Unlocking B2B Financing: Insights from John Tomich, CEO of Credit Key

In this episode of our ‘POS Finance Innovators’ series, we explore the rapidly growing B2B financing market and its potential to address the needs of this underserved customer base

I recently had the privilege of sitting down with John Tomich, one of the most forward-thinking leaders in the B2B financing space, to discuss its massive potential as it begins to close the gap with the more established world of B2C financing.  John is the CEO and co-founder of Credit Key and an experienced entrepreneur with a proven track record in e-commerce innovation and technology-driven financing and payment solutions.

Key takeaways from my conversation with John

The shift to digital in B2B commerce

John emphasizes the transformation occurring in B2B commerce, which is beginning to embrace digital solutions akin to B2C models. Historically, B2B transactions were cumbersome and analog, often involving lengthy processes. However, as businesses increasingly sell online, there is a growing demand for efficient financing solutions that facilitate real-time purchases. This shift presents a unique opportunity for innovation in the financing sector, allowing businesses to streamline their purchasing processes.

Addressing the capital gap for small businesses

John highlights the traditional lack of access to capital for small and medium-sized enterprises (SMEs). With approximately 25 million small businesses in the U.S. often underserved by traditional banks, there is a pressing need for tailored financing options. Credit Key aims to fill this gap by providing flexible financing solutions that cater to the unique needs of these businesses, thereby empowering them to thrive in a competitive market.

The future of B2B financing is bright

John shares his optimism about the future of B2B financing, predicting rapid growth driven by increased digital penetration and the emergence of new players. He likens the current stage of B2B financing to the early days of B2C e-commerce, suggesting that we are only in the “second inning” of this market’s development. As retailers increasingly recognize the value of digital financing solutions for their B2B customers, the market will rapidly grow, which is where the industry is now. 

We hope you enjoy this interview and gain valuable insights. Stay tuned for more conversations with POS finance innovators!

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About Jeffrey Tower
EVP Global Business Development and Strategy
Jeff has over 20 years of experience driving revenue through building global brand awareness, business development, marketing, and sales departments focused on consumer financing, fintech, and eCommerce.