Category: Blog

In this article, we discuss four simple strategies that you can use to drive traffic to your website and increase the opportunity for conversions. In the competitive eCommerce landscape, taking advantage of these tips is the first step to increasing your online store’s profit potential.

After increasing traffic to your website, you should consider strategies to increase your conversion rates. In the modern online shopping market, one of the most efficient ways to do so is to introduce online financing. Online financing is a checkout integration that enables affordable, personalized, and efficient buying. It benefits the consumers by giving them zero-interest repayment solutions at the push of a button, helping you land more sales and drive profit margins upwards.

1. Take Advantage of Social Media Advertising

Social media advertising is less expensive than you may have originally been led to believe. Sure, what you put in is what you get out. However, you do not need a massive marketing budget to begin social media advertising testing. You can use the Meta suite of advertising tools to craft attractive sponsored ads that can drive traffic to your website. You can hyper-target specific buyers and set a campaign objective of landing page views to deliver your content to your audience’s social media feeds. To get started with social media advertising today, check out this resource.

2. Increase Your Discoverability With SEO

If you do not have an SEO strategy in place, then odds are that consumers will be unable to find your content when browsing Google. Operating as an index of all online content and serving specific content to consumers based on their search queries, Google is capable of delivering your website to a massive potential audience. By implementing proper SEO tactics and optimizing every aspect of your website, you can win Google’s favor and drive more organic traffic to your store more easily. You can use this resource to get started with your SEO efforts. 

3. Reward Your Existing Customers

Not all website traffic is new traffic. Oftentimes customers return to websites to shop again if there is a strong enough customer retention strategy in place. Customer retention is also far more cost-effective than customer acquisition as return customers are more likely to place more frequent and larger orders. To drive customer retention and increase your website traffic as a result, you can start rewarding your loyal customers. You can offer discounts, promotions, and introduce competitions and giveaways to kickstart your customer retention strategy. 

4. Leverage Influencer Marketing

Influencers are still powerful brand allies that you can utilize to spread your website’s name and drive more traffic to your website. Influencers are able to persuade their followers to check out your products, using clever marketing and sales strategies that provide consumers with discounts via referral. Both the influencers and brand benefit from this strategy, and consumers benefit from being exposed to new and exciting online stores that they may not be aware of. You can use this resource to jumpstart your influencer marketing strategy and start implementing your first influencer campaign. 

From crafting powerful social media ads to improving your website’s SEO, you can drive more traffic to your website and create more buzz around your online store. When these consumers are browsing, the introduction of online financing at checkout can generate greater sales interest and lead to higher conversion rates. Online financing from ChargeAfter is your ticket to landing more sales!

Want to learn more? Reach out to us here.

If your brand is the soul of your eCommerce business then your customers are the heart. Their shopping gives your online business life as profit drives successful growth. Improving your customer relationships is of paramount importance to sustaining the life and longevity of your business. Having loyal customers will raise your average order volumes, making customer retention a cornerstone of an effective marketing strategy. In this article, we share how you can improve relationships with your customers by introducing innovations, namely consumer financing from ChargeAfter.

Consumer Financing in a Nutshell

Consumer financing is a modern marketing buzzword that typically refers to buy now pay later services. Designed by fintech companies, consumer financing solutions enable shoppers to receive on-demand financial aid during the shopping process. Consumer financing is an integration at the checkout page of a website that encourages customers to apply for loans. ChargeAfter’s market-leading consumer financing platform connects these consumers with lenders capable of fulfilling their orders.

Each order is tailored to the consumer. Personalization plays a critical role in the lending process, creating a beneficial personalized marketing process. Customers can receive comprehensive repayment plans with no additional interest, all without having to worry about credit checks. Consumer financing makes the shopping experience quicker and easier than ever, attracting customers and retaining customers as a result. 

Why Customers Value Consumer Financing

Customers value consumer financing as it supplies them with efficient access to personalized loans. Shoppers appreciate the easy shopping experience that websites with consumer financing functionalities provide them. They are also enticed by the attractive zero-interest policies that save them money in the long run. Consumer financing supports the customers in a variety of beneficial ways, appealing to their ever-evolving shopping behaviors. Customers value brands that introduce consumer financing as it showcases how they put their consumer’s needs at the center of their marketing models. For these reasons, shoppers are more likely to shop with online stores that provide consumer financing, increasing customer lifetime values in the process.

It Appeals to Younger Shoppers

Consumer financing improves customer relationships by appealing to younger shoppers. Consumer financing no credit check policies allow Millenial and Generation Z shoppers without credit cards or suffering from low credit scores to shop with their favorite brands. After their first purchase, they will likely return to shop with these online stores as they are simply unable to do so on other platforms. The ability to provide all types of shoppers with access to financing encourages these shoppers to become loyal customers until they can find something better elsewhere. From there, you can make strategic marketing decisions to keep these audience members engaged beyond offering consumer financing.

Additional Strategies to Improve Retention

Providing reliable and effective consumer financing is only the first step to driving return customers. There are an array of additional strategies to improve retention and leverage greater profit margins from higher customer lifetime values. Below, we discuss some of the most effective ways to improve customer retention.

• Introduce email marketing that continues to reward loyal customers through the distribution of discounts and other valuable marketing materials
• Improve your customer service workflow by installing chatbots on your social media pages and website that can answer customer queries at all times of the day
• Develop a deeper understanding of your customers and what drives them to make a purchase by revamping your customer segmentation portfolio

Consumer financing and additional marketing strategies are available to help businesses generate greater profits. Primarily, these strategies can support your customer retention strategy and drive repeat business. This is one of the most efficient ways to improve relationships with your customers and create long-term business growth.

Want to learn more? Reach out to us here.

Choosing a brand name, defining your customer segments, and conducting market research are some of the first steps to introducing your new eCommerce store. But, before you launch you should consider which eCommerce platform is right for your business. Each service provider offers unique benefits that enable businesses to craft attractive online presences. And, no eCommerce platform is created equally. So, choosing the right platform from the start is pivotal. In most cases, we recommend eCommerce platforms that support the integration of BNPL services. This allows your business to capitalize on the massive revenue potential of this payment option, helping you beat the competition. In this guide, we explore the 4 best eCommerce platforms you can integrate with BNPL services to increase conversions and build brand loyalty.

1. Shopify

Shopify is one of the most reliable and strategically strong eCommerce platforms on the market. The platform features a myriad of sales channels, plugins, and additional benefits that are geared to driving profitable business growth. The platform enables eCommerce directly through your website and has full integration with social media channels to leverage Millenial and Generation Z consumer interest. ChargeAfter’s BNPL services can be integrated with Shopify to ensure that businesses drive sales. This consumer financing feature enables seamless payment for consumers, facilitating a faster time to sell and improving customer loyalty. Furthermore, analytical reports from ChargeAfter and Shopify can help marketing teams make stronger strategic decisions. 

2. Bigcommerce

Bigcommerce is an incredibly powerful eCommerce platform designed with big businesses in mind. The platform is fully hosted and provides extensive business management options for teams to facilitate seamless workflow navigation. The platform has multiple payment options already integrated, and it is extremely simple to integrate ChargeAfter’s BNPL services over and above these. Doing so will bridge the gap between your business and a vast majority of consumers that prefer to shop with online stores that offer multiple, efficient payment options.

3. WooCommerce

WooCommerce is an easy-to-integrate eCommerce platform that appeals to businesses using WordPress to host and manage their websites. The WooCommerce plugin is fast, efficient, and enables superior facilitation of eCommerce innovations and analytical reporting. Thousands of WooCommerce plugins let marketing teams optimize their back-end systems, streamlining workflow and reducing time allocation to mundane or repetitive tasks. As a highly customizable platform, WooCommerce is perfect for the ever-evolving nature of eCommerce. Simple integration with ChargeAfter’s consumer financing features allows businesses to take advantage of online financing benefits and increase monthly order values and volumes. 

4. Adobe Commerce (Formerly Magento)

Formerly known as Magento, Adobe Commerce is a non-hosted eCommerce platform that offers incredible flexibility for businesses large and small. The platform offers free options to get started, ensuring that new businesses are able to quickly integrate and consider the benefits of utilizing Adobe Commerce. The platform offers incredible customization and the ability to integrate additional plugins for greater workflow and innovative eCommerce solutions. Companies can install ChargeAfter’s waterfall consumer financing services into their Adobe Commerce platform to leverage the many benefits of BNPL. Doing so can greatly improve monthly sales and give your eCommerce platform an advantage over competitors. 

As you prepare to launch your businesses on the best eCommerce platform you can integrate with BNPL, we highly recommend searching for the most reputable consumer financing service providers. With ChargeAfter, you can leverage the incredible benefits of buy now pay later solutions in the most efficient and effective way possible. Partnering with ChargeAfter enables you to drive sales and increase revenue no matter the eCommerce platform that you choose to launch with.

Want to learn more? Reach out to us here.

Customer lifetime value refers to the total amount of money spent by a consumer with your eCommerce store across the entire collection of their orders. It boils down to the potential value of revenue to be made from a specific customer. Several things affect customer lifetime value, namely one’s ability to retain customers, so it is vital that you consider strategies to increase customer lifetime value and prolong your revenue generation with each customer. In this article, we discuss the most powerful ways to increase customer lifetime value specifically in reference to automating key areas of your marketing operations. We discuss automating consumer financing, email marketing, and more.

Automating Consumer Financing

Automating consumer financing is one of the most powerful ways to improve customer lifetime value in the modern world of eCommerce. Consumer financing services, like BNPL, are seeing an increase in interest among the modern shopper, and adopting these can help businesses leverage the potential revenue generation amongst these buyers. Automating consumer financing involves partnering with the best consumer financing platforms on the market. ChargeAfter is one of these service providers that can facilitate the effective and efficient delivery of online financing to each and every one of your customers. Instead of having to source financial aid from third parties, they can receive financial support at the push of a button and do not have to go through credit checks. Therefore, they can shop quicker than ever before on your online store and are more likely to do so in the future – increasing their total customer lifetime value. 

Automating Email Marketing

Email marketing is an incredibly important marketing funnel that you should automate to save time and capitalize on the revenue potential of maximizing your email marketing strategy. With an extensive list of shoppers’ email addresses, you can quickly deliver personalized marketing material to them directly into their inboxes that they will be viewing throughout the workday. Automating these email processes can streamline their consumer experience as well as save your marketing team time, ensuring that you make smarter investments into your initiatives. Furthermore, email marketing enables businesses to reward their loyal customers and subsequently improve customer retention rates. The addition of consumer financing may also appeal to shoppers that arrive at your landing pages from email marketing campaigns, further increasing your customer lifetime values.

Automate Social Media Marketing

It is possible to automate various aspects of your social media marketing to improve customer lifetime values. For starters, you can preschedule all of your social media content publications at the beginning of the month, freeing up time to focus on customer service over the course of the month. Secondly, you can automate social media chatbots to facilitate seamless conversations with your consumers. The ability to contact your store at all hours of the day encourages shoppers to be more invested in your platform and can also facilitate relationships with customers shopping from different time zones. You can also run automated social media marketing campaigns through platforms like Buffer and Hootsuite. Having access to this automation can greatly increase customer lifetime values as you are able to send personalized messages to new and returning customers at the right times and with the right promotional context.

From consumer financing to email marketing and social media marketing, automation is one of the most efficient and effective strategies for increasing customer lifetime value as it saves you time to focus on customer service, enables personalized messaging, and facilitates beneficial long-term customer relationships through all-hours communication strategies.

Want to learn more? Reach out to us here.

The completion of the $44M Series B funding round led by The Phoenix, with participation from banking leaders around the world, including Citi Ventures (Citigroup), Banco Bradesco, MUFG (Mitsubishi UFJ Financial Group), and existing investors, and following a recent strategic partnership with Visa, brings ChargeAfter’s total amount raised to a whopping $60 million. The massive venture capital funding initiative will pave new waves for the already in-demand fintech buy now pay later (BNPL) solutions ChargeAfter offers merchants and lenders across the globe.

How ChargeAfter Supports Consumers Worldwide

According to Juniper, massive consumer interest continues to funnel towards BNPL services as they offer one of the most effective and efficient consumer financing models in the eCommerce space. The report states that more than $995 billion will be spent via BNPL services by 2026. 

Shopping online is easier than ever thanks to BNPL waterfall consumer financing solutions like those ChargeAfter offers. This has drawn massive attention from modern global shoppers that align with innovative payment solutions providing more flexibility and affordability. ChargeAfter’s ability to provide shoppers with instant, approved, and hyper-personalized online financing options with 85% approval rates gives consumers more power to pursue their retain interests.

The ability to receive comprehensive, zero-interest loans at the push of a button makes BNPL solutions one of the most appealing aspects of the modern eCommerce environment. It gives a wider group of consumers, previously unable to receive consumer financing due to credit complications, access to seamless online shopping. It also taps into the needs of the burgeoning Millennial and Gen Z consumers that shy away from traditional financing and payment services.

What’s In It for Investors?

The extent of ChargeAfter’s recent initiative enables investors to harness the incredible buying power of the modern consumer. As these consumers turn to online platforms that facilitate consumer financing options at checkout, those in partnership can reap the rewards of providing superior online shopping.

Greater eCommerce growth through the facilitation of reliable online financing ensures investors can leverage the tremendous revenue potential that BNPL offers in the modern online shopping environment. ChargeAfter is bridging the gap between big business and previously disadvantaged global shoppers, facilitating mutual benefits for the investment portfolio and the consumers that shop with ChargeAfter-enabled online outlets.

The existing investment portfolio represents a collection of powerful banking leaders, reaffirming the success of early adaption to waterfall consumer financing initiatives. These global pioneers are paving the way with ChargeAfter to shake up the eCommerce game and benefit all involved.

The Evolution of eCommerce as We Know It

The massive revenue generated from this initiative will be poured back into the BNPL sector, enabling ChargeAfter to provide superior consumer financing capabilities for merchants, lenders, and consumers. ChargeAfter can facilitate a first-class level of buy now pay later financing for all parties involved, capitalizing on the revenue potential that the growing fintech solution provides in the near future.

The win-win reward for eCommerce companies, financial lenders, and modern shoppers opens a world of possibilities for online retail, enhancing consumers buying power while facilitating profitable growth among those that choose to partner with ChargeAfter to take advantage of the benefits of BNPL services. 

A New Era for ChargeAfter

ChargeAfter continues into the second quarter of 2022 having made massive strides and created new waves for the eCommerce industry. Choosing to partner with ChargeAfter, whether merchant or lender, is the first step to joining the collection of parties ushering in a new era for global eCommerce growth and consumer satisfaction. The time to take solidify buy now pay later services as the go-to payment solution for the modern shopper is now, and ChargeAfter is establishing the foundation.

Want to learn more? Reach out to us here.

Online shopping interest continues to climb and stores need to adapt to reduce common risks of online retail. When looking at key performance indicators (KPIs), brands may find that shoppers continue to leave their stores after adding items to their carts without actually making a purchase. This is a concern as many brand owners do not know the reasons why their shoppers may be leaving before making a purchase. In this article, we shed light on the main reasons shoppers abandon their carts and offer a solution to ensure that you resolve these issues before they occur. 

What is Cart Abandonment

As mentioned, cart abandonment refers to the consumer act of adding items to their carts and leaving before actually making a purchase. Cart abandonment is incredibly challenging for the modern online store as mystery shrouds the decisions of consumers as to why they do so. But, we have insight into why based on industry sources as well as an answer to help you minimize the risks of cart abandonment. 

Why Consumers Abandon Their Carts

Below, we explore the main reasons consumers abandon their shopping carts before making a purchase.

1. Limited Payment Options

Consumers want variety and prefer to shop with businesses that can provide payment options tailored to their unique shopping behaviors. Every shopper is different, and brands can attract a wider audience by facilitating a seamless payment experience. Through partnering with Fintech companies like ChargeAfter, brands can also leverage additional payment options that involve comprehensive consumer financing coverage. Consumer financing is one of the most attractive payment options as it allows customers to receive zero-interest repayment plans without having to go through credit checks. The benefits for businesses are that more consumers can shop with their online stores, increasing their consumer base and leveraging greater sales in the process. 

2. High Costs

Consumers often choose to abandon their carts as they fear the high costs when reviewing their items. But, brands can eliminate these fears by integrating consumer financing features. Consumer financing connects consumers with lenders capable of covering the total expense without requiring any interest. This means that shoppers can not only pay for their carts on the fly but do not have to suffer from expensive monthly repayment packages. This is a key strategy for reducing abandonment rates.

3. Web Security Concerns

The modern shopper is skeptical and aware of shady marketing strategies that many brands deploy in the online retail industry. For these reasons, brands need to give consumers confidence in their purchases. Doing so can greatly reduce the risks of cart abandonment rates as building trust is critical to online eCommerce success. Ensuring that you have and clearly display web security coverage is important. From shopping guarantees to online ID protection, every security feature is noticed by the consumer. You can also build trust other ways, and the following resource provides suggestions on ways to build brand trust with your consumers beyond integrating stronger website security features. 

4. Account Creation

Many shoppers steer clear of websites where they have to create an account to shop. Instead, brands should offer guest shopping functionality and continue to make consumer financing available to shoppers that choose this option. Though the checkout process is longer, consumers sometimes prefer this route as it is a more private way to shop online. 

As mentioned, the integration of consumer financing can help brands reduce cart abandonment rates as shoppers are extremely attracted by the benefits that the feature offers them. Therefore, businesses should consider partnering with leading consumer financing platforms to minimize risk and improve sales, seeing long-term and profitable growth as a result. 

Want to learn more? Reach out to us here.

The modern consumer spends plenty of time on their social media platforms, using Instagram, TikTok, an array of apps that offer advertising opportunities for online stores. From advertising on YouTube videos to running campaigns on Instagram feeds, there are many ways for businesses to attract a bigger audience through social commerce. In this article, we discuss social commerce, ways to improve your brand’s social commerce with BNPL (buy now pay later), and the benefits of doing so. 

What is Social Commerce?

Social commerce simply refers to the process of selling online via social media platforms. Today, social media platforms have made this easier than ever, blurring the lines between social media and shopping through the integration of shopping features designed for brands. Facebook, for example, can pull your website’s entire product catalog directly into a dedicated Facebook Shop. Instagram allows you to tag products in posts to encourage sales. These are two examples of ways that businesses can efficiently activate online shopping through social channels. 

Social commerce has gained tremendous traction, and statistics state that approximately “$475 billion in revenue” was generated back in 2020, and this should grow by “a rate of 28.4% annually, reaching $3.37 trillion by 2028”. For this reason, all businesses should develop stronger social commerce strategies to leverage these impressive numbers. Below, we discuss ways you can improve your social commerce.

Ways to Improve Social Commerce

You should implement the following efficient steps to improve your online store’s social commerce and boost conversion rates:

Improve Conversion Rates With BNPL

Before implementing any social commerce steps over and above those that you already do, we highly recommend integrating BNPL features into your online store. BNPL, or consumer financing, is a powerful integration that can improve conversion rates by offering consumers several benefits. Partners like ChargeAfter provide affordable, efficient, and effective BNPL services with a proven track record. You can learn more about the many consumer and brand benefits of BNPL beyond improving conversion rates of your social commerce strategies here. 

Set Up TikTok Shopping With Shopify

TikTok remains one of the most prominent social media platforms, especially among younger audiences. For this reason, we highly recommend establishing a brand presence on TikTok and making use of TikTok shopping facilities through Shopify integration. Using the TikTok Shopify app, products are pulled directly from your website. This is a seamless process that requires little web development know-how and can be done by any brand that utilizes both platforms. Doing so will help you enter a unique social media space where you can improve conversion rates by attracting new consumers. 

Take Advantage of Live Streaming

Taking advantage of social commerce requires brands to stay on-trend and utilize the new features of the platforms that their audiences shop through. Live streaming is an example of a social media feature that brands can leverage to improve conversion rates. Live streaming marketing campaigns let brands communicate more closely with their audience, encouraging a more consumer-centric marketing space that shy away from traditional marketing strategies. This can win brand trust and drive sales.

Engage Your Customers With Messages

A unique method of social commerce is attracting consumer buy-in through instant messaging. Provided that you adhere to social media advertising policies and regulations on your chosen platforms, you can improve conversion rates by talking directly with your target audience. There are many benefits of instant messaging advertising campaigns. This is predominantly because personalized marketing strategies are more attractive to the modern consumer. 

Brands should be using social commerce to their advantage and can improve sales by integrating BNPL services, utilizing TikTok Shopify features to attract younger audiences, using live streaming for marketing campaigns, and engaging customers with instant messaging.

Want to learn more? Reach out to us here.

Online stores should consider new marketing tools this year as digital marketing evolves to suit the modern shopper. Considering the impressive rise of online retail and the ever-changing demands of these consumers, staying up to date with the latest trends and marketing tools can help businesses stay ahead of the competition. In this article, we discuss consumer financing and more marketing tools that you need to integrate into your online store to drive sales, increase customer retention, and more.

Improve Sales With Consumer Financing

The first strategy to business success is introducing consumer financing functionalities at checkout. Leading Fintech companies like ChargeAfter are paving the way for the evolution of online shopping through the integration of powerful financing platforms. These platforms enable fast and affordable shopping, appealing to consumers that wish to avoid the traps of traditional financing from financial service providers and third-party lenders. With consumer financing, shoppers do not need to undergo credit checks and receive zero-interest repayment plans. As a result, businesses with consumer financing see an increase in interest from these consumers, especially younger shoppers with improved buying power. 

Retain Customers With Email Marketing

Email marketing is a fundamental marketing tool that can help businesses retain customers. Brands can create massive databases of customer emails by encouraging sign-ups or requesting them during the sales process, and then utilize these addresses to feed marketing material directly to the inbox of existing customers or interested consumers. Brand’s can send discounts, promote new offerings, provide free resources, and more through email marketing to peak the interest of customers and entice them to buy again. This resource offers handy recommendations to help you develop a comprehensive and lucrative email marketing campaign. 

Invest in Consumers With Social Commerce

If you are not selling your products on social media then you are missing a powerful means of attracting shoppers. Social media platforms have grown to offer incredible advertising functionalities, enabling brands to integrate their online shops onto social media platforms efficiently. Doing so means that you are constantly front of mind with your consumers as they are notified with product announcements and other brand content directly in their social media feeds. Furthermore, they can quickly shop through the platform without having to leave. We highly recommend integrating a comprehensive social commerce strategy that incorporates social media selling to attract shoppers. 

Captivate Buyers With Content Marketing

Consumers are smarter than ever and align with brands that offer tangible value over and above selling a product or offering a service. Buyers want brands to engage with them, and content marketing remains one of the most critical tools to do so. From blogs to podcasts, videos, social media posts, white papers, and more, brands can captivate the attention of their audiences through content marketing. Furthermore, brands can optimize that content for search results, improving the chances of their content being noticed by new shoppers using search engines. SEO and content marketing go hand-in-hand, and you can use this resource to develop a strong SEO strategy.

Influence Shoppers With Influencer Marketing

What may have been considered a fad is now an essential marketing tool for businesses to attract shoppers. Influencer marketing has the power to engage customers and win brand trust through recommendations from the most influential people on social media. Brands can partner with celebrities, social media gurus, and micro-influences to tap into their social audiences. This is a powerful marketing tool, and you can use this resource to inspire your influencer marketing strategy for the year ahead.

Every store should integrate consumer financing, invest in email marketing, develop social commerce strategies, create content, and utilize influencer marketing to improve sales, retain customers, influence shoppers, and more.

Want to learn more? Reach out to us here.