White-label BNPL: What is it?


A consumer financing option called BNPL (Buy Now, Pay Later) allows customers to buy goods or services and spread out their payments over time according to a pre-set payment plan. BNPL services are mostly offered by lending and financing platforms at the point of sale.

When a product or service is created by one company and branded under the name of another, this is known as a white label. BNPL white label service is offered by the financing platform of ChargeAfter.


Benefits of BNPL White Label

The most effective POS lending platforms are made available to customers by merchants with a white labeled multi-lender, BNPL  platform. Merchants can boost their sales and build consumer trust by using ChargeAfter’s white label product  —  as well as get the best and most modern financing software solution for their stores, both online and off.  Additionally, ChargeAfter’s multi-lender network and consumer financing platform is available for banks, acquirers, and other financial institution to implement white label services and provide BNPL consumer financing to their merchants.


Customizable White Label Services

ChargeAfter’s turnkey, BNPL white label platform is customizable for banks, acquirers, financial institutions and merchants, meaning that they can brand and offer our BNPL consumer financing platform as their own.

The platform is made up of many parts that may be adjusted without requiring the development of a new solution. Want to learn more? Schedule a demo or reach out to us here.


Want to learn more? Reach out to us here.

Why banks should adopt “Buy Now Pay Later” (BNPL)


Buy Now Pay Later (BNPL) has emerged as one of the most popular trends in open banking, digital lending, and retail, with an expected projected value of $3.98 trillion by 2030. Big businesses are making money by allowing customers to make fast purchases without having to deal with the discomfort of paying for them right away. With such a profitable market and enormous potential for future expansion, banks must follow in the footsteps of the BNPL sector to avoid being left behind. Buy now, pay later, also known as shop now pay later services, is quickly replacing the conventional technique of getting bank credit, a personal loan, or a debit card to buy high-value goods or services.

Buy-now-pay-later (BNPL) is currently the fastest-growing online payment option in many economies as a result of the convergence of digitization, past years’ pandemic accelerated transition to online purchasing, and the growth of younger, active consumers. Customers appreciate having the option to make an immediate purchase and spread out their payment over multiple installments with no fees or interest if made on time. Additionally, BNPL is attractive to retailers as a technique for boosting sales and converting more customers.

Banks are getting ready to adopt buy now, pay later (BNPL), potentially in a significant way. More than 40% of consumers prefer to use BNPL choices from their banks rather than those offered by other businesses, but there is a need for urgency. Banks, meanwhile, have gotten into the game quite late, which makes it hard for those financial institutions to dominate the BNPL market and be better than already successful companies.

BNPL Popularity is Still Increasing


BNPL first grew in size in Australia and New Zealand before fast escalating in Europe, where the key brand leaders have emerged. In less than a year, the market in the UK increased to five million users. The US took longer to adopt BNPL, it is currently forecast that growth will meet or exceed that of some regions of Europe, with a predicted compound annual growth rate (CAGR) of 20.7 percent from 2021 to 2028.

These days, more people are using Buy Now Pay Later. Since 2019, the use of BNPL and POS financing has increased thrice in the US. Even though younger people tend to use consumer financing, in previous years all age groups have used it. There have been some misconceptions that BNPL financing is more popular with consumers who have lower income levels; however, recent figures indicate that popularity is rather evenly distributed across all income level categories. The BNPL option is more appealing to people with lower credit scores.



The Risks of Unregulated BNPL Services


Many European nations already have laws prohibiting credit or retail websites. Due to the clients’ massive debts to several BNPL financing platforms and the fact that the majority of them were not subject to any rules, the Consumer Financial Protection Bureau launched an inquiry in the US last December.

The BNPL model also causes the regulators to have a lot of concerns. When consumers used BNPL for their payment plan, we can see that in the cases of consumer financing for merchants and merchant financing for customers, 25% of the revenue for financing platforms came from missed payments. Another major issue is the lack of customer credit transparency. According to statistics, 10% of bank clients who used BNPL were already behind on their payments.

Banks Should Be More Active on the Market


Due to the fact that the majority of BNPL businesses that offer consumer financing to retailers are not facing federal banking requirements. It is obvious that those unregulated finance platforms, which issue consumers with an increasing number of debts, will expose them to risks over time.

Unregulated BNPL enterprises are already a problem and are facing opposition in several countries, like Australia and UK, because they provide customers with a variety of point of sale financing alternatives that, in most cases, leave them with enormous debts they may not be able to repay.

As it will be profitable for them to gain more clients and give them the opportunity to become industry leaders in BNPL services, this is the part where the banks should play a role. It will also be crucial for future customers, as it will help them avoid the risks of massive debt from unregulated consumer financing platforms.

How are the banks better? Because banks are regulated, both consumers and retailers can feel secure when breaking purchases into payment agreements.

Banks will need to decide whether or how they want to enter this industry as BNPL continues to grow. If they will not participate on time and delay their actions, they may be left without a huge number of customers with various credit demands.

How Can Banks Dominate


When merchants realize there are better and more secure choices available, they will switch to banks. Banks have the ability to plan for the future and play the long game. They can also modify consumer financing for small businesses to increase their clientele from numerous companies. Smaller merchants will be pleased to collaborate with financial institutions as well since this will help them avoid being burdened by bad BNPL debt.

Although fintech is currently more popular in the market, there are some steps with which the banks can overtake them. Due to the fact that traditional lenders can provide significantly better interest rates to both businesses and consumers, other Buy Now Pay Later services will also drop their interest rates.

Point of sale financing can also be available to BNPL banks. Numerous banks in Latin American nations have adopted BNPL at the point of sale using credit cards. Because it is so comfortable and simple to use, POS financing draws clients. Customers may easily spread out their payments over time. In pricey areas like healthcare or maintenance, it is quite possible for banks in the US and Europe to employ the same POS financing approach.

There are numerous examples of banks aiming to dominate the BNPL industry. For instance, we witnessed how The Commonwealth Bank of Australia (CBA) developed a new product called StepPay that has lower merchant charges and is a significant competitor on the BNPL market. Others are attempting to invest in infrastructure to create better apps or services and provide a better customer experience.

Fast innovation is more important than ever for legacy banking organizations to stay up with the quickly evolving digital market. These companies require clever, economical solutions. One strategy is implementing Bank BNPL White label products through partnerships with third parties. By implementing application programming interfaces, banks may react fast to new issues like Buy Now Pay Later. Products under the BNPL white label can change the market quickly and increase the number of customers for the BNPL banks.

Offering a retroactive plan that needs credit card ownership is not the only strategy that banking providers should employ if they want to enter the BNPL market with the greatest potential. As an alternative, they ought to provide a variety of financing solutions, and these, ought to be publicly accessible at the moment of sale.

The seamlessness of having Buy Now Pay Later available right away at the time of purchase, whether online or in-store, is eliminated by the retroactive model. Younger customers’ resistance to credit is also significantly influenced by the revolving nature and numerous hidden costs associated with credit cards. They, therefore, turn to pure plays for BNPL solutions as a result. BNPL is already available at the point of sale from some local banks in addition to card transactions.

BNPL Banks’ time to respond to this action is limited. They also have the resources, financial stability, and customer confidence to match these services. If they want to keep the loyalty of their younger clients, they cannot let this chance slip by. Even though it won’t be simple, it will be great for the banks themselves to be a part of one of the biggest and most well-liked financing solutions, and it will also make consumers safer to know that their debts are regulated and cannot harm their future finances. In the end, we can say with certainty that banks have a great future in the BNPL and consumer financing, if they understand how different market segments operate and learn how to appeal to the increasing groups, they may increase their market share in BNPL.


About ChargeAfter


ChargeAfter is a leading multi-lender platform for Buy Now pay later (BNPL) Consumer Financing. It connects businesses with the most reliable lenders, enabling them to offer customers the greatest financing solutions. With the best system of Waterfall Financing, ChargeAfter guarantees BNPL lending to every shopper, by matching the most relevant lender to every client. Using the unique consumer financing technology, ChargeAfter provides all parties, merchants, lenders, and consumers, with the best shopping experience. Phoenix, MUFG, VISA, Bradesco, BBVA, Synchrony, PICO Partners, CITI, Propel Venture Partners, Plug and Play, and other companies worldwide are among the investors of ChargeAfter.


Want to learn more? Reach out to us here.

5 Tricks to Increasing Traffic Flow to Your Online Store

In order to run a successful online store, you need to ensure that you first have enough traffic flow to your website. Without a consistent source of returning and new customers visiting your site, you will begin to lose out on the potential of converting shoppers. This is especially important when considering that only a fraction of those that browse your website will actually buy a product. In the modern age of digital marketing, increasing the reach of your website is a key objective to yielding profitable success. In this article, we discuss how your online store that integrates consumer financing from ChargeAfter can improve traffic flow and increase sales. 

1. Create SEO Content for Consumers

Content is a great way to attract new consumers and keep existing customers engaged with your brand. But, creating content is only half of the activity. You also need to ensure that the content that you deliver is optimized for Google. SEO refers to search engine optimization, a process whereby you make content crawlable and indexable by Google. In doing so, Google is able to deliver that content to users when they enter specific inputs into the search engine. With better SEO content, you are more likely to appear higher on the search engine results page (SERP). This is great for traffic flow as discoverability plays an imperative role in how consumers find your website. Great SEO content can come in the form of blog posts, optimized YouTube videos, optimized product images, and so much more. With SEO, the sky is the limit!

2. Spy on Your Competitor’s Marketing

Another great strategy for increasing traffic flow is to spy on your competitors to find out where their traffic is coming from. You could use a tool like SimilarWeb, for example, to see the various traffic sources for competitor websites. This data will prove invaluable as you use it to inform your marketing strategies for increasing traffic flow. For example, you may determine that most shoppers within your specific industry utilize their mobile devices to shop with the competition. Therefore, one can determine that a mobile-friendly website is critical to increasing traffic flow. 

3. Take Advantage of SEM

Where SEO refers to strategies to show up organically on Google, search engine marketing (SEM) refers to paid media that can instantly appear on the first page of the SERP. Search engine marketing is a great way to instantly increase your online visibility, drawing customers to your website for as long as your ads are running.

4. Focus Investment on Top Conversion Sources

After assessing your competition, you should run a quick analysis of your own online marketing efforts. The data that you pull from Google Analytics, Google Search Console, and your eCommerce platform will direct you to your most valuable conversion sources. Whether it be social media advertising or organic search, determining your top conversion source enables you to make changes to improve your most valuable marketing activities. 

5. Make Everything Mobile Friendly

We have already mentioned that some eCommerce platforms may require a mobile-friendly site to attract new traffic, but the same can be said for all eCommerce platforms. The mobile readiness of your website is a major Google ranking factor, contributing to your position in the SERP. Without one, you will fall behind your competition and your traffic flow will drop significantly. 

As you look to increase the traffic flow to your online store, consider our five tricks to achieving successful results. From SEO content to competitor monitoring, SEM, smarter investments, and optimizing for mobile, these are the top ways to attract more consumers.


Want to learn more? Reach out to us here.

5 Ways to Make Your eCommerce Store Stand Out!

In the modern age of online shopping, standing out from the competition is critical to seeing results. But, it is more challenging than most realize. The biggest and best eCommerce stores have had years to develop every aspect of their marketing to ensure that they capitalize on massive audiences. That said, any eCommerce platform no matter how newly established or not can start improving its traffic by cutting through the clutter. In the following article, we discuss the five ways that you can make your eCommerce store stand out from the competition!

1. Introduce New Technology for Your Consumers

To win over customers, eCommerce stores need to offer new technology that solves their pain points. Integrations and eCommerce plugins not only give consumers a better online experience but that benefit businesses as they streamline processes and contribute to marketing efficiency. When it comes to new technologies, one of the most powerful modern financing tools is buy now pay later services. Buy now pay later (BNPL) services like those offered by ChargeAfter, enable an easy checkout for consumers that require on-demand financing when making a purchase. This feature saves consumers time and money, foregoing traditional interest-rate-based loans from financial service providers. 

2. Create a Personalized Shopping Experience

Personalized shopping experiences tailored to the modern consumer that prefers shopping with stores at the forefront of online selling. In order to create a personalized shopping experience that makes your store stand out, you need to consider strategies to leverage consumer-centric marketing. You could, for example, develop email campaigns tailored to specific customer segments. You could reward loyal customers with discounts and coupons for your store. At every level of the marketing funnel, you should consider ways to personalize your consumer’s experience to give them more reasons to shop with you.

3. Develop Exceptional Content

The best eCommerce stores are active on social media and develop great content for their audiences. From video content to long-form articles, infographics, Instagram Reels, and more, developing exceptional content is critical to standing out amongst the clutter of competition in the online sales industry. This content can be helpful, educational, inspiring, or motivational to encourage your consumers to buy into your unique brand narrative.

4. Invite Your Customers to Be Part of Your Community

Over and above delivering great content for your consumers, you should invite them to be a part of your brand story. A brand is only as strong as its community, and more fulfilled consumers are more likely to return to shop with you again. Inviting customers to be a part of your community can be as simple as asking them to sign up for your monthly newsletter or strategizing a loyalty program to encourage return customers. By putting your community at the center of your marketing activities, you can stand out from the competition and yield a greater return on investment as customer lifetime values increase. 

5. Support Customers Every Step of the Way

Great customer support is critical to eCommerce success as consumers want to feel heard when experiencing difficulties during their online shopping experiences. Whether it be through the integration of a chatbot on your website or providing informative context in the form of FAQs answering common questions, you should consider how every touchpoint can be leveraged to provide better customer support. 

There you have it, five ways to make your eCommerce store stand out! Be sure to introduce new technology, create personalized shopping experiences, develop exceptional content, create a consumer community, and support your customers to stay ahead of the competition!


Want to learn more? Reach out to us here.

5 Modern Marketing Strategies for eCommerce Success With Consumer Financing in 2022

Grow your eCommerce business and enjoy a profitable business year by adopting the latest marketing strategies for online stores. Evolving strategies to incorporate modern marketing strategies can set your store apart. Furthermore, the integration of consumer financing to support modern marketing will yield successful results. In this article, we outline five modern marketing strategies for eCommerce success that you can use to guide your activities. Backed with consumer financing, these tips should help you convert more customers this calendar year. 

1. Geotargeting

eCommerce is incredibly competitive as anyone can create an online store. Platforms like Shopify have made the store set up incredibly easy, and SEO allows businesses to reach audiences around the world. But, when it comes to securing more business, one should consider the geotargeting strategies this year. Geotargeting involves developing marketing material and localized SEO that attracts specific buyers from specific locations. This goes against the more traditional approach to SEO by driving numbers to one’s website. Instead, you want to drive a select few valuable users to your website for greater conversion rates. Instead of opting for broad marketing, this process involves creating niche segments based on location to yield profitable traffic to your website. 

2. Omnichannel Marketing

Omnichannel marketing refers to the cohesive marketing approach via multiple sales channels to deliver a clear, concise, and consistent brand message to consumers. This approach involves supporting consumers at every step of the sales funnel, from advertising online stores to ensuring seamless delivery and securing consumer buy-in with great packaging and continued communications. Omnichannel marketing ensures that businesses stay front of mind with consumers, encouraging and promoting customer retention as a result. 

3. Live Video

Video content remains the most popular among consumers as it is immersive, engaging, and informative. This year, you can take your video marketing efforts to the next level by integrating live video content into your social calendar. Live video content personalizes your brand and gives consumers a reason to buy into your eCommerce platform. By providing a face behind your brand, you can develop closer connections with your community and increase customer lifetime values. Live video content can come in the forms of social media live videos, webinars, training sessions, and streams to leverage the array of consumers accessing video content via various platforms and channels. 

4. Voice Search

Voice search is an incredibly powerful channel to take advantage of this year as more and more people are shopping via the functionality. By optimizing your eCommerce store for voice search and investigating advertising avenues through the functionality, you can target a new customer segment to drive more sales. Leveraging voice search is a viable and reliable strategy for eCommerce success this year and beyond.

5. Consumer Financing

Consumer financing works hand in hand with the strategies mentioned above as it supports the sales funnel, particularly during the checkout stage. ChargeAfter is a leading consumer financing partner that provides seamless integration for eCommerce stores. The solution invites consumers to take advantage of on-demand financing at the push of a button. This gives them access to financing necessary to make a purchase, encouraging them to filter through the final step in the sales funnel. The addition of consumer financing can benefit one’s business by increasing conversion rates and driving the sale of larger orders. 

As businesses continue to compete this year, it is time to integrate new marketing strategies that can set your eCommerce store apart. From geotargeting to omnichannel marketing, providing video content, optimizing for voice search, and integrating consumer financing, we ensure profitable success through the implementation of these five modern marketing strategies.


Want to learn more? Reach out to us here.

The 4 Best eCommerce Platforms You Can Integrate With BNPL

Choosing a brand name, defining your customer segments, and conducting market research are some of the first steps to introducing your new eCommerce store. But, before you launch you should consider which eCommerce platform is right for your business. Each service provider offers unique benefits that enable businesses to craft attractive online presences. And, no eCommerce platform is created equally. So, choosing the right platform from the start is pivotal. In most cases, we recommend eCommerce platforms that support the integration of BNPL services. This allows your business to capitalize on the massive revenue potential of this payment option, helping you beat the competition. In this guide, we explore the 4 best eCommerce platforms you can integrate with BNPL services to increase conversions and build brand loyalty.

1. Shopify

Shopify is one of the most reliable and strategically strong eCommerce platforms on the market. The platform features a myriad of sales channels, plugins, and additional benefits that are geared to driving profitable business growth. The platform enables eCommerce directly through your website and has full integration with social media channels to leverage Millenial and Generation Z consumer interest. ChargeAfter’s BNPL services can be integrated with Shopify to ensure that businesses drive sales. This consumer financing feature enables seamless payment for consumers, facilitating a faster time to sell and improving customer loyalty. Furthermore, analytical reports from ChargeAfter and Shopify can help marketing teams make stronger strategic decisions. 

2. Bigcommerce

Bigcommerce is an incredibly powerful eCommerce platform designed with big businesses in mind. The platform is fully hosted and provides extensive business management options for teams to facilitate seamless workflow navigation. The platform has multiple payment options already integrated, and it is extremely simple to integrate ChargeAfter’s BNPL services over and above these. Doing so will bridge the gap between your business and a vast majority of consumers that prefer to shop with online stores that offer multiple, efficient payment options.

3. WooCommerce

WooCommerce is an easy-to-integrate eCommerce platform that appeals to businesses using WordPress to host and manage their websites. The WooCommerce plugin is fast, efficient, and enables superior facilitation of eCommerce innovations and analytical reporting. Thousands of WooCommerce plugins let marketing teams optimize their back-end systems, streamlining workflow and reducing time allocation to mundane or repetitive tasks. As a highly customizable platform, WooCommerce is perfect for the ever-evolving nature of eCommerce. Simple integration with ChargeAfter’s consumer financing features allows businesses to take advantage of online financing benefits and increase monthly order values and volumes. 

4. Adobe Commerce (Formerly Magento)

Formerly known as Magento, Adobe Commerce is a non-hosted eCommerce platform that offers incredible flexibility for businesses large and small. The platform offers free options to get started, ensuring that new businesses are able to quickly integrate and consider the benefits of utilizing Adobe Commerce. The platform offers incredible customization and the ability to integrate additional plugins for greater workflow and innovative eCommerce solutions. Companies can install ChargeAfter’s waterfall consumer financing services into their Adobe Commerce platform to leverage the many benefits of BNPL. Doing so can greatly improve monthly sales and give your eCommerce platform an advantage over competitors. 

As you prepare to launch your businesses on the best eCommerce platform you can integrate with BNPL, we highly recommend searching for the most reputable consumer financing service providers. With ChargeAfter, you can leverage the incredible benefits of buy now pay later solutions in the most efficient and effective way possible. Partnering with ChargeAfter enables you to drive sales and increase revenue no matter the eCommerce platform that you choose to launch with.


Want to learn more? Reach out to us here.

How Does Buy Now Pay Later (BNPL) Increase Website Conversions?

Increasing website traffic with lead generation and pay-per-click (PPC) advertising is only one facet of the strategy to increase website conversions. Consumers arriving at online stores will often leave without purchasing or even signing up for a newsletter. Many eCommerce businesses lose out on these new leads, and their conversion rates suffer. For this reason, the inclusion of strategies to encourage purchases remain pivotal to eCommerce success. Buy now, pay later (BNPL) services are becoming popular additions to marketing strategies as they help businesses close more deals. In this article, we explore how BNPL increases website conversions and how you can integrate the service into your online offering.

Younger Shoppers are Taking Advantage of BNPL

As more Millenials and Generation Z consumers choose to forego traditional financial advice from their parents in favor of seamless and efficient eCommerce solutions of the modern marketing age, a major advantage of BNPL lies in its ability to support shoppers without credit cards. Issues surrounding credit cards continue to plague the modern consumer, and BNPL services are a solution that eliminates the need for younger consumers to have access to credit card facilities. This is particularly beneficial as older consumers continue to battle the pressures of owning one or multiple credit cards for ease of use while others cite dissatisfaction with concerns around credit approval. The younger generations want to avoid these entirely, and BNPL enables them to shop without credit cards as no credit checks are necessary for shoppers to receive comprehensive loans.

BNPL is a New Consumer Expectation

BNPL services are becoming a consumer expectation rather than a unique selling point for eCommerce stores around the world. In fact, resources suggest that over 70% of consumers are more likely to purchase from websites that include easier payment options such as BNPL services. These incredibly high statistics indicate that BNPL is quickly becoming a consumer expectation, and more shoppers are likely to shun organizations that do not model their checkout strategy after successful BNPL systems.

Mobile POS Systems Make for Easier Transactions

A large part of BNPL’s success is a result of how the service improves mobile point of sale (POS) systems. During the pandemic and amid a post-pandemic environment, eCommerce businesses have seen an increasing number of shoppers purchasing from their stores using mobile devices from the comfort of their own homes. BNPL solutions can be integrated at every level of the checkout experience and are versatile in their integration across platforms. Optimized for mobile, eCommerce stores can capitalize on the rise in mobile shoppers

Fintech Services Improve Efficiency and Affordability

ChargeAfter, a leading Fintech BNPL company, offers services that improve shopping efficiency and affordability for consumers. These two factors play a key role in increasing website conversions as the modern shopper is attracted by seamless user experiences and affordable service delivery. BNPL services at checkout help fast-track the time to sale as well as mitigate the need for consumers to turn to their financial service providers for any consumer support. The ability to receive comprehensive loans on the fly is extremely appealing to shoppers that utilize BNPL services on eCommerce websites as it saves them time and money. With ChargeAfter, shoppers can receive repayment options that include zero-interest installments. This is an attractive offering as very few third-party financing organizations or traditional banks can compete with this type of integration. 

There is a growing need to adopt new integrations on an eCommerce checkout page as competition stifles many businesses’ conversion rates. With BNPL services, eCommerce stores can leverage the expectations of modern consumers, attract younger shoppers, improve mobile POS technologies, and improve the efficiency and affordability of a purchase. All of these benefits can ensure that eCommerce stores remain competitive by increasing their website conversions.


Want to learn more? Reach out to us here.

How to Drive More Traffic to Your Website and Make Sales With Buy Now Pay Later at Checkout

Advertising, competitions, and influencers drive traffic to websites. These are three marketing tools that eCommerce businesses must implement to support their traffic flow and grow their consumer base. Beyond utilizing these channels to drive web traffic, you can increase the likelihood of converting new consumers to regular shoppers with buy now pay later from ChargeAfter at checkout. This integration gives your customers access to ChargeAfter’s reputable lenders who offer zero-interest financing. The benefits of ChargeAfter’s buy now pay later platform drive greater sales as consumers turn to the powerful integration for their shopping needs. 

Below, we discuss three ways you can drive more traffic to your website that encourages sales with buy now pay later from ChargeAfter. 

Set Up Social Media Ad Campaigns

The most common digital marketing ad avenues are Facebook, Instagram, and Google. Pinterest, LinkedIn, and even Reddit offer advertising, but the three listed above represent the most prominent, cost-effective, and reliable advertising channels. Online stores that do not make use of Facebook, Instagram, and Google’s ad platforms are missing massive audiences to competitors that run social media ad campaigns. eCommerce marketing teams must allocate budget and resources to social media advertising to remain relevant and attract new traffic to the website. 

Let’s take a look at how to ensure these ad campaigns drive more traffic to your website.

Meta: Facebook & Instagram Ads

Meta has developed an effective ad campaign management tool in ads manager that allows online stores and other businesses to run Facebook and Instagram ads. The platform is relatively easy to navigate and empowers businesses to run ads across Meta’s two primary social media platforms simultaneously. With Facebook and Instagram ads, you can drive traffic to your website by utilizing the various campaign objectives Meta provides. When running these ads, the algorithm sends your ads to consumers most likely to take your desired action. This is a fairly simplified approach to advertising with Meta, and you can follow this resource for a more detailed guide on how to run successful Facebook and Instagram ads to drive traffic to your website. 

Google Ads

Google empowers online businesses to run search-based and web ads to drive traffic to their websites. Using Google Ads, eCommerce marketing teams can attract new traffic to their websites through keyword-optimized campaigns and display advertising on other relevant websites and landing pages. Google Ads offers immediate results, and businesses benefit from its affordable cost-per-click system. According to Insider Intelligence, consumers convert within five days of searching for a product. Therefore, Google Ads are essential for generating short-term profit. You can use this resource for a greater grasp of Google Ads and how to run a successful campaign.

Introduce Competitions & Giveaways

If you market a prize big enough, consumers will share your competition with their friends. Competitions remain a staple marketing tool for generating new traffic as, beyond the prize itself, they are completely free. Competitions and giveaways also fall within the realm of user-generated content as consumers encourage their friends and family to support eCommerce businesses through their own social channels. Competitions typically involve liking posts, following pages, and sharing the content with friends. You can improve your campaign results by encouraging consumers to visit your website and sign up for a newsletter to enter your competition. This has the added benefit of building your email database. 

Work With Influencers

Influencers encourage their fans to support their favorite brands, and eCommerce businesses should work with influencers to drive more traffic to their websites. The best influencer strategies involve referral discounts for consumers that utilize coupon codes when shopping with online stores. For example, you may collaborate with an influencer that posts about your products and encourages their audience to use a specific code during checkout to receive a discount on their order. Influencers will take a commission of those sales, which is not particularly costly and small in comparison with the return on investment of new traffic to one’s website.

Drive more traffic and beat the competition with social media ad campaigns, competitions and giveaways, and partnerships with powerful influencers.