PCN Podcast: Solving critical issues within the BNPL market with Meidad Sharon
The consumer credit market has evolved significantly, from its limited offline beginnings to the emergence of point-of-sale financing and Buy Now Pay Later (BNPL) options. These developments have provided consumers with greater choice and flexibility. However, limitations in lending offerings at the point of sale – in-store and online – can still restrict consumer options and hinder merchant sales. This is where ChargeAfter comes in, connecting lenders and consumers at any point of sale, offering a seamless solution akin to how Visa and MasterCard operate in the payment space. In this podcast, Meidad Sharon, the founder and CEO of ChargeAfter, explores the evolution of the credit market and how ChargeAfter addresses the limitations in the current market.
The Evolution of the Credit Market:
In the podcast, Meidad Sharon discusses how the credit market has evolved from a limited, offline solution to one with point-of-sale financing and Buy Now Pay Later (BNPL) options, offering consumers more choice and flexibility. However, he points out how current lenders tend to focus on specific financial products, credit segments, and territories, limiting consumer options and hindering merchant sale conversions.
ChargeAfter aims to address these limitations by easily connecting multiple lenders and consumers at the merchant’s point of sale, online and in-store, providing a seamless solution similar to how Visa and MasterCard connect the payment space. With ChargeAfter, merchants can access multiple lenders in a single integration, covering the full credit spectrum and offering various financing solutions for B2C and B2B customers. This approach aims to optimize financing options, increase sale conversions, and create a more connected consumer credit market.
Support Each Lender Unique Underwriting Model:
ChargeAfter presents lending options to consumers based on each lender’s unique underwriting model, which considers various data points beyond credit scores. Consumers can then choose the best fit for their preferences from the available credit options, allowing them to find the most suitable financial solution.
Future of the Credit Market:
The market now recognizes that BNPL and point-of-sale financing are here to stay and will likely be the future of consumer credit. Consumers are likely to expect all their credit options to be available instantly at the point of sale. Major payment players have adopted consumer finance, including BNPL, within the last 18 to 24 months, merging the previously separate payments and point-of-sale financing markets. This trend indicates that BNPL and point-of-sale financing will become a standard offering alongside credit cards and alternative methods like PayPal.
ChargeAfter’s Role in Enabling Regulation:
As the BNPL market matures, regulation is essential to protect consumers from over-borrowing and to ensure transparent disclosures. ChargeAfter, as the platform embedding lenders and BNPL providers at the point of sale, plays a significant role in enabling this regulation by connecting merchants to regulated and trusted lenders while providing the best solution to consumers.
Demand from Banks to Enter or Expand Their Presence in POS Financing:
There is a growing demand from banks to enter or expand their presence in the POS financing and BNPL market. They have provided credit for many years and are eager to expand their offering at the point of need with multiple consumer financing products.
ChargeAfter supports banks and financial institutions by embedding them in the merchant’s customer journey, shopping carts, and checkout experiences through white-label BNPL & consumer finance solutions, allowing banks to offer financing to their consumers without being a tech expert or a customer experience expert.
Sector-Specific Differences in Financing:
Point of sale financing and BNPL vary across different sectors. In industries with high average order values, such as healthcare, home improvement, furniture, and electronics, financing is crucial for consumers, accounting for up to 80% of sales. In other industries, financing accounts for 10%-50% of sales, it is on the rise.
ChargeAfter’s Vision for the Future of the BNPL Market:
ChargeAfter has a big vision for the future of the BNPL market, anticipating more lenders, financing products, and more consumer financing options. They see new forms of financing emerging to cater to changing consumer preferences, like renting items instead of long-term ownership. As consumer demand increases and the number of solutions are on the rise – the need for an embedded lending platform for POS financing becomes inherent to omnichannel customer journeys, simplifying the consumer financing process end to end.
Financing data will become increasingly important to merchants, lenders, and financial institutions, enabling them to optimize their offerings and gain better visibility into consumer behavior. ChargeAfter provides control, connectivity, and real-time matching between consumers, transactions, and lenders while addressing data security and compliance challenges for banks and merchants.
The consumer credit market has undergone significant changes, and point-of-sale financing and BNPL options have emerged as key players. ChargeAfter is an innovative solution that connects lenders and consumers at the point-of-sale, offering a seamless and optimized financing option for B2C and B2B customers. Its unique technology simplifies complex underwriting, regulations, and compliance needs. Its data-driven approach allows its partners to maximize the benefits of offering point-of-sale financing. The future of the BNPL market looks bright, and ChargeAfter has a big vision to expand its platform by adding more lenders, financing options, and countries. The credit market continually evolves, and ChargeAfter is well-positioned to create a more connected credit market.
Take advantage of valuable insights into the evolution of the credit market and how ChargeAfter is changing the game with point-of-sale financing and BNPL options. Listen to the podcast featuring Meidad Sharon, the founder and CEO of ChargeAfter, now to learn more!