5 Essential Integrations for Your eCommerce Store
Setting up an eCommerce store can be done quickly but there are several things to bear in mind if you want to create a store that stands out from the competition. Furthermore, you need to ensure that every aspect of your online platform is optimized for the consumer. When it comes to selling products online, you can make your life as a business owner easier with essential integrations for your eCommerce store. In this article, we discuss the most important integrations and how they can help you.
1. A Reliable Payment Gateway
To ensure that customers can purchase from your online store, you need to have payment gateways installed on your platform. When it comes down to selecting your preferred payment gateway, you should consider the consumer-facing benefits and features of the gateway. Are they able to pay with an array of payment options, such as Visa, Mastercard, ApplePay, and more? If the answer is yes, then you are doing everything that you can to capitalize on all types of consumers.
2. Waterfall Consumer Financing
Another integration that you should consider for the checkout page of your online store is waterfall consumer financing. Waterfall consumer financing refers to a checkout plugin that allows customers to receive on-demand financing for their purchases. They do not have to consult their financial service provider and their repayments come with zero interest. The waterfall consumer financing integration is very appealing to consumers and encourages them to convert. Therefore, this particular integration can have a significantly positive impact on your sales and revenue generation.
3. Shipping and Fulfillment Software
Shipping is a critical part of online selling that many business owners leave up to the shipping companies themselves. This is extremely dangerous as a lack of accountability is a red flag for the modern consumer. Instead, customers want businesses to fulfill the shipping process whether they partner with an outsourced logistics company or not. The responsibility is on businesses to deliver consumer products as quickly and reliably as possible and to take accountability for any delays or issues in the shipping process. Therefore, we highly recommend investing in shipping and fulfillment software. Comprehensive integration suites will allow you to automate much of the shipping process, enabling you to free up time to deal with customer support and service. Furthermore, these products minimize errors and other slip-ups that can lead to unsatisfied customers.
4. Advertising Accounts & Social Media Tools
You should ensure that you have established advertising accounts with major commerce-enabled platforms, such as Meta. These accounts should be linked to your online store and you should integrate your shop into these additional commerce platforms. This broadens your sales funnel, attracting consumers that are active on a variety of digital channels. Furthermore, you should invest in social media tools that can save you time and money. Platforms like Hootsuite allow business owners to schedule and automate large parts of their social media activity, saving time and money as much as possible.
5. Analytics Platforms
You should ensure that your website pixel is integrated with the platforms that you sell on over and above your website. For example, your pixel should reflect in your Facebook commerce store. This pixel will generate important analytics for you to assess ad and shop performance. You can use these analytics to refine your marketing strategy and improve your return on ad spend (ROAS).
To succeed as an online store, you should ensure that you have the following integrations for your eCommerce store: a reliable payment gateway, waterfall consumer financing, shipping and fulfillment software, ad accounts and social media tools, and analytics programs.
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