Category: Blog

Millions of online stores vie for the attention of curious consumers, however, some stand out more than others. eCommerce marketing teams are constantly on the hunt for innovative marketing avenues, strategies, and integrations that promote the benefits of shopping at a specific online store. When it comes to marketing your eCommerce platform, you can leverage the leading online financing solutions at checkout to facilitate a superior marketing strategy. In this article, we outline 5 expert tips to market your eCommerce platform and how online financing helps. 

1. Automate Your Marketing and Online Financing

Marketing automation is becoming increasingly popular as eCommerce owners hope to shift operations to work in favor of the platform rather than stick to models that require extensive financial and time investment. Platforms like Facebook and Shopify give online store owners automation over various activities on their social pages or website platform. eCommerce owners can leverage the benefit of automated advertising and customer service features to free up time, bolster real-time marketing initiatives, and resolve issues of poor performance across customer communication channels. ChargeAfter’s online financing solution is an automated integration that allows customers to access financing at the push of a button. This integration supports the checkout process and ensures that eCommerce marketing during purchase is seamless. 

2. Highlight Success Stories

Online stores need to utilize customer testimonials and success stories to improve marketing strategies. These positive reviews serve as testaments to a brand’s reputability, efficiency, and service delivery. eCommerce owners should utilize testimonials as a marketing avenue by showcasing positive feedback on social pages, the website itself, and advertising campaigns. eCommerce platforms can also include review requests alongside online financing features to develop a testimonial feedback loop for more successful marketing campaigns. 

3. Provide Seamless Experiences

Another way to let one’s online store market itself is to provide seamless experiences for the customer. Online financing from ChargeAfter, for example, provides customers with an efficient checkout experience that allows them to access financing without leaving the online store. This ensures that the sales funnel maintains customer engagement for longer, potentially improving sales as a result. Seamless experiences encourage customers to share their thoughts with others as well as improve an online platform’s SEO ranking, supporting marketing strategies in the process. 

4. Using Campaigns to Retain

Marketing campaigns are key to customer retention, and online financing can further support one’s customer retention strategy. Marketing campaigns can be highly targeted to sell to existing customers or individuals that have browsed an eCommerce platform but are yet to make a purchase. Furthermore, online financing can improve customer lifetime value by improving consumer trust. The combination of several customer retention strategies will support a company’s overall marketing initiatives and ensure that one’s online store can drive a sustainable profit. 

5. Upsell Products at Checkout

A great way to market products that may be performing poorly is to upsell them at checkout. Alongside ChargeAfter’s online financing platform, eCommerce platforms can integrate cross-selling and upselling plug-ins that highlight and pinpoint products related to those in a shoppers cart, alternative product suggestions, or complimentary items that align with the shoppers buying intentions. Upselling products is a surefire way to improve marketing efforts and drive sales.

Online store owners can deploy the following expert tips to ensure that their eCommerce platform cuts through the clutter and drives a return on investment. From automating key areas of the business to promoting customer testimonials, providing seamless user experiences, driving retention campaigns, and upselling items, eCommerce platforms can ensure profitable business growth through superior marketing and commitment to better customer experiences.

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Consumers make many decisions when shopping online. From deciding which eCommerce platform to shop with to choosing between an array of different products, customers can quickly become overwhelmed and suffer from choice paralysis. This choice paralysis can hinder the success of online stores as customers may eventually leave a platform as they hope to reconcile their decision. As a result, the buying process is stalled and businesses may lose out on new customers. In this article, we explore 5 strategies to overcome choice paralysis, including waterfall consumer financing and other important tips. 

1. Support Checkout With Waterfall Consumer Financing

While customers are likely ready to buy when they arrive at checkout, choice paralysis can still set in and stall a sale. Therefore, eCommerce platforms must support the consumer checkout process with novel integrations like ChargeAfter’s waterfall consumer financing solution. This platform provides customers with comprehensive financing coverage at the push of a button, without them having to leave the online store. The instant access to financing eliminates the need for consumers to make difficult financial choices, such as whether or not they can repay extensive loans from third-party financial service providers. Furthermore, ChargeAfter’s waterfall consumer financing includes low APR repayment solutions that make this choice even easier.

2. Reduce the Number of Choices

Choice paralysis comes down to consumers having too many choices available to them. Therefore, eCommerce platforms should limit the number of choices available to the consumer. Whether this means minimizing the stock or catalog, removing extensive product ranges, or reducing the number of navigational tabs on the website, eCommerce brands that provide fewer quality choices are likely to be more successful than those that have an array of cumbersome choices and tasks for consumers to make before they arrive at the checkout. 

3. Differentiate Product Options

It is very important to clearly define the product options available to consumers to reduce their experiences with choice paralysis. This could involve creating clear categories and subcategories that separate items, similar to the separation of items based on industry or requirement in traditional brick-and-mortar stores. This differentiation will help your customers navigate your online store easier, minimizing choice paralysis and encouraging sales. 

4. Simplify the Sales Funnel

Many online stores suffer from having a complicated sales funnel. It is in an eCommerce platform’s best interest to simplify the sales funnel so that customers have fewer choices to make between browsing and buying products from an online store. A simple sales funnel involves a clear consumer journey from arriving on the website to checking out, and waterfall consumer financing can ensure the checkout process is easy and efficient. This will reduce the risk of customers experiencing choice paralysis, and thus increase your average monthly sales metrics. 

5. Use Automation to Support Decision Making

Automation remains critical in the modern age of marketing as it cuts down operational costs, facilitates quicker purchasing processes, and improves customer decision-making. Companies can utilize an array of automation tools at all consumer touchpoints to ensure a seamless delivery of choices. Chatbots allow customers to find answers to all of their questions on the fly, cross-selling plugins provide clarity on related products to save consumers time making decisions, and waterfall consumer financing automates the online financing process at the push of a button so customers can continue shopping without having to seek support from their financial service providers. 

To overcome choice paralysis and make more sales, eCommerce platforms should ensure that waterfall consumer financing supports checkout, customers have limited choices to make when shopping, product options are clearly differentiated, the sales funnel is simple, and automation drives most operational processes. 

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No matter the product or service that you sell, the most essential driving factor behind eCommerce success is the customer experience that you provide. This is especially true in the modern online shopping industry when customers can easily turn to competitors that offer similar products or services. In order to stay ahead of the competition and experience sustainable business growth with one’s online store, business owners need to consider ways in which to improve customer experience. In this article, we explore a few of the tried and proven customer experience strategies that attract new customers and retain existing shoppers for greater sales and eCommerce success. 

Consumer Financing Solutions

The customer’s checkout experience is critical to the success of one’s eCommerce store as this is the make-or-break consumer touchpoint during the buying process. It is important that stores deliver a seamless and efficient checkout experience to drive sales and retain avid buyers. This can be done through the integration of consumer financing solutions. ChargeAfter delivers one of the most effective consumer financing platforms on the market. Connecting your customers with a network of reliable lenders gives them access to instant and on-demand financing to make purchases big and small on your website. There are many consumer benefits to integrating this platform. It is easy to use and appears during the checkout process. Customers do not need to go through extensive credit checks, the repayment plans come with no additional interest, and customers do not have to leave their online store to receive financing. Brands can, therefore, offer additional upselling and cross-selling to leverage larger orders. 

Social Media Listening Tools

Social media listening tools give eCommerce owners access to valuable customer information and data to make more informed customer experience decisions. Some platforms give extensive insight into buyer profiles while other platforms share information on popular online shopping trends. Business owners can use Google Keyword Planner to determine new content ideas for a better customer experience or Hootsuite for information on optimal social media marketing strategies. These are just two of the impressive social media listening tools that can improve your customer’s experience on your platform. 

Customer Review Mechanisms

Customer reviews sit at the heart of successful eCommerce. A good review is often the difference between a customer shopping with one brand versus another. Therefore, eCommerce platforms need to have a review strategy in place and mechanisms to collect reviews. This can help you highlight the areas of your customer experience that are particularly beneficial through the lens of a consumer’s positive remarks. Furthermore, review mechanisms can be seamlessly embedded into the customer journey to elevate the shopping experience. 

CRM Systems

Customer relationship management (CRM) systems enable eCommerce platforms to assess, analyze, and optimize their customer relationship strategies. Customer relationships and service are crucial to eCommerce success as your customers have a strong sway over the popularity of your platform. Whatsmore, CRM systems are a great place to store valuable customer data and metrics that one can use to optimize the customer experience in particular areas of interest. One should utilize CRM systems to keep tabs on valuable leads, drive communications for greater efficiency, and share content for easier customer-brand integration. 

eCommerce companies can improve their customer’s experiences with the aid of consumer financing, social media listening tools, customer review mechanisms, and CRM systems for greater success in the competitive digital retail landscape. Doing so will ensure that one’s business experiences greater customer activity, land more sales within a business month, and promotes long-term business sustainability through customer acquisition and retention.

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Black Friday is an opportunity for eCommerce brands big and small to leverage the influx of consumers shopping for the biggest and best deals online. The annual shopping phenomenon remains the highlight of the consumer shopping calendar, and online store owners should consider optimizing their platforms for the inevitable increase in customer activity during the Black Friday weekend. Fortunately, there is still enough time to do so, and buy now pay later solutions from ChargeAfter can help your business prepare for a profitable Black Friday weekend. Here’s how.

What is Buy Now Pay Later?

As an eCommerce business owner, it is important to stay on-trend and up to date with the latest online platform integrations that can improve sales. Buy now pay later solutions are a relatively modern website integration that offers customers access to comprehensive consumer financing at the push of a button. These platforms, which deliver tailored loan solutions, are effective checkout plugins that help customers shop quickly, easily, and affordably without having to leave your website. 

How do they work? Well, ChargeAfter is one of the leading buy now pay later platforms as its plugin gives online shoppers access to a wide network of lenders capable of facilitating their personal financing requirements. With ChargeAfter, eCommerce business owners no longer need to source lenders or expect consumers to seek financing from third-party providers. As an owner, you can sit back while your customers utilize the ChargeAfter buy now pay later platform on your website and receive financing within minutes from a willing and reliable lender in our extensive portfolio.

How Will Buy Now Pay Later Benefit Black Friday?

Black Friday is closer than consumers think, and it is important to facilitate a seamless online shopping journey during this annual height of online retail. Fortunately, you can start putting in place the necessary strategies to capitalize on the trending shopping period soon rather than later. And, buy now pay later should be the first integration to consider. Here’s why:

Black Friday Sales are Made Easier

Ease of use in the consumer journey is critical in the modern world of eCommerce, and buy now pay later facilitates a seamless checkout experience for all your shoppers. They can access funds to make purchases at the push of a button, and without having to seek assistance from financial service providers. As a result, they can grab the hottest Black Friday deals from your shop in an instant. The simple steps of ChargeAfter’s buy now pay later Black Friday solution also keep the customers on your website so that they can continue shopping with ease.

Black Friday Sales for More Consumers

Buy now pay later from ChargeAfter gives more consumers access to the deals on your eCommerce platform. This is because the consumer financing solution requires no credit checks and the repayment plans include low interest services. With consumer financing for merchants from ChargeAfter, customers that were at a previous disadvantage because of financing red tape are now capable of purchasing their favorite products during the Black Friday sales affordably and with little stress involved. 

Black Friday Sales are Bigger than Ever

An added benefit of low interest repayments is that customers can purchase bigger items during your Black Friday sales than ever before. As they will not have to pay extensive loan rates, they will be more willing to shop your biggest and best sales, raising the average order values that you experience during the day and over the weekend. 

With buy now pay later Black Friday solutions from ChargeAfter, eCommerce stores can leverage the massive consumer day and make more sales thanks to an easy checkout experience, consumer financing with no credit checks, and easily repayable payment plans. 

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eCommerce is in a constant state of evolution and the next year will be no different. Marketers and online stores need to look to future trends to stay ahead of the game and beat the stiff online shopping competition. But how can one predict new eCommerce trends? What are the popular concepts and tools that we see becoming staple eCommerce integrations? Well, we have compiled this article of the latest eCommerce trends according to reports and recommendations from top marketing experts. Using this as a guide, you can consider the implementation of these ideas, strategies, or integrations to leverage the potential of your online platform. 

Waterfall Consumer Financing

Payment plays a pivotal role in the success of one’s online store. The ways consumers pay can differ from store to store, and customers continue to develop stronger feelings about payment methods and processes. Waterfall consumer financing is becoming a particularly beneficial payment system that attracts more sales. ChargeAfter is a leading consumer financing company that provides eCommerce platforms with one of the most powerful waterfall consumer financing integrations on the market. Customers browsing platforms with the feature can access financing right there on the website through ChargeAfter’s extensive network of lenders. These shoppers receive instant access to financing at the push of a button during checkout on one’s eCommerce platform as well as repayment plans without interest or the necessity for credit checks. As a result, websites that offer waterfall consumer financing experience greater sales.

AR

Augmented reality, AR, is no longer a new concept. However, the ways that it is used continue to evolve and its use becomes more pronounced with each AR development. eCommerce platforms are able to enhance the online shopping experience with AR, providing customers with 3D renders of products in real-time so that shoppers can see how a particular piece of clothing would look on them or an item would fit into their home. 

Voice Search

Smart speakers are becoming incredibly popular. In fact, statistics report that more than 75% of American households will have a smart speaker by the year 2025. These handy gadgets enable customers to quickly and easily shop without having to lift a finger. Voice search sits at the heart of these devices’ capabilities, and the use of keywords and content strategies tailored to voice search on one’s eCommerce platform would enable customers to shop more easily from the platform. 

Headless Commerce

Headless Commerce may be an entirely foreign concept to some online store owners, however, platforms that are already utilizing headless commerce architecture benefit from its incredible functionality. In a nutshell, headless commerce refers to “decoupling of the front-end presentation layer of a website from the back-end eCommerce functionality.” This allows websites to be more fluid and agile in their API integration across their platforms, speeds up the website creation process for faster turnaround, and facilitates marketing innovation without limiting back-end functionality. 

Subscription Loyalty

Subscriptions are already extremely popular and beneficial as they drive customer loyalty. Increasing the customer lifetime value of your shoppers is critical to the success of your online store as customers are easier to retain than they are to acquire. All sorts of subscriptions are available to shoppers. One may offer discounts when subscribing to a newsletter, coupons as a part of the engagement, or place important resources behind paywalls to encourage subscription participation. At the end of the day, subscription services drive more sustainable long-term growth than once-off purchases. 

The latest eCommerce trends, including waterfall consumer financing, AR, voice search, and more will dictate how online shops operate in the year to come. As an eCommerce owner, it is wise to be aware of these trends and make necessary additions to your platform to leverage their growth potential. 

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The tech retail industry is incredibly saturated and eCommerce store owners understand the importance of deploying new strategies to differentiate their websites from the crowds. The key driving force behind any solution is sales, and brands can sway customers in favor of their electronic products by giving them a reason to buy. This involves providing additional value beyond the product and a reasonable price, such as integrating electronics financing from ChargeAfter. In this article, we discuss electronics financing from ChargeAfter and how it can benefit your tech store by promoting customer buy-in.

What is Electronics Financing from ChargeAfter?

Electronics financing refers to specialized consumer financing that gives customers shopping on your eCommerce platform access to the financial aid they require to purchase your electronic products. ChargeAfter enables shoppers to purchase from one’s tech store by giving them on-demand access to personalized repayment plans from a network of trustworthy lenders. Customers shopping with ChargeAfter partners utilize a seamless plugin that funnels them through your checkout process quicker. During this process, a tech store’s customers can access funds and pay for products upfront and in full. 

Why Do Customers Need Electronics Financing?

Considered purchases refer to shopping decisions that are complex and require a longer time to purchase. This type of purchase includes expensive items or investments that require larger sums of money to acquire, such as wedding rings, cars, and electronics. In most cases, customers do not have the money to make these purchases and require consumer financing to fund these purchases. ChargeAfter’s electronics financing eliminates the need for consumers to seek the support of third-party financing providers, such as their bank or another lender. Having access to ChargeAfter’s electronics financing solutions means customers can confidently and easily shop your expensive tech products. 

How ChargeAfter’s Electronics Financing Improves Sales

ChargeAfter’s electronics financing solutions improve tech store sales for the following key reasons:

More Customers Can Shop

Tech stores may struggle to drive sales as items are generally costly and require more customer time investment to make a purchase. Furthermore, some customers are unable to save the cash necessary to make a purchase. With electronics financing in place, online tech stores can provide all consumers access to financing that will allow them to purchase electronic products quickly and easily. Doing so broadens a store’s consumer audience and gives you access to customers who have not shopped with you before. 

Shoppers Can Shop Quicker

Reducing the time it takes to make a sale is critical to the success of tech stores and helps retailers combat the concerns of considered purchasing behavior. With access to on-demand consumer financing, tech store customers can shop quicker than ever and do not have to waste time seeking the services of external financial service providers. This ease of use and faster time to sale generates more sales for tech stores over time. 

Customers Can Buy Expensive Electronics

Customers that have access to electronics financing are more likely to purchase expensive products from your tech store. Instead of having to choose between budget or mid-tier items, customers can easily buy your top-tier products and not have to pay exorbitant interest thanks to ChargeAfter’s zero-interest lending plans. This is particularly beneficial as larger purchases will reflect as greater average order values come to the end of the business month.

Give customers a reason to buy from your tech store instead of the competition with the many benefits of electronics financing from ChargeAfter. Ensure that you target a broader consumer audience, encourage faster times to sales, and enable your shoppers to purchase expensive electronic products in your catalog. 

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In the modern digital retail landscape, brands need to go above and beyond their competitors to stand out from the crowd and attract consumer attention. There are several ways eCommerce brands can do this including, developing new marketing strategies, redefining the sales funnel, optimizing the web experience, and deploying an omnichannel commerce approach. However, many brands fail to consider the importance of a customer’s checkout experience. This is a critical touchpoint on the consumer journey that goes underutilized by many online retailers. At this point, online financing can help you leverage customer buy-in and drive sales. 

In this article, we discuss online financing in more detail, highlight the best online financing service provider on the market, and showcase why eCommerce brands with online financing from ChargeAfter beat the competition. 

What is Online Financing?

Online financing, particularly point of sale financing, is a loan solution for customers who do not wish to seek the services of a traditional bank. Online financing is an option whereby consumers can apply for financial aid through websites with online financing availability. eCommerce platforms that integrate with one of the many point of sale financing partners can give their consumers access to the funds they require to purchase on the web-store. Online financing solution providers integrate easy-to-use plugins at a website’s checkout page to ensure that all customers have access to the service provider’s network of lenders. 

Why Choose ChargeAfter’s Online Financing?

Not all online financing service providers were established equally. Some are more reliable than others and offer their services at more reasonable prices. ChargeAfter is one of the leading point of sale financing partners for these reasons. Offering all partners and their customers access to an extensive and trustworthy network of vetted lenders, ChargeAfter delivers superior services in comparison with traditional banks, financial service providers, and other point of sale financing platforms. ChargeAfter’s reliable multi-lender platform is designed to suit your business’s budget and provides eCommerce store owners an incredible return on their investment. 

Why Brands With Online Financing Beat the Competition

The benefits of online financing speak for themselves. eCommerce platforms that integrate the financial solution attract consumers on several levels, whether it is appealing to new consumers who have not been given the same financing support elsewhere, enticing to curios shoppers who are not comfortable with credit checks, attractive to considered shoppers who are browsing for expensive items, or pleasing to return customers that fancy the idea of not having to pay interest on their repayments. Either way, eCommerce platforms that offer these online financing benefits attract more attention from consumers. These websites acquire new customers and retain existing customers as they facilitate a seamless and user-friendly checkout experience with added financial benefits. 

It is important to note that eCommerce store’s that partner with ChargeAfter’s online financing solution receive added value over and above the many benefits of consumer financing solutions. ChargeAfter installs and maintains the operation of the checkout online financing plugin, providers comprehensive feedback and analytics, and offers 24/7 partner support. ChargeAfter is dedicated to empowering eCommerce businesses and their customers with a full-service consumer financing solution that drives sales and promotes sustainable and profitable business growth.

In Summary

Online financing solutions enable shoppers to receive financial aid at checkout without having to seek the services of their financial service provider. This, coupled with the zero-interest repayment plans and no credit checks required, gives customers confidence in shopping with eCommerce brands that offer online financing. Partnering with ChargeAfter can give your business access to these benefits and more as ChargeAfter offers additional support and analytical insights to improve the consumer journey at checkout and generate more sales.

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Customer acquisition and retention are the cornerstones of successful eCommerce, and business owners would be wise to invest in new strategies to improve key performance indicators associated with these goals. Novel marketing strategies and effective website plugins can help brands deliver a more valuable customer experience that is critical to achieving positive marketing metrics. From improving customer service across the board to integrating a point of sale financing solution at checkout, the best eCommerce brands consider how to leverage every consumer touchpoint. 

In this article, we share how customers view eCommerce platforms with ChargeAfter’s point of sale financing solution and how having it can generate profitable customer acquisition and retention. 

Point of Sale Financing Encourages Brand Loyalty

Improving customer lifetime values is critical to the success of one’s customer retention strategy, and this can generate significant profit over a long period of time. A customer’s brand loyalty drives their lifetime values as loyal customers are more likely to shop with websites that they can trust. It is important then to provide additional features that promote brand loyalty to succeed in the competitive digital retail landscape. Point of sale financing solutions gives return customers access to comprehensive consumer financing at checkout that allows them to purchase products easily and affordably. The multi-lender platform from ChargeAfter can drive greater customer lifetime values as customers are more inclined to make continuous purchases knowing that they are secured with full financial coverage at the best rates possible. 

Consumers Appreciate Better Experiences

Consumers are attracted to eCommerce brands that offer better customer experiences. Consumer expectations derive from experiences with the best brands across the globe, and these customers expect similar experiences when they are shopping with eCommerce brands big and small. It is essential that online stores provide an industry standard of user experience that meets the expectations of these confident online shoppers if they wish to be seen as a leading eCommerce platform. There are several ways to improve the user experience, namely the checkout process with ChargeAfter’s point of sale financing solution. The ChargeAfter plugin integrates at checkout and creates a seamless, easy-to-use financial support solution. This improves the user journey and encourages purchases as a result. 

Shoppers Appreciate the Additional Support

Customers that shop with eCommerce platforms that integrate with ChargeAfter’s point of sale financing solution value the additional customer support that the feature enables on the website. Customers can access personalized financing solutions at the push of a button, receive instant access to funding for their purchases, and benefit from zero interest repayment plans and no credit checks in order to secure a loan. These additional support features mean customers perceive eCommerce platforms as going above and beyond to support their consumers. This, in turn, bodes well for the sales on an eCommerce website. 

There are many reasons shoppers prefer to buy from websites that integrate with ChargeAfter’s point of sale financing solution. From securing instant consumer financing to purchase items big and small to benefit from superior customer service, enjoying a seamless user experience, and not having to seek the support of third-party lenders or their financial service providers, customers perceive brand’s with point of sale financing as superior eCommerce platforms than competitors without the financing option. 

In order to stand out from these competitors, the best eCommerce website owners provide comprehensive, efficient, and effective consumer financing in order to promote sustainable business growth and drive sales. Doing so can give your eCommerce store a leg up and ensure that you are able to deliver an exceptional consumer experience for your shoppers. 

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