How to Build an Effective Magento Omnichannel Strategy with Consumer Financing from ChargeAfter

Jun 19, 2021

Omnichannel strategies are becoming a critical part of the Magento 2 and online retail process, informing much of the activity of eCommerce websites no matter the platform as these strategies are geared towards improving a customer’s experience with one’s company online. Despite the importance of implementing new marketing strategies like an omnichannel approach, many eCommerce businesses have yet to leverage the power and benefits of these strategies alongside customer-centric consumer financing solutions such as the multi-lender platform developed by ChargeAfter. The following article will discuss omnichannel strategies further and spotlight how consumer financing from ChargerAfter supports said strategies. In doing so, we will show you how to boost sales on your Magento 2 retail store today.

What is an Omnichannel Strategy?

An omnichannel strategy is a marketing approach that aims to deliver customers with a comprehensive and completely integrated shopping experience that considers the online user journey, brick-and-mortar experience, and every touchpoint in between. An omnichannel strategy is designed to leverage technological innovation at every level of the consumer journey, from access to codes in-store that allow customers to purchase from their mobile devices instead of at the checkout counter to browsing products online and receiving a coupon to redeem them when trying on the outfits in-store. 

The back and forth process of an omnichannel strategy intends to serve customers convenience wherever they are in the consumer journey, with the checkout stage being the most pivotal part and the result of a successful strategy. For this reason, omnichannel strategies need to include effective and efficient consumer financing solutions to improve the rate of conversions at checkout. 

How Consumer Financing Supports Omnichannel Strategies

As discussed, consumer financing is a pivotal part of an omnichannel strategy as it may make or break an online sale for Magento 2 eCommerce websites. The integration of effective consumer financing solutions such as ChargeAfter’s multi-lender platform gives more purchasing power to consumers, thus encouraging online sales for the business. Let’s take a look at the key factors influencing online shoppers thanks to the successful implementation of consumer financing.

Browsing and Buying at Consumer’s Fingertips

Consumer financing solutions such as a multi-lender platform allow consumers to quickly and effortlessly access funds needed to make a purchase on one’s online store. This efficient delivery of point of sale financing ensures that the customer journey is streamlined and incredibly efficient, factors that align with an omnichannel strategy’s intention of giving consumers browsing and buying capabilities at their fingertips.

Effective Management of Customer Activity

Consumer financing platforms, like those developed by ChargeAfter, allow online retailers to keep track of their customers and manage their activity through solving their online shopping problems. Back-end analytics and full-reporting support from ChargeAfter also allow retailers to leverage a successful omnichannel strategy.

ECommerce Unification with Consumer Financing

Consumer financing delivers a unified eCommerce solution for consumers who require POS financing to make a final purchase decision. The ability to offer customers access to finance quickly and easily through the website will save them time they may have spent failing to apply for a loan through their bank. The time-saving potential for customers shopping with ChargeAfter-integrated Magento retailers will make an impressive difference in sales figures and align with a fully integrated omnichannel strategy.

Boost Your Magento 2 eCommerce with ChargeAfter

ChargeAfter’s powerful multi-lender platform has been successfully integrated with thousands of Magento 2 eCommerce websites, giving retailers access to superior consumer financing support to encourage sales growth. The implementation is easy and affordable, allowing retailers to develop successful omnichannel strategies and leverage the critical checkout stage of the consumer journey in no time. Merchants can contact ChargeAfter today to receive more updates on the power of multi-lender point of sale financing platforms. 

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About the author
Chris Lloyd
“ChargeAfter is amongst our top rung of partnerships, and they enable us to deliver consistent. The conversion uplifts ChargeAfter creates helps drive strong value for DXL Group and our customers.”