Mattress Financing Has Never Been Easier With ChargeAfter’s Buy Now Pay Later eCommerce Platform

When it comes to sleep, whether it’s resetting one’s circadian rhythms or preventing the dreaded backache, a mattress is an investment worth every penny. That said, mattresses do not come cheap and they are certainly an investment requiring planning and careful consideration. The modern shopper is capable of purchasing a mattress on the fly online through the best mattress stores, however, the funds required to do so are not always accessible and costly interest rates tend to put shoppers off from upgrading their mattress through online retailers. 

When it comes to mattress financing, ChargeAfter’s buy now pay later eCommerce platform can help consumers purchase a new mattress easier than ever before. In doing so, the platform can benefit mattress retailers tremendously in an industry that competes heavily for consumer attention in order to turn a profit and beat out the competition. Here’s how ChargeAfter’s consumer-focused financing platform supports profitable business growth by benefiting mattress shoppers:

Zero-Interest Repayment Solutions

ChargeAfter’s powerful multi-lender platform pairs customers with lenders capable of facilitating their mattress orders with zero-interest repayment plans. Part of the reason consumers are so skeptical about buying mattresses online is that the investment becomes incredibly costly when having to source financing from third-party sites or financial service providers subject to high interest rates. The lack of interest rates through the integration of ChargeAfter’s platform gives consumers an advantage on these eCommerce mattress stores and encourages greater monthly sales because of this advantage. This is a gap in the market for customer conversion promotion many mattress retailers fail to consider for their checkout integration.

Larger Orders are More Accessible

Another reason shoppers are more likely to seek mattress financing from eCommerce stores with ChargeAfter’s buy now pay later solution is that it allows them to make larger orders. Customers that shop with online stores that do not offer the seamless ChargeAfter integration are required to seek the financial assistance elsewhere. In doing so, credit checks are usually required by financial institutions or private lenders as they want to ensure that a consumer is capable of repaying the terms. With ChargeAfter, there are no credit checks that limit a consumer’s ability to purchase a mattress from your store. This means that larger orders are more accessible to every type of consumer, helping drive up your business’s average order values within a business month.

Faster Time to Purchase

Time to purchase is a key factor that influences the success or failure of an online mattress store. This is especially evident as large ticket items like mattresses require more comprehensive consumer decision-making than smaller items. Mattresses fall into the category of a considered purchase as they require a large investment. Considered purchases are much trickier areas to market and land sales as the competition is rife, the justification for a purchase needs to be strong, and there should be novel buying methods to suit the larger cost of these items. With ChargeAfter’s multi-lender integration, consumers can more easily filter through the considered purchase decision-making process and shop more confidently with online retailers. This encourages a quicker time to purchase, which in turn drives a business’s average monthly order volumes up. 

Mattresses are a costly investment, although well-worth it as consumers will likely spend most nights for the next 10 years resting their bodies in their new bed. That is why customers should not avoid paying for quality mattresses through the best online eCommerce platforms, and your site can leverage this emotional buy-in with ChargeAfter. The platform ensures that consumers are capable of buying from your mattress store easier and more quickly than ever before, turning casual browsers into paying customers.

Furnishing Your Home: Must-Have Furniture Items Worth Splurging On

Furniture doesn’t last forever, at one point or another, these items do need to be replaced. And if you don’t want to have to replace your new items after a few months or years again, it is worth spending a little extra money to get the items that will last even with frequent use. Whether you are redecorating your home for a more modern touch, or need to upgrade a few items that are looking a little worse for wear, these are the pieces of furniture worth splurging a little extra money on.

A High-Quality Mattress 

Getting a good night’s rest is one of the most vital aspects of leading a healthy lifestyle. It plays a pivotal role in maintaining the health and proper function of many biological organs and functions. Many people don’t realize this, but the state and quality of your mattress do have a significant impact on the quality of your sleep, your posture, and your spine health. 

When it comes to a high-quality mattress, the furniture item that is used the most, it isn’t wise to skimp on the cost. Instead, it should be a well-thought-out purchase, taking into account the type and brand rather than just the price tag. Before making the final decision, ensure you have done all the research and have actually tested out the mattress in person. A mattress that is too firm or too soft won’t support your spine while you are catching those much-needed zzzs. You need to find the right balance that works for your body type and needs. Yes, eCommerce has changed the way we shop, but some items, like a mattress, should still be tested out at the store before making any purchasing decisions. 

Living Room Furniture

Second to a mattress, your living room furniture is probably going to receive the most wear and tear, and the saying “you get what you pay for” holds true with these items. If you want your living room furniture to last more than 4 years, it is worth spending the extra money. A higher-quality sofa or couch will also offer more support as it is manufactured with a sturdier frame. The fabric quality is also a smart investment considering that spills are almost inevitable, especially with young ones. You want to invest in a sofa that offers support, can withstand heavy use, and is made with fabric that is easy to clean and stain-resistant. 

An Ergonomic Office Chair 

The COVID-19 pandemic has highlighted that remote work is entirely possible for some industries. Most companies have requested that their employees continue to work from home, a trend that doesn’t seem to be going anywhere any time soon. If you are fortunate enough to work from home, then splurging on an ergonomic office chair is a worthwhile investment considering that the average American spends 13 hours a day sitting! These chairs are designed to not only last but also to minimize strain on the spine, lower back, and neck. 

Before making the final decision, it is important to do your research into the product features and material used. The term “ergonomic” has become a marketing ploy and can make it difficult when making an informed decision. Take your time to look into reviews and to test the chair out in person at a store. 

A Sturdy Dining Set

Some of the best memories are created around the dining room table and is definitely considered a must-have item in any home if you have the space. This furniture piece is not only important for your eating habits but also serves as a focus piece in the room when entertaining guests. Splurging on one that is sturdy, stain-resistant, and well crafted will save you more money in the long run because it won’t need to be replaced often. 

Saving More With Point Of Sale Furniture Financing 

As we mentioned before, when it comes to furniture “you get what you pay for”. And unfortunately, quality doesn’t come cheap in most cases. But it is still possible to invest in quality furniture without breaking the bank or maxing out your credit cards. Point of Sale, or Buy Now Pay Later furniture financing is paving the way for consumers to get the items they want. Instead of skimping on price or quality due to budget constraints or having to put yourself into more credit debt, you are able to make larger purchases that can be split over a few months without any hidden costs or exorbitant interest fees. This type of furniture financing is customized to your budget, giving you more freedom to make smarter, more financially savvy decisions. Ready to learn more about Buy Now Pay Later furniture financing? Get all the information you need here

Now that you know what furniture is worth splurging on and how to gain access to it with flexible financing options, it’s time to furnish your home with the items that make you happy! 


Stand out from your competitors

Stand out from your competitors

As a furniture retailer, there can be a wide range of challenges that come your way. Some of those challenges can include, dealing with fierce competition, trying to get more foot traffic in your store or finding a way to get people to spend more on high-ticket items. Either way, the end goal is geared towards increasing conversion rates. Here are 4 innovative ways that can help furniture merchants generate more sales. 

1. Build a brand that people search for

Content marketing comes in all different forms, there are blogs, webinars, social media posts, and more! When consumers come across your content they are meeting you for the very first time. It’s important to be light, educational and helpful to anything you think they may need that is related to your brand. Content marketing generates demand and there is a low-cost per acquisition. Take a look at this example, the brand Purple, a successful mattress and bedding company has reached great fortune through content marketing. OverthinkGroup reported that every month there are about 250,000 Google searches for the word “purple” and there are a bit more searches for the word “mattress” however, “purple mattress” is researched on Google 400,000 times a month! There are more searches for the direct brand name compared to generic product names or categories; 71% of Purple’s organic traffic comes from branded research!

Digital strategies have become an essential part of every retailer’s playbook but it can drive up costs, fast! According to Retail Dive, Google’s CPC has risen 14% in the last year. Keywords such as “best couch” or “best dresser” are no longer effective.

You may be asking yourself, so what?
Purple’s marketing content is consistent, in fact, they have over 150 blogs posted on their website. This number doesn’t include PR or social media posts either. Each article provides insightful information that’s both, directly and indirectly, related to their products. Creating consistent marketing content brings awareness to your brand and expresses the goodwill your company has to offer. All consumers use the almighty search engine, Google. To maximize your organic traffic become a brand consumers search for through your unique content marketing efforts.

2. Add coupons or a promo code page

Costs for furniture can range anywhere from a couple of hundred dollars to a few thousand dollars. At checkout, whether in-store or online, consumers are always looking or asking for some type of discount code. You’ll typically find customers quickly conducting a Google search before checking out to see if they find any promotional codes available online or they’ll use extensions like WikiBuy which is a platform that hunts the web instantly for discount codes. Instead of having this happen, capitalize on it!

Think about creating a page on your website where consumers are able to receive exclusive promotions or discount codes just by signing up for your newsletters. According to OverthinkGroup, Purple’s discounts and promotions page was one of their top three valued SEO pages. A promotions page will be beneficial because you have the opportunity of providing interested shoppers with discount codes, but even better, you have the opportunity to inform them about your products through newsletters and creative email marketing.

3. Send out catalogs

You may be thinking, “Catalogs, they’re outdated!” Nonetheless, it is an addressable channel that helps with one to one targeting which can be very effective for furniture retail. Catalogs play an important role in fueling brand growth beyond Google, Facebook and Instagram as these channels are pretty saturated already.

In recent studies from the Data & Marketing Association, response rates for catalogs have increased over the years. Partly because less mail is being sent out, especially for Millennials who currently happen to like catalogs more than any other age group. It’s a unique approach because this generation has received less mail than any other. In fact, American Catalog Mailers Association, Hamilton Davidson said half of all Americans order from catalogs even if they do not immediately flip through the mailers.

Did you know sending out catalogs are inexpensive when ranked against other forms of marketing? Davidson discusses how web shoppers are price-driven while catalog consumers are generally brand enthusiasts. It’s important that catalogs be sent out to those most interested in your brand. In fact, Data & Marketing Association’s O’Keefe stated, Costco prints catalogs regularly and the content inside differs from consumer to consumer making it unique to a person’s shopping trends. Catalogs are another avenue of opportunity to catch consumers who are interested. Now imagine combining this with your digital marketing strategy!

4. Offer Point of Sale Financing at checkout

Point of sale financing is for merchants who want to offer their customers financial solutions at the point of purchase to assist them in buying the products or services they need whether they are everyday needs or big-ticket items. POS Financing is an immediate and convenient credit granting process for consumers that is seamlessly embedded in the checkout process. At the point of checkout, whether the consumer is in-store, online, or completing an over the phone purchase they would have the option to select the financing option. It is offered alongside traditional payment methods such as Visa, Mastercard, Discover etc. The consumer then continues to fill out a short financing application. The application is then checked among the lenders available and once approved, financing options appear. The consumer then selects the option that best fits their needs, the financing is applied directly to their checkout. The best part? Consumers are able to enjoy their products immediately!

Did you know one of the biggest hurdles eCommerce merchants face across all industries is cart abandonment rates? 81% of consumers abandon their carts online! Consumers may be overwhelmed with their order value, the checkout process may be too complex or there may be a lack of payment options available. Point of sale financing can help combat all of these issues, it is simply a different payment method that helps consumers reach the same purchasing goal.

Let’s paint a picture:
Heather wants to furnish her new apartment which has a fantastic view of the San Francisco skyline. The sofa she wants is a Dresden Sectional Sofa costing $3949.  Heather hesitates to charge the amount on her credit card as the interest rates vary from 18-29.9% additionally, there is no set pay backdate. It may take a year or it may take two years for Heather to pay her credit card off while being hit with high-interest fees. Heather notices a financing option available at checkout. Heather fills out the financing application directly on the merchant’s website which takes about one minute of her time, then once approved, a variety of financing options appear. Heather has the opportunity to finance the sofa over a period of 6, 12, 18 and 48 months with 0% APR if terms are met. Heather decides 18 months is the best option for her, the monthly fees will only be $219! Heather is satisfied with the amount and decides to additionally purchase a Truman Coffee Table costing  $849. Her total is now at $4798, Heather still sticks with financing both products over a period of 18 months, the monthly total will now be $266.55! Through consumer financing, Heather increased her order value without thinking twice! She has the instant gratification of using the products immediately all while having a personalized payback plan. With the flexibility point of sale financing has to offer, it is easy to understand why consumers are more drawn to the alternative payment method.

The furnishings industry allows consumers to make their desired space truly their own. Incorporating multiple ways to generate sales in your business will help your company reach its fullest potential. This generation of shoppers like brand transparency and accommodation. Don’t just fuel your business to grow, motivate your shoppers to make the best purchasing decisions to fulfill their needs.