How To Convert Browsers And Window Shoppers Into Buyers With Point Of Sale Financing

Feb 5, 2021

Window shoppers, a term both eCommerce and retail stores are familiar with. Customers are browsing your website or looking in-store, but all too often, these customers leave with no goods in hand or in cart. As a business owner, this can be frustrating as you have managed to grab the shopper’s attention, but something has gone awry in the sales funnel. Brick and mortar and eCommerce stores should be taking essential steps to ensure these window shoppers turn into buyers. If you haven’t already implemented these solutions, here are helpful tips to get customers to buy.

Improve User Experience

User Experience is not just a buzzword, it is a crucial part of ensuring your success as a store owner. The more users have to search or click to find the product, price, or other important information, the more likely they are to leave your website. The same goes for physical retail stores. The shopping process should be seamless and your customers should be able to find what they are looking for with ease. Price tags are also essential. Make sure every item is clearly marked in your store. For eCommerce stores,  spend a little time going through the product pages and check out yourself to see what issues may be causing customers to drop off.

Create A Visual Experience

By nature, humans are visual creatures. A well laid out store or website with high-quality images, neat racks, and consistent branding is more likely to grab your consumer’s attention – and hold it. For online stores, products should be well presented, high quality, and a true representation of what you are offering. 

Offer Buy Now Pay Later (BNPL)

Many times, customers are forced to leave your store empty-handed simply because of cost. This does not necessarily mean you need to lower your prices to make the sale. Instead, a good solution is to give your customers flexible finance options like Buy Now, Pay Later (BNPL), or also known as Point Of Sale Financing. Both eCommerce and physical retail stores are able to widen their net and attract a larger market with these types of payment options. A shopper can purchase your goods without having to pay the full amount upfront or put the total amount on their credit card – which can lead to a never-ending cycle of debt. Instead, they are able to make more affordable monthly payments until the total price has been paid back to the lender. ChargeAfter provides merchants with waterfall lending options that can be integrated into existing websites or can also be utilized in physical retail stores at the checkout counter. And there is no limit to what you are able to offer financing for either. Buy Now Pay Later from ChargeAfter enables you to offer finance for electronics, financing for furniture, financing for mattresses and more. 

Advertise Your Buy Now Pay Later Options

If the customer doesn’t know what you offer, how are they supposed to take advantage of it? Use your payment and financing options to draw customers in. You can display these using banners or badges on your website and in physical retail stores, you can advertise your BNPL options with window stickers, pull up banners or even on flyers to give to potential customers passing by.

Beef Up Security

This point is particularly important for eCommerce. Your shoppers are giving you sensitive details when purchasing your products and want to know that all their data will be secure. Payment security should be top of mind, especially for unknown sites – or those who are just starting out. Reassure your customers that their data is safe with you by displaying badges from reputable payment providers.

The Bottom Line

The eCommerce and retail space is highly competitive, and in order to capture the market, you need to take extra measures to stand out from the crowd. By improving visual and user experience, offering flexible financing and making sure your website is secure, you will ensure that more window shoppers actually start converting into paying customers. 

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About the author
Chris Lloyd
“ChargeAfter is amongst our top rung of partnerships, and they enable us to deliver consistent. The conversion uplifts ChargeAfter creates helps drive strong value for DXL Group and our customers.”