one another. The benefit of ChargeAfter integration is that the platform itself offers personalized repayment solutions depending on the preferences of each shopper. This, coupled with the benefit of applying no credit checks, means that your customers can enjoy a personal experience with your brand that facilitates their unique shopping requirements. Whatsmore, checkout personalization handled by ChargeAfter frees up time for you to personalize other areas of your consumer’s brand experience. Whether it’s delivery solutions or competition rewards, you can drive greater customer retention and acquisition through personalization at every consumer touchpoint. 

The integration of ChargeAfter with one’s eCommerce platform supports business through increased sales and other key metrics. This is because customers gain the benefits of instant gratification, access to expensive items, better customer service, and personalized brand experiences. The combination of these three benefits should help your website see an influx of new customers as well as the retention of your loyal consumer base for higher customer lifetime values. 

Want to learn more? Reach out to us here.

Are you searching for a reliable and affordable online financing solution to support your customers as they browse and buy from your eCommerce store? ChargeAfter is the leading consumer financing solution on the market that provides an easy-to-use checkout integration for superior management of your consumer journey. In this article, we highlight the key reasons online financing has never been easier with ChargeAfter and showcase why you should consider this platform in your online businesses arsenal of marketing tools.

ChargeAfter’s Online Financing Does the Work

Consumer financing can be a completed ballgame without the proper support of professional plugin technicians. ChargeAfter eliminates concerns regarding consumer financing by handling the integration process for you. The ChargeAfter online financing solution provides your customers with seamless access to consumer financing at the push of a button on your website. Furthermore, ChargeAfter supplies your customers with access to an already established network of reliable lenders. The entire online financing application process occurs through the plugin and leaves you without having to manage application and lending at checkout. This will free up time for your marketing team to focus on other areas of the website experience. 

Comprehensive Analytics and Reports

The best online financing solutions on the market should provide analytics and reports to propose areas of improvement at checkout. ChargeAfter does this and goes over and above the industry standard by facilitating profitable checkout development based on analytical data. As successful marketing is driven by strategic insights, the improvement of the checkout experience coincides with monthly reports for informed decisions that drive greater return on investment. These reports help ChargeAfter assess other potential opportunities for checkout expansion to drive higher customer acquisition and retention rates, such as recommendations on product upselling and more. With this information, business owners can discuss strategies with their marketing teams that align with analytics to create a comprehensive roadmap and direction for growth.

Full-Service Customer Support

The benefits of integrating ChargeAfter also lie in the comprehensive customer support that partners receive from the platforms team of dedicated online financing experts. ChargeAfter is readily available to assist with all your integration needs, consumer financing questions, and concerns regarding customer satisfaction with multi-lender solutions at checkout. The same level of customer support that businesses provide their consumers is extended to the businesses that partner with ChargeAfter. 

Integrated With a Few Simple Steps

eCommerce platforms can integrate ChargeAfter’s powerful checkout plugin in a few simple steps. Simply contact a ChargeAfter representative to inquire about the consumer financing services and you will receive a tailored consumer financing plan according to your website’s unique preferences. ChargeAfter can be integrated on various eCommerce platforms including Shopify, Woo Commerce, Magento, Bigcommerce, Hybris, and more. The integration is quick, easy, and handled by ChargeAfter. This gives you peace of mind knowing that your customers will have access to the benefits of consumer financing in no time and your online store will experience greater performance on major marketing metrics sooner rather than later. 

The Bottom Line

Online financing has never been easier with ChargeAfter’s powerful multi-lender platform. Regarded as a leading consumer financing solution provider, ChargeAfter is capable of facilitating the seamless integration of customer financing packages efficiently. ChargeAfter facilitates the integration process, provides comprehensive analytics and data for improvements, offers round-the-clock customer support for partners, and deploys solutions quickly upon acceptance. This helps businesses offer customers consumer financing benefits in no time and helps your eCommerce store see an increase in sales and profitable return on investment shortly after contacting the ChargeAfter support team for integration.

Want to learn more? Reach out to us here.

eCommerce store owners know how difficult it can be to retain customers. Customer lifetime value is a key metric to consider as one begins to explore new avenues for customer retention and it is important that eCommerce marketing teams implement cutting edge technologies to drive this value up. When it comes to the customer journey and maintaining consumer attention and investment, buy now pay later solutions from ChargeAfter are seeing continual interest as a modern method to prevent one’s store from losing customers. In this article, we discuss 5 key reasons customers choose to turn away from online stores and how integrating ChargeAfter’s buy now pay later solution can help mitigate this marketing concern.

1. They Cannot Afford Your Products Without Buy Now Pay Later Solutions

Customers that cannot afford your products cannot shop on your website. It is as simple as that. In order to attract long-term shoppers that are capable of purchasing your products, it may be necessary to integrate ChargeAfter’s buy now pay later consumer financing platform. The platform will give all of your consumers access to a network of reputable lenders capable of facilitating their purchases. Consumers that utilize the feature can afford your products no matter the price and can pay upfront and in full so that you see immediate returns on your investment.

2. They Cannot Trust Your Payment Steps

There are hundreds and thousands of online stores all vying for the attention of confident and skeptical modern shoppers. Trust plays a pivotal role in securing sustainable customer relationships as well as acquiring new customers as shoppers are concerned about where and how they invest their capital. Your store’s payment steps at checkout are a crucial touchpoint where you need to establish trust and ensure that shoppers are able to make purchases. With ChargeAfter’s buy now pay later platform, you showcase value to your shoppers through a partnership with one of the most sought-after consumer financing solutions on the market that possesses ample positive reviews and client testimonials. 

3. There is Minimal Customer Support

Customer support is essential for sustaining shoppers’ lifetime values as your online store needs to go above and beyond the competition. With ChargeAfter’s consumer financing platform, you can free up time and resources spent optimizing checkout to focus on customer support and maintain a fruitful relationship with your customer leads. 

4. You Don’t Add Additional Value

In order to stand out from the competition and become a successful online store, you need to add additional value over and above the products that you sell. One method is to provide your customers with consumer financing from ChargeAfter. This buy now pay later platform offers value at the checkout by providing customers with access to instant financing with zero interest repayment plans. This means that customers do not need to save to make a purchase and will not need to pay hefty repayments to third-party financial service providers. 

5. Their Use Experience is Cumbersome

It is important to create a seamless user experience that aligns with the modern shopping journeys expected by consumers. With buy now pay later from ChargeAfter, consumers have easy access to consumer financing without having to leave your website or seek assistance elsewhere. Keeping the user experience within the boundaries of your website gives you more control over the consumer journey and allows you to optimize your sales funnel. 

The best and most successful online stores need to consider buy now pay later solutions as they mitigate the risks of losing customers and answer several customer concerns. ChargeAfter offers one of the most comprehensive solutions on the market that will help you drive greater customer lifetime values and promote customer retention. 

Want to learn more? Reach out to us here.

eCommerce platforms are in rife competition to acquire new customers and retain existing shoppers and it becomes increasingly difficult as online stores integrate modern, powerful tools and plugins to differentiate themselves. It is, therefore, essential that one’s eCommerce platform utilizes the latest customer-supportive resources available to drive sales and promote business growth. When it comes to securing greater conversion rates, waterfall consumer financing is a sought-after strategy to win over shoppers and get ahead of the competition. In this article, we discuss more about waterfall consumer financing and the best features of ChargeAfter’s powerful financing platform.

What is Waterfall Consumer Financing?

Waterfall consumer financing refers to a customer financing solution whereby shoppers receive loans from lenders capable of fulfilling their unique shopping requirements. Customers that utilize ChargeAfter’s waterfall consumer financing are filtered through a network of reliable prime and subprime lenders until they are matched with a lender in a position to meet their demands. 

Now, let’s take a closer look at the best features of waterfall consumer financing from ChargeAfter.

Consumers Have Access to Financing Globally

ChargeAfter’s waterfall consumer financing solutions are applicable to online stores around the world and offer your customers access to the powerful benefits of consumer financing no matter where they are located. They are able to receive loans from lenders regardless of their local currency and these financing options are available at the same rates regardless of the country of purchase. Global financing gives your business access to a broader consumer base and helps you leverage new customers in new markets across the world. This should improve several key metrics that you analyze the success of your digital marketing initiatives against. 

All Credits Types Apply

ChargeAfter allows all consumers to access financing when browsing your online store. The waterfall consumer financing platform covers customers across the credit spectrum and options are available without credit checks. In this way, ChargeAfter gives you access to a consumer base that may have been previously unable to shop from your store. Whatsmore, ChargeAfter’s consumer financing solutions are personalized to each shopper and give them greater freedom regarding how they wish to finance their purchase based on available lenders. 

Instantaneous Access Drives Faster Returns

One of the strongest features of waterfall consumer financing from ChargeAfter is the instantaneous nature of transactions completed at checkout on your online store. With the platform integrated with your eCommerce site, consumers will no longer have to seek financing from third-party institutions or their financial service providers. They can request financing directly from your website without having to leave. This keeps them engaged with your site as well as minimizes the ‘red-tape’ most customers have to walk through when requesting financing from financial service providers. The entire process, as a result, occurs almost instantly and, by speeding up the time that it takes a customer to receive financing, you promote a faster time to sell. Subsequently, your online store will see greater average sale volumes come month-end. 

Supports All Platforms

ChargeAfter’s waterfall consumer financing solution supports all eCommerce platforms. Whether your online store operates on WooCommerce, Magento, Hybris, Shopify, or any other eCommerce hosting platform, you and your customers can have access to the many benefits of consumer financing from ChargeAfter. 

Waterfall consumer financing from ChargeAfter offers online store owners several important features that separate it from other financing options on the market. From global support to zero credit checks for customers, instantaneous access to financing, and cross-platform coverage, this financing solution is designed to drive sales and improve eCommerce conversion rates.

Want to learn more? Reach out to us here.