What Is the ChargeAfter Omnichannel Solution and How Does It Benefit Your Magento eCommerce Business?

Jul 3, 2021

Omni-channel strategies involve integrating various marketing channels seamlessly to provide consumers with an immersive and efficient front-end user journey. Omni-channel strategies are incredibly powerful and more and more Magento eCommerce stores are adopting steps to implement omnichannel eCommerce to improve consumer experiences, boost sales, promote customer loyalty, and gather data easier. In this article, we will outline omnichannel strategies in more detail, share how you can take your omnichannel strategy to the next level with ChargeAfter’s solution, and showcase the benefits of introducing this platform into your Magento retail store.

What is an Omnichannel Strategy?

An omnichannel strategy, as discussed, involves the integration of multiple marketing channels to give consumers a seamless user experience from one’s online store to a physical shop and beyond. No matter where in the sales funnel a consumer finds themselves, they will have access to integration between the website, apps, physical store, social media, email communications, and more. For example, a customer who sees a Magento site add on social media will be directed to the website where they can browse and place an order. They will then receive email notifications on order updates and be directed to review platforms to rate the online store’s products. This process is a simplification of an omnichannel strategy but helps elaborate on the kinds of tactics Magento retailers can employ when implementing such a strategy.

Take Your Omni-Channel Strategy To the Next Level With ChargeAfter’s Solution

The key point of difference that separates one Magento site’s omnichannel strategy from another is buy now pay later Magento platforms that enable quick, efficient, and responsive consumer financing. ChargeAfter is the leading integration platform for Magento retailers wishing to reap the benefits of multi-lender solutions, and any Magento site can quickly and easily partner with ChargeAfter to boost sales and increase margins. If you wish to take your omnichannel strategy to the next level, then consider integrating with ChargeAfter’s solution and receive these incredible benefits.

The Benefits of Buy Now Pay Later for Magento eCommerce

The benefits of buy now pay later for Magento eCommerce is two-fold, the solution from ChargeAfter supports both the consumer experience and, in turn, grows one’s business through driving sales and promoting customer loyalty. We have outlined a few of these benefits below:

Sales-Driven Omni-Channel Strategy

Opting to integrate ChargeAfter’s omnichannel solution turns your consumer financing options into a sales drive, allowing you to access a wide consumer base you may have not yet tapped into. These consumers who may have previously been unable to purchase large tickets from your store will now be more capable to move through the sales funnel and flow through your omnichannel marketing process.

Increased Consumer Satisfaction

Another critical benefit of omnichannel marketing, particularly in regards to strategies that include ChargeAfter’s buy now pay later Magento plugin is increased consumer satisfaction as an essential touchpoint in their user experience is assisted with consumer financing that allows individuals to access their desired goods. More sales equal more customers filtered through the strategy, helping drive positive reviews back to your social platforms showcasing your valuable customer service.

On-Trend and On-Demand

Magento retailers that integrate with ChargeAfter’s multi-lender platform benefit from showcasing their market-leading potential by incorporating new technologies that the modern consumer is more likely to expect during their online shopping experience. Being on-trend sets a precedent among the competition in your marketplace, helping your business achieve on-demand status among loyal consumers.

Omni-channel strategies are incredibly effective and can be supported with novel solutions like ChargeAfter’s multi-lender platform. This Magento integration allows businesses to benefit from a sales-driven omnichannel strategy that increases consumer satisfaction and drives profitable growth.

Share it with others:
About the author
Chris Lloyd
“ChargeAfter is amongst our top rung of partnerships, and they enable us to deliver consistent. The conversion uplifts ChargeAfter creates helps drive strong value for DXL Group and our customers.”