Tag: Customer Retention

White-label BNPL: What is it?

Posted on by chargeafterdev

 

A consumer financing option called BNPL (Buy Now, Pay Later) allows customers to buy goods or services and spread out their payments over time according to a pre-set payment plan. BNPL services are mostly offered by lending and financing platforms at the point of sale.

When a product or service is created by one company and branded under the name of another, this is known as a white label. BNPL white label service is offered by the financing platform of ChargeAfter.

 

Benefits of BNPL White Label

The most effective POS lending platforms are made available to customers by merchants with a white labeled multi-lender, BNPL  platform. Merchants can boost their sales and build consumer trust by using ChargeAfter’s white label product  —  as well as get the best and most modern financing software solution for their stores, both online and off.  Additionally, ChargeAfter’s multi-lender network and consumer financing platform is available for banks, acquirers, and other financial institution to implement white label services and provide BNPL consumer financing to their merchants.

 

Customizable White Label Services

ChargeAfter’s turnkey, BNPL white label platform is customizable for banks, acquirers, financial institutions and merchants, meaning that they can brand and offer our BNPL consumer financing platform as their own.

The platform is made up of many parts that may be adjusted without requiring the development of a new solution. Want to learn more? Schedule a demo or reach out to us here.

 

Want to learn more? Reach out to us here.

Why banks should adopt “Buy Now Pay Later” (BNPL)

Posted on by chargeafterdev

 

Buy Now Pay Later (BNPL) has emerged as one of the most popular trends in open banking, digital lending, and retail, with an expected projected value of $3.98 trillion by 2030. Big businesses are making money by allowing customers to make fast purchases without having to deal with the discomfort of paying for them right away. With such a profitable market and enormous potential for future expansion, banks must follow in the footsteps of the BNPL sector to avoid being left behind. Buy now, pay later, also known as shop now pay later services, is quickly replacing the conventional technique of getting bank credit, a personal loan, or a debit card to buy high-value goods or services.

Buy-now-pay-later (BNPL) is currently the fastest-growing online payment option in many economies as a result of the convergence of digitization, past years’ pandemic accelerated transition to online purchasing, and the growth of younger, active consumers. Customers appreciate having the option to make an immediate purchase and spread out their payment over multiple installments with no fees or interest if made on time. Additionally, BNPL is attractive to retailers as a technique for boosting sales and converting more customers.

Banks are getting ready to adopt buy now, pay later (BNPL), potentially in a significant way. More than 40% of consumers prefer to use BNPL choices from their banks rather than those offered by other businesses, but there is a need for urgency. Banks, meanwhile, have gotten into the game quite late, which makes it hard for those financial institutions to dominate the BNPL market and be better than already successful companies.

BNPL Popularity is Still Increasing

 

BNPL first grew in size in Australia and New Zealand before fast escalating in Europe, where the key brand leaders have emerged. In less than a year, the market in the UK increased to five million users. The US took longer to adopt BNPL, it is currently forecast that growth will meet or exceed that of some regions of Europe, with a predicted compound annual growth rate (CAGR) of 20.7 percent from 2021 to 2028.

These days, more people are using Buy Now Pay Later. Since 2019, the use of BNPL and POS financing has increased thrice in the US. Even though younger people tend to use consumer financing, in previous years all age groups have used it. There have been some misconceptions that BNPL financing is more popular with consumers who have lower income levels; however, recent figures indicate that popularity is rather evenly distributed across all income level categories. The BNPL option is more appealing to people with lower credit scores.

 

 

The Risks of Unregulated BNPL Services

 

Many European nations already have laws prohibiting credit or retail websites. Due to the clients’ massive debts to several BNPL financing platforms and the fact that the majority of them were not subject to any rules, the Consumer Financial Protection Bureau launched an inquiry in the US last December.

The BNPL model also causes the regulators to have a lot of concerns. When consumers used BNPL for their payment plan, we can see that in the cases of consumer financing for merchants and merchant financing for customers, 25% of the revenue for financing platforms came from missed payments. Another major issue is the lack of customer credit transparency. According to statistics, 10% of bank clients who used BNPL were already behind on their payments.

Banks Should Be More Active on the Market

 

Due to the fact that the majority of BNPL businesses that offer consumer financing to retailers are not facing federal banking requirements. It is obvious that those unregulated finance platforms, which issue consumers with an increasing number of debts, will expose them to risks over time.

Unregulated BNPL enterprises are already a problem and are facing opposition in several countries, like Australia and UK, because they provide customers with a variety of point of sale financing alternatives that, in most cases, leave them with enormous debts they may not be able to repay.

As it will be profitable for them to gain more clients and give them the opportunity to become industry leaders in BNPL services, this is the part where the banks should play a role. It will also be crucial for future customers, as it will help them avoid the risks of massive debt from unregulated consumer financing platforms.

How are the banks better? Because banks are regulated, both consumers and retailers can feel secure when breaking purchases into payment agreements.

Banks will need to decide whether or how they want to enter this industry as BNPL continues to grow. If they will not participate on time and delay their actions, they may be left without a huge number of customers with various credit demands.

How Can Banks Dominate

 

When merchants realize there are better and more secure choices available, they will switch to banks. Banks have the ability to plan for the future and play the long game. They can also modify consumer financing for small businesses to increase their clientele from numerous companies. Smaller merchants will be pleased to collaborate with financial institutions as well since this will help them avoid being burdened by bad BNPL debt.

Although fintech is currently more popular in the market, there are some steps with which the banks can overtake them. Due to the fact that traditional lenders can provide significantly better interest rates to both businesses and consumers, other Buy Now Pay Later services will also drop their interest rates.

Point of sale financing can also be available to BNPL banks. Numerous banks in Latin American nations have adopted BNPL at the point of sale using credit cards. Because it is so comfortable and simple to use, POS financing draws clients. Customers may easily spread out their payments over time. In pricey areas like healthcare or maintenance, it is quite possible for banks in the US and Europe to employ the same POS financing approach.

There are numerous examples of banks aiming to dominate the BNPL industry. For instance, we witnessed how The Commonwealth Bank of Australia (CBA) developed a new product called StepPay that has lower merchant charges and is a significant competitor on the BNPL market. Others are attempting to invest in infrastructure to create better apps or services and provide a better customer experience.

Fast innovation is more important than ever for legacy banking organizations to stay up with the quickly evolving digital market. These companies require clever, economical solutions. One strategy is implementing Bank BNPL White label products through partnerships with third parties. By implementing application programming interfaces, banks may react fast to new issues like Buy Now Pay Later. Products under the BNPL white label can change the market quickly and increase the number of customers for the BNPL banks.

Offering a retroactive plan that needs credit card ownership is not the only strategy that banking providers should employ if they want to enter the BNPL market with the greatest potential. As an alternative, they ought to provide a variety of financing solutions, and these, ought to be publicly accessible at the moment of sale.

The seamlessness of having Buy Now Pay Later available right away at the time of purchase, whether online or in-store, is eliminated by the retroactive model. Younger customers’ resistance to credit is also significantly influenced by the revolving nature and numerous hidden costs associated with credit cards. They, therefore, turn to pure plays for BNPL solutions as a result. BNPL is already available at the point of sale from some local banks in addition to card transactions.

BNPL Banks’ time to respond to this action is limited. They also have the resources, financial stability, and customer confidence to match these services. If they want to keep the loyalty of their younger clients, they cannot let this chance slip by. Even though it won’t be simple, it will be great for the banks themselves to be a part of one of the biggest and most well-liked financing solutions, and it will also make consumers safer to know that their debts are regulated and cannot harm their future finances. In the end, we can say with certainty that banks have a great future in the BNPL and consumer financing, if they understand how different market segments operate and learn how to appeal to the increasing groups, they may increase their market share in BNPL.

 

About ChargeAfter

 

ChargeAfter is a leading multi-lender platform for Buy Now pay later (BNPL) Consumer Financing. It connects businesses with the most reliable lenders, enabling them to offer customers the greatest financing solutions. With the best system of Waterfall Financing, ChargeAfter guarantees BNPL lending to every shopper, by matching the most relevant lender to every client. Using the unique consumer financing technology, ChargeAfter provides all parties, merchants, lenders, and consumers, with the best shopping experience. Phoenix, MUFG, VISA, Bradesco, BBVA, Synchrony, PICO Partners, CITI, Propel Venture Partners, Plug and Play, and other companies worldwide are among the investors of ChargeAfter.

 

Want to learn more? Reach out to us here.

5 Ways to Build Customer Trust With Your Online Store

Posted on by chargeafterdev

Building customer trust is crucial for the success of your online store. Consumers who trust brands are far more likely to purchase. Furthermore, trusting customers are far more likely to return to make their second, third, and fourth purchases, and so on. Return customers that are loyal form one of the cornerstones of profitable online selling. They are valuable assets, and in this article, we discuss how to develop them. We showcase five ways to build consumer trust with your online store and turn once-off consumers into long-term shoppers.

1. Introduce Consumer Financing Features

Consumer financing features, or buy now pay later (BNPL) services, are integrations that enable shoppers to access loans from the websites that they shop. Instead of having to find financial aid elsewhere, consumers can use the integrated consumer lending platforms to secure financial support during the checkout process. This creates shopping efficiency and increases the likelihood of making a sale. The consumer-facing benefits of BNPL solutions build customer trust. The easy, affordable, and quick access to shopping financing empowers them, and they perceive this added value as an opportunity to connect with the brands that offer consumer financing. 

2. Improve Your Customer Service

Customer service is critical to building customer trust. A great customer service strategy will drive positive interactions with your brand community, showcasing the value to your existing consumers and those that stumble upon your online store for the first time. You should consider ways to improve all aspects of your customer service, from your time to first response to your time taken to resolve consumer problems. An assessment of these key performance indicators (KPIs) will provide you with insights to make improvements to your customer service strategy. This consistent approach to optimizing internal organization will enable you to build stronger and more trustworthy relationships with your shoppers. 

3. Highlight Your Achievements

Online stores should be proud of and showcase their achievements via their marketing channels. From social media posts to embedding Trustpilot reviews into your website pages, you can start making your most recent successes known to the public. This not only attracts new customers but showcases to your existing customers that you are consistently delivering on your brand promises. Highlighting your achievements is a great way to build customer trust and leverage the positive brand associations and perceptions that you have developed over time.

4. Take Accountability for Your Failures

In the same way that it is important to highlight your successes, you should also take accountability for your failures. There is no such thing as a perfect brand, and owning up to your mistakes is the nature of online selling. Instead of disregarding negative comments and letting uncomfortable leads from falling by the wayside, you should actively manage the negative information about your online store online. You should have a person or team of people, typically the marketing team, engaged with consumers online to answer their problems and provide support when failures occur. This transparency will win the trust of your customers.

5. Ensure You Are Always Reachable

Online stores should ensure that they are always reachable to build trust with customers. The modern consumer is searching for the most efficient services, and your store should deliver efficiency in your communications. You can install live chats or seek the aid of a call center to answer your consumers as quickly as possible. You should aim to reduce the time that it takes to respond to consumers, and deliver 24/7 communication support if you run an online store to successfully build customer trust.

Building trust with your customers is important for developing a successful online store. From introducing consumer financing to highlighting your successes and taking accountability for your failures, you can start building a sustainable and profitable brand community built on loyalty.

 

Want to learn more? Reach out to us here.

5 Stages of the Consumer Journey and Where Online Financing Drives Sales

Posted on by chargeafterdev

eCommerce stores and their owners can benefit greatly from a deeper understanding of their customers. From the ways in which customers interact with an online store to how they filter through the sales funnel, developing a clear roadmap of the shopping experience generates insights for optimization and online store improvements. Understanding the five stages of the consumer journey allows businesses to map out the behavior of their customers. Furthermore, it pinpoints areas to focus on and how the integration of new tools like online financing can drive sales at particular points of the consumer journey.

1. Awareness Stage

The awareness stage refers to the first step that consumers take to become aware of a particular brand and the products that they sell online. In this stage, the consumer has a problem that they wish to resolve in their lives by acquiring products that can remedy their pain points. This is what we call a navigational stage as consumers begin to search Google for answers to their problems. They may, for example, search ‘how to fix my television set’. Through the creation of targeted blogs and landing pages, you can provide content to answer this search intent. This brings consumer awareness to your brand and the ability to resolve their problems. 

2. Consideration Stage

Once consumers are aware of your brand and the products that you sell, they move into the consideration stage. In this stage, they show an active interest in your products and compare them to similar products sold by other eCommerce stores. For example, they may arrive at your blog on how to fix their television set and see promotional material advertising the new televisions that you sell. This promotional material can entice them to purchase a new television or electronics from your store as opposed to trying to fix their old television set. They will, at this stage, compare the televisions and electronics that you sell with those that other stores sell. They will be looking at the prices of your products, online reviews from other people who have purchased your products, FAQs, and delivery information to make their decision.

3. Purchase Stage

The purchase stage, or decision stage, is where the consumer makes the final call whether or not to buy products from your store. They may choose to buy, moving through to the next stage of the consumer journey or they may still look for added value to entice a purchase. For example, the integration of online financing can support the purchase stage. This added value offering provides consumers with cost-effective financing enabling them to purchase expensive products, such as a new television. If your competitors do not offer online financing, then you are likely to land the sale. 

4. Retention Stage 

Once customers have purchased from your store, they move into the retention stage. During the checkout process, you will have likely asked them for their email address or other contact information to facilitate the fulfillment of their order. They then become part of your email list and you can keep consumers interested through a customer retention strategy. You may, for example, ask for feedback, send discounts, or offer VIP programs to retain consumers and convert them to return customers. 

5. Advocacy Stage

Customers that are particularly satisfied with your products and service delivery move into the advocacy stage. These customers become brand advocates that share their positive experiences with other customers online as well as with their friends and family. They will actively leave positive reviews and join your brand community as they positively associate your brand with the values that you represent. 

Customers move through five stages of the consumer journey when shopping with eCommerce platforms; the awareness, consideration, purchase, retention, and advocacy stages. Assessing each consumer’s movement through these stages and integrating tools to facilitate a seamless consumer journey, such as partnering with a leading online financing company, will help you drive sales and generate revenue.

 

Want to learn more? Reach out to us here.

5 Tricks to Increasing Traffic Flow to Your Online Store

Posted on by chargeafterdev

In order to run a successful online store, you need to ensure that you first have enough traffic flow to your website. Without a consistent source of returning and new customers visiting your site, you will begin to lose out on the potential of converting shoppers. This is especially important when considering that only a fraction of those that browse your website will actually buy a product. In the modern age of digital marketing, increasing the reach of your website is a key objective to yielding profitable success. In this article, we discuss how your online store that integrates consumer financing from ChargeAfter can improve traffic flow and increase sales. 

1. Create SEO Content for Consumers

Content is a great way to attract new consumers and keep existing customers engaged with your brand. But, creating content is only half of the activity. You also need to ensure that the content that you deliver is optimized for Google. SEO refers to search engine optimization, a process whereby you make content crawlable and indexable by Google. In doing so, Google is able to deliver that content to users when they enter specific inputs into the search engine. With better SEO content, you are more likely to appear higher on the search engine results page (SERP). This is great for traffic flow as discoverability plays an imperative role in how consumers find your website. Great SEO content can come in the form of blog posts, optimized YouTube videos, optimized product images, and so much more. With SEO, the sky is the limit!

2. Spy on Your Competitor’s Marketing

Another great strategy for increasing traffic flow is to spy on your competitors to find out where their traffic is coming from. You could use a tool like SimilarWeb, for example, to see the various traffic sources for competitor websites. This data will prove invaluable as you use it to inform your marketing strategies for increasing traffic flow. For example, you may determine that most shoppers within your specific industry utilize their mobile devices to shop with the competition. Therefore, one can determine that a mobile-friendly website is critical to increasing traffic flow. 

3. Take Advantage of SEM

Where SEO refers to strategies to show up organically on Google, search engine marketing (SEM) refers to paid media that can instantly appear on the first page of the SERP. Search engine marketing is a great way to instantly increase your online visibility, drawing customers to your website for as long as your ads are running.

4. Focus Investment on Top Conversion Sources

After assessing your competition, you should run a quick analysis of your own online marketing efforts. The data that you pull from Google Analytics, Google Search Console, and your eCommerce platform will direct you to your most valuable conversion sources. Whether it be social media advertising or organic search, determining your top conversion source enables you to make changes to improve your most valuable marketing activities. 

5. Make Everything Mobile Friendly

We have already mentioned that some eCommerce platforms may require a mobile-friendly site to attract new traffic, but the same can be said for all eCommerce platforms. The mobile readiness of your website is a major Google ranking factor, contributing to your position in the SERP. Without one, you will fall behind your competition and your traffic flow will drop significantly. 

As you look to increase the traffic flow to your online store, consider our five tricks to achieving successful results. From SEO content to competitor monitoring, SEM, smarter investments, and optimizing for mobile, these are the top ways to attract more consumers.

 

Want to learn more? Reach out to us here.

5 Ways to Make Your eCommerce Store Stand Out!

Posted on by chargeafterdev

In the modern age of online shopping, standing out from the competition is critical to seeing results. But, it is more challenging than most realize. The biggest and best eCommerce stores have had years to develop every aspect of their marketing to ensure that they capitalize on massive audiences. That said, any eCommerce platform no matter how newly established or not can start improving its traffic by cutting through the clutter. In the following article, we discuss the five ways that you can make your eCommerce store stand out from the competition!

1. Introduce New Technology for Your Consumers

To win over customers, eCommerce stores need to offer new technology that solves their pain points. Integrations and eCommerce plugins not only give consumers a better online experience but that benefit businesses as they streamline processes and contribute to marketing efficiency. When it comes to new technologies, one of the most powerful modern financing tools is buy now pay later services. Buy now pay later (BNPL) services like those offered by ChargeAfter, enable an easy checkout for consumers that require on-demand financing when making a purchase. This feature saves consumers time and money, foregoing traditional interest-rate-based loans from financial service providers. 

2. Create a Personalized Shopping Experience

Personalized shopping experiences tailored to the modern consumer that prefers shopping with stores at the forefront of online selling. In order to create a personalized shopping experience that makes your store stand out, you need to consider strategies to leverage consumer-centric marketing. You could, for example, develop email campaigns tailored to specific customer segments. You could reward loyal customers with discounts and coupons for your store. At every level of the marketing funnel, you should consider ways to personalize your consumer’s experience to give them more reasons to shop with you.

3. Develop Exceptional Content

The best eCommerce stores are active on social media and develop great content for their audiences. From video content to long-form articles, infographics, Instagram Reels, and more, developing exceptional content is critical to standing out amongst the clutter of competition in the online sales industry. This content can be helpful, educational, inspiring, or motivational to encourage your consumers to buy into your unique brand narrative.

4. Invite Your Customers to Be Part of Your Community

Over and above delivering great content for your consumers, you should invite them to be a part of your brand story. A brand is only as strong as its community, and more fulfilled consumers are more likely to return to shop with you again. Inviting customers to be a part of your community can be as simple as asking them to sign up for your monthly newsletter or strategizing a loyalty program to encourage return customers. By putting your community at the center of your marketing activities, you can stand out from the competition and yield a greater return on investment as customer lifetime values increase. 

5. Support Customers Every Step of the Way

Great customer support is critical to eCommerce success as consumers want to feel heard when experiencing difficulties during their online shopping experiences. Whether it be through the integration of a chatbot on your website or providing informative context in the form of FAQs answering common questions, you should consider how every touchpoint can be leveraged to provide better customer support. 

There you have it, five ways to make your eCommerce store stand out! Be sure to introduce new technology, create personalized shopping experiences, develop exceptional content, create a consumer community, and support your customers to stay ahead of the competition!

 

Want to learn more? Reach out to us here.

How Consumer Financing Can Help You Improve Relationships With Your Customers

Posted on by chargeafterdev

If your brand is the soul of your eCommerce business then your customers are the heart. Their shopping gives your online business life as profit drives successful growth. Improving your customer relationships is of paramount importance to sustaining the life and longevity of your business. Having loyal customers will raise your average order volumes, making customer retention a cornerstone of an effective marketing strategy. In this article, we share how you can improve relationships with your customers by introducing innovations, namely consumer financing from ChargeAfter.

Consumer Financing in a Nutshell

Consumer financing is a modern marketing buzzword that typically refers to buy now pay later services. Designed by fintech companies, consumer financing solutions enable shoppers to receive on-demand financial aid during the shopping process. Consumer financing is an integration at the checkout page of a website that encourages customers to apply for loans. ChargeAfter’s market-leading consumer financing platform connects these consumers with lenders capable of fulfilling their orders.

Each order is tailored to the consumer. Personalization plays a critical role in the lending process, creating a beneficial personalized marketing process. Customers can receive comprehensive repayment plans with no additional interest, all without having to worry about credit checks. Consumer financing makes the shopping experience quicker and easier than ever, attracting customers and retaining customers as a result. 

Why Customers Value Consumer Financing

Customers value consumer financing as it supplies them with efficient access to personalized loans. Shoppers appreciate the easy shopping experience that websites with consumer financing functionalities provide them. They are also enticed by the attractive zero-interest policies that save them money in the long run. Consumer financing supports the customers in a variety of beneficial ways, appealing to their ever-evolving shopping behaviors. Customers value brands that introduce consumer financing as it showcases how they put their consumer’s needs at the center of their marketing models. For these reasons, shoppers are more likely to shop with online stores that provide consumer financing, increasing customer lifetime values in the process.

It Appeals to Younger Shoppers

Consumer financing improves customer relationships by appealing to younger shoppers. Consumer financing no credit check policies allow Millenial and Generation Z shoppers without credit cards or suffering from low credit scores to shop with their favorite brands. After their first purchase, they will likely return to shop with these online stores as they are simply unable to do so on other platforms. The ability to provide all types of shoppers with access to financing encourages these shoppers to become loyal customers until they can find something better elsewhere. From there, you can make strategic marketing decisions to keep these audience members engaged beyond offering consumer financing.

Additional Strategies to Improve Retention

Providing reliable and effective consumer financing is only the first step to driving return customers. There are an array of additional strategies to improve retention and leverage greater profit margins from higher customer lifetime values. Below, we discuss some of the most effective ways to improve customer retention.

  • Introduce email marketing that continues to reward loyal customers through the distribution of discounts and other valuable marketing materials
  • Improve your customer service workflow by installing chatbots on your social media pages and website that can answer customer queries at all times of the day
  • Develop a deeper understanding of your customers and what drives them to make a purchase by revamping your customer segmentation portfolio

Consumer financing and additional marketing strategies are available to help businesses generate greater profits. Primarily, these strategies can support your customer retention strategy and drive repeat business. This is one of the most efficient ways to improve relationships with your customers and create long-term business growth.

 

Want to learn more? Reach out to us here.

Top 4 Consumer Trends of 2022: How to Attract New Customers With Waterfall Consumer Financing

Posted on by chargeafterdev

eCommerce brands must know their consumers backward and forwards as this helps stores deliver the right messages to the right consumers at the right time. Furthermore, companies must be aware of changing consumer trends. With an in-depth understanding of modern consumers beyond designated segments, eCommerce brands can integrate strategies that entice shoppers in 2022. In this article, we explore the top 4 consumer trends of 2022. You can use this information to guide the rollout of new marketing tactics.

1. Finance Fanatics – Integrate Waterfall Consumer Financing

The modern consumer is becoming increasingly interested in finance, something that was previously consigned to finance administrators like accountants and investment brokers. In the age of digital currencies like Bitcoin and Etherium and the accessibility of investment portfolios, consumers are beginning to take a much more active approach to their finances. In response, eCommerce brands should provide their shoppers with the best financing options at checkout. Waterfall consumer financing is an example of a powerful checkout financing integration that gives consumers access to repayment options unavailable through traditional financing partners such as their financial service providers. ChargeAfter is a leading waterfall consumer financing partner that can deploy a seamless checkout plugin to provide your shoppers with access to trustworthy lenders. This benefits finance fanatics that wish to secure the best money management options when browsing eCommerce platforms, resulting in a likely increase in sales for your business. 

2. Sustainability Supporters – Promote Greener Business

Climate change continues to plague the planet, and shoppers demand businesses go greener in response. From a trend to an ultimatum, selecting sustainable strategies to combat climate change can greatly influence the buying decision. eCommerce brands must integrate environmentally-friendly tactics, whether it be biodegradable packaging or cleaner manufacturing processes, and then market these green features. Bear in mind that to avoid green-washing, businesses can subtly showcase their commitment to sustainability by actioning greener operations without the need for financial compensation. Take corporate social responsibility initiatives, for example. These types of initiatives aim to provide community-centric benefits over and above business operations, yielding little in the way of revenue generation but greatly increasing brand repertoire among sustainability supporters. 

3. First-Time Testers – Offer Trials and Testing Opportunities

Customers that fall within this trend are particularly interested in businesses that can showcase value before asking for a commitment to purchase. Rentals allow these consumers to test-drive products and or services, for example. Free trials are popular strategies to attract these consumers for businesses that sell software and return policies are popular among electronics stores. In a nutshell, providing first-time testers with ways of minimizing buying risk will greatly appeal to an audience that takes advantage of the “if it ain’t broke, don’t fix it” mentality. 

4. Purpose-Driven Personas – Add Narrative Value

The purpose-driven persona is guided through the buying process by powerful branded stories and content that offers narrative value. These shoppers are less interested in the products or services themselves and more enticed by how a brand can spotlight its purpose. For example, a brand that sells fast-moving consumer goods should integrate marketing activities that speak to the company’s commitment to their cause or displays their vision. From blogs to videos and podcasts to guest appearances on web shows, brand representatives can offer these consumers insight into the brand’s purpose and sell the personality of the brand before the products themselves. 

eCommerce brands can attract consumers within these 2022 consumer trends by integrating waterfall consumer financing, developing more environmentally-sustainable strategies, offering better testing opportunities with products and services, as well as clearly defining and displaying their purpose beyond making a profit. Doing so will broaden your consumer base and increase your sales as you attract new shoppers. 

 

Want to learn more? Reach out to us here.