How To Boost Easter Sales With Point Of Sale Financing
It felt like Christmas just the other day, but Easter is already lurking around the corner. Easter is a major holiday with a major track record of sales in the eCommerce space. Ecommerce sales are expected to increase by 19% during the Easter period by 2022!
If you haven’t already thought of your Easter sale strategy, here are some ideas to get more eCommerce sales this year.
Buy Now Pay Later (BNPL)
Before we dive into fun marketing strategies, it is important to have as many payment options available to your consumers, which includes offering Buy Now Pay Later (BNPL) or also known as Point Of Sale consumer financing. This will enable your customers to spoil their friends and family this Easter without maxing out their credit cards or burying themselves under a mountain of debt. The more flexible financing options you offer, the more likely you are to increase sales and Average Order Values.
A great way to get your shoppers to engage with your brand is to create exciting initiatives like a digital egg hunt. You could hide eggs on different pages of your site and encourage shoppers to find them all for a prize. The prize could be an add-on to an order such as a free gift or free delivery. By doing this, you are encouraging shoppers to browse your store at the same time. They may be hunting for the eggs but may also stumble across a product if yours they really want at the same time.
Daily sales are a great way to encourage shoppers to purchase on your website. You could offer a chocolate bundle for 20% off for one day only, or you could also offer free delivery for a certain period of time. You can experiment with different sale items and discounts during the build-up to Easter to see which strategy works best for your audience.
Create Specials For The Occasion
Holidays are the perfect excuse to create deals and specials for specific items in your shop. It is also a great time to push back stock from previous seasons by reducing their prices or offering them as free gifts after customers have spent a certain amount with your store.
It is also important to think about what your audience will be doing over this holiday period. Will they be staying at home with their family? Do they have children who will participate in Easter egg hunts? Is your audience the type to spend this time away on vacation? Once you have figured out the demographic and behavior of your customers you are able to create personalized specials on the products they will be more likely to purchase over this period.
In order to be successful over the holiday period, it is important to be prepared for it. This means optimizing your website and ensuring all bugs and broken links have been addressed. Add banners and images relative to the holiday to get customers in the Easter spirit. Making sure you have enough inventory is absolutely crucial. You don’t want to create disappointment especially if customers are lining up to get their hands on your goods. Being prepared and stocking up on inventory will go a long way in ensuring your Easter is a successful one for your eCommerce business!