What Separates the Best eCommerce Stores From Their Competition: Buy Now Pay Later and More

Feb 11, 2022

Whether you specialise in electronics or furniture, your eCommerce store will face rife competition from the vast range of businesses selling their products online. Compound this with the fact that consumers are more careful with their decisions, and you can develop a clearer idea of how difficult it is to win customers shopping with the competition. In this article, we discuss how buy now pay later and several other digital marketing strategies separate the best eCommerce platforms from their competition. You can integrate these strategies into your own business for greater success and sustainable growth.

Additional Payment Solutions Like Buy Now Pay Later

Modern shoppers require modern payment methods tailored to their unique shopping behaviours. When it comes to payment solutions, the best eCommerce stores within each industry utilise buy now pay later services at checkout. These facilities let shoppers secure online financing quickly during the checkout process. The best buy now pay later solutions on the market, such as ChargeAfter, ensure that their customers do not have to submit credit checks to apply for loans, do not receive any interest on their repayment plans, and are given options that suit their specific needs. No matter how big or small their shopping cart is, they can easily purchase with buy now pay later and are more likely to do so using the feature. 

An Exceptional UX and UI

The best eCommerce stores provide seamless shopping experiences for their consumers. User experience (UX) and user interface (UI) are critical components of successful online store design. As many businesses turn to the digital space rather than traditional brick-and-mortar retail, it is essential that online stores mimic the joyful shopping experience that customers have when browsing their favourite physical stores. When it comes down to web design, UX refers to how easily the consumer can navigate through your store and how efficient their journey is to checkout. You can use this helpful resource for tips on how to optimise your website’s user experience. A website’s UI refers to its look and feel. One should not overlook the power of design. If you are selling luxury alcoholic products, for example, then your website should reflect luxury down to the colour, font, and image choices. The best eCommerce stores tap into the specific likes and dislikes of their chosen target audiences to tailor a UX and UI that aligns with their unique shopping behaviours. 

eCommerce SEM and SEO Tactics

Most eCommerce stores are utilizing search engine marketing (SEM) and search engine optimisation (SEO) in one way or another. But, many fail to comprehend the total value that these marketing activities can have on one’s bottom line. When utilising SEM, the best eCommerce platforms develop comprehensive campaigns using social media advertising, pay per click advertising, Google search advertising, and more. They craft striking visual ads with clear calls to action to drive traffic to their stores and generate more sales. Over and above paying to be in front of their consumers, the best eCommerce sites deploy SEO to drive organic traffic. Organic traffic is one of the most prominent sources of sustainable consumer traffic, far more powerful than paid advertising. Therefore, developing a strong SEO strategy is critical to eCommerce success. 

The best online stores utilise a variety of tactics that others are not or are not integrating to their full extent. From introducing buy now pay later services to improving your site’s UX and UI as well as developing powerful SEM and SEO tactics, your business can leverage these activities to see profitable growth in 2022. 

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About the author
Chris Lloyd
“ChargeAfter is amongst our top rung of partnerships, and they enable us to deliver consistent. The conversion uplifts ChargeAfter creates helps drive strong value for DXL Group and our customers.”