Author: chargeafterdev

Long gone are the days of brands using one sales channel to drive conversions. In the modern world of eCommerce, having multiple sales channels is critical as brands hope to attract customers from all over the world. From websites to social media platforms and so much more, driving traffic and conversions through multiple sales funnels is imperative to business success. In this article, we discuss multichannel selling in more detail and share how you can leverage waterfall consumer financing to guarantee success.

What is Multichannel Selling?

Multichannel selling refers to the process of using multiple sales channels to drive online traffic and makes sales. It may not be necessary to have a brick-and-mortar store but it is absolutely essential to have an online space for shopping. Then, it would be ideal to serve consumers through various sales channels to broaden your reach and targettable audience. Doing so can help your business attract more consumer interest as you tailor it to specific consumer segments across the diverse digital playground.

Multichannel selling can involve selling products on an online store, marketing those products through platforms like Facebook, optimizing your digital storefronts for mobile, taking advantage of third-party sales platforms like Amazon, and utilizing Google Shopping functionality. A combination of these activities will ensure that you are approaching customers that use a range of methods to shop. 

The Benefits of Multichannel Selling

Multichannel selling is incredibly powerful, and we discuss the key benefits of incorporating a multichannel selling strategy into your online business.

Multichannel selling enables businesses to reach customers where they shop most. Some shoppers prefer to click through Facebook Ads to view websites, others make sales when arriving at online stores from Google Search. Some consumers prefer to order through Amazon and others browse purely on their mobile devices. Multichannel selling ensures that you cater to all types of shoppers.

Multichannel selling facilitates a seamless shopping journey. No matter where your customers arrive from, they are directed to landing pages and along a customer journey that is curated to their consumer profile. You can strategize the best sales funnel possible for each consumer, developing a stronger chance to land a sale.

Multichannel selling is used by the biggest and best brands around the world. Adopting multichannel selling strategies from these companies lets you compete for their consumers and in their digital spaces. Healthy competition makes for better business, and you can see success by leveraging the success of other businesses. 

How Waterfall Consumer Financing Supports Multichannel Selling

Part of making a multichannel selling strategy work is to provide consumers with the best online functionalities possible. The most powerful integration to do this, especially during the checkout stage of the consumer journey is waterfall consumer financing.

ChargeAfter’s powerful consumer financing platform gives consumers access to on-demand financing to complete their orders. The benefits of waterfall consumer financing lie in its ability to approve consumers that may have otherwise not qualified for traditional financing via traditional lenders. As a result, you can approve more customers than ZWyou had previously been able to with a single lender. This will lead to greater sales and larger orders, resulting in a more profitable business.

Waterfall consumer financing can support your multichannel selling strategy, ensuring you remain competitive in the digital shopping environment. So, what are you waiting for? Why not integrate a multichannel selling strategy with waterfall consumer financing today!

Want to learn more? Reach out to us here.

Struggling to drive as much traffic to your online store as you would like to? Are your conversions taking a dive? In the world of online retail, brands must continue to strive to deliver the best eCommerce experiences as possible. This involves developing marketing strategies and incorporating powerful integrations that make a shopper’s journey simple and effective. From online financing to localized SEO, we discuss the five ways that you can reach more consumers and drive greater traffic to your online store. 

1. Online Financing

One of the best ways to drive sales as you discover strategies to reach more consumers is to integrate online financing. Online financing from ChargeAfter provides affordable and seamless integrated platform that enables shoppers to buy more easily. They can use the plugin during checkout to receive financing for their carts without having to approach their financial service providers or go through extensive credit checks. The entire process happens on-site and delivers a faster time to sell, increasing the frequency of your online store’s conversions. Online financing benefits both the consumer and business, improving customer relationships for sustainable eCommerce success. With online financing, you can reach more avid shoppers as they choose your store over others that do not offer the powerful integration. 

2. Localized SEO

SEO is a powerful tool in an online store’s arsenal to reach consumers. A massive number of shoppers use Google Search to find their favorite products, and optimizing for the platform ensures that you will be visible to these shoppers. You can do broad SEO to drive traffic, however, you will play in a competitive space where your reach is limited by the competition. Instead, you should localize your SEO to your specific area of operation. By narrowing down your efforts through localized SEO, you can compete with smaller businesses operating in your area and win over their customers. This can significantly improve your consumer reach and result in greater sales. 

3. Creative Advertising

If you are not advertising on digital platforms then you will not be visible to a massive portion of online shoppers. For this reason, you need to develop creative ads to punt on social media platforms and Google. These adverts can be designed to drive traffic to your website with the intention of making sales. Creative digital advertising can set your brand apart, especially considering the wealth of poor ads currently running across the platforms. 

4. Reviews and Referrals

To win over new customers and boost your consumer reach, you need to consider the effectiveness of your review and referral campaigns. When consumers shop, they often make judgments based on reviews and recommendations from others in their networks. You can maximize your reach by developing a review strategy to encourage positive reviews and people to share their experiences with your online store. These positive testimonials will reach more consumers and invite them to experience the benefits of shopping with you. 

5. Partners in Business

From influencers to affiliate marketing, partnering with public figures and other brands is a great way to leverage their audiences. If you sell products that align with specific Instagram personalities or brands in other industries, you can approach them with opportunities to collaborate on marketing campaigns. This is a quick way to drive consumer reach and encourage sales by utilizing their reputations. 

To drive more consumers to your online store and increase sales, you should integrate online financing, localize your SEO, develop creative ads, implement a review strategy, and partner with reliable influencers or businesses.

Want to learn more? Reach out to us here.

The eCommerce landscape is incredibly competitive. A quick Google search will reveal the number of online businesses vying for consumer attention, across a range of different industries. Just about anyone can start an eCommerce business, meaning there is so much clutter for customers to sift through. This also begs the question of how reliable some of these platforms are. With so many questions stumping the modern consumer, it is no surprise that many eCommerce businesses fail. There is an increasing need to differentiate one’s businesses from the competitors to stand out, offer exceptional customer value, and generate great returns. In this article, we discuss how you can differentiate your eCommerce business with waterfall consumer financing.

An Easy to Implement Payment Solution

Waterfall consumer financing refers to a financial payment solution that allows customers to receive loans right there on an online businesses website. Customers do not need to chat with their financial service providers or other types of lenders to utilize the online financing solution. The solution is an integrated plugin that appears at the checkout stage, encouraging the consumers to utilize its benefits. 

Beyond being easy to use from a consumer perspective, waterfall consumer financing is an incredibly easy-to-integrate and affordable payment solution. When partnering with market-leading fintech companies like ChargeAfter, you can install buy now pay later checkout plugins extremely quickly. ChargeAfter can shorten the time to implementation and help you reach your sales goals quicker than ever. Furthermore, ChargeAfter can assist with the installation to save you time. The implementation creates efficiency at every level of business and is one of the easiest payment strategies to adopt in 2022. 

Offer Unrivaled Value

From zero-interest repayment options to personalized plans and instant activation without credit checks, waterfall consumer financing is one of the most enticing payment differentiators that you can leverage. It offers tremendous consumer-first benefits that will ultimately benefit your business. It encourages consumers to make purchases as it provides comprehensive customer benefits, driving your average order values upwards. It also facilitates the purchase of more expensive items. For example, customers are more likely to purchase a television or mattress using financing that includes no additional interest. 

The value-added benefits for both customers and businesses make waterfall consumer financing one of the most appealing modern checkout integrations for the biggest eCommerce brands on the market. Customers will buy from your store before buying from a competitor if you have consumer financing in place. It is a powerful market differentiator that some of the biggest eCommerce brands are leveraging today.

Big Data for Big Decisions

Businesses can partner with market-leading fintech company ChargeAfter to leverage the revenue potential of consumer financing as well as receive ongoing support and maintenance. ChargeAfter’s dedicated team provides comprehensive payment analytics for you to use to make marketing decisions from. The insights gathered in these reports are invaluable, adding to the appealing nature of adopting waterfall consumer financing payment solutions. Companies can build impressive marketing strategies off the back of their payment data and gain a deeper understanding of the consumers. This information can help develop stronger customer segmentation portfolios which, in turn, can help drive more traffic to the website and increase sales. The big data from these analytics can ultimately be used to differentiate your eCommerce business from the competitors.

Differentiate your eCommerce business with one of the most powerful, easy-to-integrate, and analytically strategic checkout integrations on the market. ChargeAfter’s waterfall consumer financing solution can set you apart from your competitors and help you start turning a greater profit by increasing consumer interest and attracting more sales.

Want to learn more? Reach out to us here.

In this article, we discuss four simple strategies that you can use to drive traffic to your website and increase the opportunity for conversions. In the competitive eCommerce landscape, taking advantage of these tips is the first step to increasing your online store’s profit potential.

After increasing traffic to your website, you should consider strategies to increase your conversion rates. In the modern online shopping market, one of the most efficient ways to do so is to introduce online financing. Online financing is a checkout integration that enables affordable, personalized, and efficient buying. It benefits the consumers by giving them zero-interest repayment solutions at the push of a button, helping you land more sales and drive profit margins upwards.

1. Take Advantage of Social Media Advertising

Social media advertising is less expensive than you may have originally been led to believe. Sure, what you put in is what you get out. However, you do not need a massive marketing budget to begin social media advertising testing. You can use the Meta suite of advertising tools to craft attractive sponsored ads that can drive traffic to your website. You can hyper-target specific buyers and set a campaign objective of landing page views to deliver your content to your audience’s social media feeds. To get started with social media advertising today, check out this resource.

2. Increase Your Discoverability With SEO

If you do not have an SEO strategy in place, then odds are that consumers will be unable to find your content when browsing Google. Operating as an index of all online content and serving specific content to consumers based on their search queries, Google is capable of delivering your website to a massive potential audience. By implementing proper SEO tactics and optimizing every aspect of your website, you can win Google’s favor and drive more organic traffic to your store more easily. You can use this resource to get started with your SEO efforts. 

3. Reward Your Existing Customers

Not all website traffic is new traffic. Oftentimes customers return to websites to shop again if there is a strong enough customer retention strategy in place. Customer retention is also far more cost-effective than customer acquisition as return customers are more likely to place more frequent and larger orders. To drive customer retention and increase your website traffic as a result, you can start rewarding your loyal customers. You can offer discounts, promotions, and introduce competitions and giveaways to kickstart your customer retention strategy. 

4. Leverage Influencer Marketing

Influencers are still powerful brand allies that you can utilize to spread your website’s name and drive more traffic to your website. Influencers are able to persuade their followers to check out your products, using clever marketing and sales strategies that provide consumers with discounts via referral. Both the influencers and brand benefit from this strategy, and consumers benefit from being exposed to new and exciting online stores that they may not be aware of. You can use this resource to jumpstart your influencer marketing strategy and start implementing your first influencer campaign. 

From crafting powerful social media ads to improving your website’s SEO, you can drive more traffic to your website and create more buzz around your online store. When these consumers are browsing, the introduction of online financing at checkout can generate greater sales interest and lead to higher conversion rates. Online financing from ChargeAfter is your ticket to landing more sales!

Want to learn more? Reach out to us here.

If your brand is the soul of your eCommerce business then your customers are the heart. Their shopping gives your online business life as profit drives successful growth. Improving your customer relationships is of paramount importance to sustaining the life and longevity of your business. Having loyal customers will raise your average order volumes, making customer retention a cornerstone of an effective marketing strategy. In this article, we share how you can improve relationships with your customers by introducing innovations, namely consumer financing from ChargeAfter.

Consumer Financing in a Nutshell

Consumer financing is a modern marketing buzzword that typically refers to buy now pay later services. Designed by fintech companies, consumer financing solutions enable shoppers to receive on-demand financial aid during the shopping process. Consumer financing is an integration at the checkout page of a website that encourages customers to apply for loans. ChargeAfter’s market-leading consumer financing platform connects these consumers with lenders capable of fulfilling their orders.

Each order is tailored to the consumer. Personalization plays a critical role in the lending process, creating a beneficial personalized marketing process. Customers can receive comprehensive repayment plans with no additional interest, all without having to worry about credit checks. Consumer financing makes the shopping experience quicker and easier than ever, attracting customers and retaining customers as a result. 

Why Customers Value Consumer Financing

Customers value consumer financing as it supplies them with efficient access to personalized loans. Shoppers appreciate the easy shopping experience that websites with consumer financing functionalities provide them. They are also enticed by the attractive zero-interest policies that save them money in the long run. Consumer financing supports the customers in a variety of beneficial ways, appealing to their ever-evolving shopping behaviors. Customers value brands that introduce consumer financing as it showcases how they put their consumer’s needs at the center of their marketing models. For these reasons, shoppers are more likely to shop with online stores that provide consumer financing, increasing customer lifetime values in the process.

It Appeals to Younger Shoppers

Consumer financing improves customer relationships by appealing to younger shoppers. Consumer financing no credit check policies allow Millenial and Generation Z shoppers without credit cards or suffering from low credit scores to shop with their favorite brands. After their first purchase, they will likely return to shop with these online stores as they are simply unable to do so on other platforms. The ability to provide all types of shoppers with access to financing encourages these shoppers to become loyal customers until they can find something better elsewhere. From there, you can make strategic marketing decisions to keep these audience members engaged beyond offering consumer financing.

Additional Strategies to Improve Retention

Providing reliable and effective consumer financing is only the first step to driving return customers. There are an array of additional strategies to improve retention and leverage greater profit margins from higher customer lifetime values. Below, we discuss some of the most effective ways to improve customer retention.

• Introduce email marketing that continues to reward loyal customers through the distribution of discounts and other valuable marketing materials
• Improve your customer service workflow by installing chatbots on your social media pages and website that can answer customer queries at all times of the day
• Develop a deeper understanding of your customers and what drives them to make a purchase by revamping your customer segmentation portfolio

Consumer financing and additional marketing strategies are available to help businesses generate greater profits. Primarily, these strategies can support your customer retention strategy and drive repeat business. This is one of the most efficient ways to improve relationships with your customers and create long-term business growth.

Want to learn more? Reach out to us here.

Choosing a brand name, defining your customer segments, and conducting market research are some of the first steps to introducing your new eCommerce store. But, before you launch you should consider which eCommerce platform is right for your business. Each service provider offers unique benefits that enable businesses to craft attractive online presences. And, no eCommerce platform is created equally. So, choosing the right platform from the start is pivotal. In most cases, we recommend eCommerce platforms that support the integration of BNPL services. This allows your business to capitalize on the massive revenue potential of this payment option, helping you beat the competition. In this guide, we explore the 4 best eCommerce platforms you can integrate with BNPL services to increase conversions and build brand loyalty.

1. Shopify

Shopify is one of the most reliable and strategically strong eCommerce platforms on the market. The platform features a myriad of sales channels, plugins, and additional benefits that are geared to driving profitable business growth. The platform enables eCommerce directly through your website and has full integration with social media channels to leverage Millenial and Generation Z consumer interest. ChargeAfter’s BNPL services can be integrated with Shopify to ensure that businesses drive sales. This consumer financing feature enables seamless payment for consumers, facilitating a faster time to sell and improving customer loyalty. Furthermore, analytical reports from ChargeAfter and Shopify can help marketing teams make stronger strategic decisions. 

2. Bigcommerce

Bigcommerce is an incredibly powerful eCommerce platform designed with big businesses in mind. The platform is fully hosted and provides extensive business management options for teams to facilitate seamless workflow navigation. The platform has multiple payment options already integrated, and it is extremely simple to integrate ChargeAfter’s BNPL services over and above these. Doing so will bridge the gap between your business and a vast majority of consumers that prefer to shop with online stores that offer multiple, efficient payment options.

3. WooCommerce

WooCommerce is an easy-to-integrate eCommerce platform that appeals to businesses using WordPress to host and manage their websites. The WooCommerce plugin is fast, efficient, and enables superior facilitation of eCommerce innovations and analytical reporting. Thousands of WooCommerce plugins let marketing teams optimize their back-end systems, streamlining workflow and reducing time allocation to mundane or repetitive tasks. As a highly customizable platform, WooCommerce is perfect for the ever-evolving nature of eCommerce. Simple integration with ChargeAfter’s consumer financing features allows businesses to take advantage of online financing benefits and increase monthly order values and volumes. 

4. Adobe Commerce (Formerly Magento)

Formerly known as Magento, Adobe Commerce is a non-hosted eCommerce platform that offers incredible flexibility for businesses large and small. The platform offers free options to get started, ensuring that new businesses are able to quickly integrate and consider the benefits of utilizing Adobe Commerce. The platform offers incredible customization and the ability to integrate additional plugins for greater workflow and innovative eCommerce solutions. Companies can install ChargeAfter’s waterfall consumer financing services into their Adobe Commerce platform to leverage the many benefits of BNPL. Doing so can greatly improve monthly sales and give your eCommerce platform an advantage over competitors. 

As you prepare to launch your businesses on the best eCommerce platform you can integrate with BNPL, we highly recommend searching for the most reputable consumer financing service providers. With ChargeAfter, you can leverage the incredible benefits of buy now pay later solutions in the most efficient and effective way possible. Partnering with ChargeAfter enables you to drive sales and increase revenue no matter the eCommerce platform that you choose to launch with.

Want to learn more? Reach out to us here.

Customer lifetime value refers to the total amount of money spent by a consumer with your eCommerce store across the entire collection of their orders. It boils down to the potential value of revenue to be made from a specific customer. Several things affect customer lifetime value, namely one’s ability to retain customers, so it is vital that you consider strategies to increase customer lifetime value and prolong your revenue generation with each customer. In this article, we discuss the most powerful ways to increase customer lifetime value specifically in reference to automating key areas of your marketing operations. We discuss automating consumer financing, email marketing, and more.

Automating Consumer Financing

Automating consumer financing is one of the most powerful ways to improve customer lifetime value in the modern world of eCommerce. Consumer financing services, like BNPL, are seeing an increase in interest among the modern shopper, and adopting these can help businesses leverage the potential revenue generation amongst these buyers. Automating consumer financing involves partnering with the best consumer financing platforms on the market. ChargeAfter is one of these service providers that can facilitate the effective and efficient delivery of online financing to each and every one of your customers. Instead of having to source financial aid from third parties, they can receive financial support at the push of a button and do not have to go through credit checks. Therefore, they can shop quicker than ever before on your online store and are more likely to do so in the future – increasing their total customer lifetime value. 

Automating Email Marketing

Email marketing is an incredibly important marketing funnel that you should automate to save time and capitalize on the revenue potential of maximizing your email marketing strategy. With an extensive list of shoppers’ email addresses, you can quickly deliver personalized marketing material to them directly into their inboxes that they will be viewing throughout the workday. Automating these email processes can streamline their consumer experience as well as save your marketing team time, ensuring that you make smarter investments into your initiatives. Furthermore, email marketing enables businesses to reward their loyal customers and subsequently improve customer retention rates. The addition of consumer financing may also appeal to shoppers that arrive at your landing pages from email marketing campaigns, further increasing your customer lifetime values.

Automate Social Media Marketing

It is possible to automate various aspects of your social media marketing to improve customer lifetime values. For starters, you can preschedule all of your social media content publications at the beginning of the month, freeing up time to focus on customer service over the course of the month. Secondly, you can automate social media chatbots to facilitate seamless conversations with your consumers. The ability to contact your store at all hours of the day encourages shoppers to be more invested in your platform and can also facilitate relationships with customers shopping from different time zones. You can also run automated social media marketing campaigns through platforms like Buffer and Hootsuite. Having access to this automation can greatly increase customer lifetime values as you are able to send personalized messages to new and returning customers at the right times and with the right promotional context.

From consumer financing to email marketing and social media marketing, automation is one of the most efficient and effective strategies for increasing customer lifetime value as it saves you time to focus on customer service, enables personalized messaging, and facilitates beneficial long-term customer relationships through all-hours communication strategies.

Want to learn more? Reach out to us here.

The completion of the $44M Series B funding round led by The Phoenix, with participation from banking leaders around the world, including Citi Ventures (Citigroup), Banco Bradesco, MUFG (Mitsubishi UFJ Financial Group), and existing investors, and following a recent strategic partnership with Visa, brings ChargeAfter’s total amount raised to a whopping $60 million. The massive venture capital funding initiative will pave new waves for the already in-demand fintech buy now pay later (BNPL) solutions ChargeAfter offers merchants and lenders across the globe.

How ChargeAfter Supports Consumers Worldwide

According to Juniper, massive consumer interest continues to funnel towards BNPL services as they offer one of the most effective and efficient consumer financing models in the eCommerce space. The report states that more than $995 billion will be spent via BNPL services by 2026. 

Shopping online is easier than ever thanks to BNPL waterfall consumer financing solutions like those ChargeAfter offers. This has drawn massive attention from modern global shoppers that align with innovative payment solutions providing more flexibility and affordability. ChargeAfter’s ability to provide shoppers with instant, approved, and hyper-personalized online financing options with 85% approval rates gives consumers more power to pursue their retain interests.

The ability to receive comprehensive, zero-interest loans at the push of a button makes BNPL solutions one of the most appealing aspects of the modern eCommerce environment. It gives a wider group of consumers, previously unable to receive consumer financing due to credit complications, access to seamless online shopping. It also taps into the needs of the burgeoning Millennial and Gen Z consumers that shy away from traditional financing and payment services.

What’s In It for Investors?

The extent of ChargeAfter’s recent initiative enables investors to harness the incredible buying power of the modern consumer. As these consumers turn to online platforms that facilitate consumer financing options at checkout, those in partnership can reap the rewards of providing superior online shopping.

Greater eCommerce growth through the facilitation of reliable online financing ensures investors can leverage the tremendous revenue potential that BNPL offers in the modern online shopping environment. ChargeAfter is bridging the gap between big business and previously disadvantaged global shoppers, facilitating mutual benefits for the investment portfolio and the consumers that shop with ChargeAfter-enabled online outlets.

The existing investment portfolio represents a collection of powerful banking leaders, reaffirming the success of early adaption to waterfall consumer financing initiatives. These global pioneers are paving the way with ChargeAfter to shake up the eCommerce game and benefit all involved.

The Evolution of eCommerce as We Know It

The massive revenue generated from this initiative will be poured back into the BNPL sector, enabling ChargeAfter to provide superior consumer financing capabilities for merchants, lenders, and consumers. ChargeAfter can facilitate a first-class level of buy now pay later financing for all parties involved, capitalizing on the revenue potential that the growing fintech solution provides in the near future.

The win-win reward for eCommerce companies, financial lenders, and modern shoppers opens a world of possibilities for online retail, enhancing consumers buying power while facilitating profitable growth among those that choose to partner with ChargeAfter to take advantage of the benefits of BNPL services. 

A New Era for ChargeAfter

ChargeAfter continues into the second quarter of 2022 having made massive strides and created new waves for the eCommerce industry. Choosing to partner with ChargeAfter, whether merchant or lender, is the first step to joining the collection of parties ushering in a new era for global eCommerce growth and consumer satisfaction. The time to take solidify buy now pay later services as the go-to payment solution for the modern shopper is now, and ChargeAfter is establishing the foundation.

Want to learn more? Reach out to us here.