Empowering Consumers: A Review of Point-of-Sale POS Financing Products for Retailers

In the dynamic world of retail, Point-of-Sale (POS) financing, a type of embedded lending, is proving to be a game-changer. Its rapid growth mirrors shifting consumer needs and reflects the changing landscape of the retail industry. According to Future Market Insights (FMI), the embedded lending market, including POS financing, will exceed $32.5 billion by 2023 due to the rapid adoption rate of fintech solutions.

Traditional credit card usage is significantly slowing as younger consumers seek more flexible and accessible alternatives. Unlike the conventional one-size-fits-all approach of credit cards, POS financing platforms offer tailored solutions that cater to the unique needs of different customer segments. The result? A shift towards more versatile financing methods, particularly among younger and underserved shoppers.

Embedded finance solutions come in various forms, each with its unique benefits. From revolving lines of credit that offer a set borrowing limit that businesses can repeatedly tap into to the allure of 0% APR programs that promise zero interest for an introductory period, these POS financing options are as diverse as they are flexible.

Furthermore, Buy Now Pay Later (BNPL) programs have emerged as a popular short-term installment solution. Offering an easy-to-understand structure, BNPL allows consumers to purchase goods immediately and pay for them over time, making the entire process hassle-free. Similarly, the lease-to-own concept has found favor, particularly for subprime borrowers seeking to purchase high-priced items such as appliances, furniture, and electronics.

Types of Retailers Using POS Financing

Retailers in many verticals are adopting POS financing and making it a strategic priority given its flexibility and conveniences. As inflation continues to impact customers, demand for POS financing is rising. According to ChargeAfter data, demand for point-of-sale financing increased by 55% in the first quarter of 2023, compared to the same period in 2022. Retailers benefit from offering a robust POS financing experience that meets the needs of all of their customers, especially those selling big-ticket goods or services that are purchased infrequently. In 2023 retailers that are prioritizing upgrading their POS financing offers include:

E-commerce Stores

Online retailers often use POS financing as it can easily be integrated into their checkout process. This allows consumers to choose a financing option at the point of purchase. However, it’s important for many retailers to offer an omnichannel financing experience. 

Electronics Stores

Given the high price of many electronic items such as televisions, laptops, and smartphones, electronics retailers often offer POS financing to make these purchases more affordable for consumers. Customers need to be able to access financing both in-store and online, depending on how they prefer to shop. Additionally, as many electronic retailers serve businesses, they also need to consider B2B financing in their POS offer.

Furniture Stores

Similar to electronics retailers, furniture stores often sell high-ticket items that can be out of reach to many. POS financing can help increase sales and average order value by making these items more accessible to consumers. Retailers need to consider offering an omnichannel financing experience including pre-approval online before visiting a store. They also benefit from offering financing options that cover a range of customers according to different credit scores. 

Home Improvement Stores

Stores that sell appliances or home improvement goods like hardware and construction materials often use POS financing. These items can range in price and financing allows consumers to make these necessary purchases more manageable.

Healthcare Providers

Healthcare and beauty business provide elective surgeries and other costly procedures. They make their treatments accessible to more people when they offer POS financing. By offering POS financing, healthcare providers democratize services that were previously out of reach to many. 

Automotive Dealerships

Dealerships often use POS financing when selling and repairing cars. They may offer financing options, from traditional auto loans to lease-to-own options.

Jewelry Stores

Given the high price of jewelry, these retailers often offer POS financing to make purchases more feasible for consumers.

Types of POS Financing Products

By offering different types of financing products at the point of sale, retailers  meet the needs of more customers.

Revolving Credit Line

A revolving line of credit is a flexible loan arrangement between a financial institution and a customer that establishes a maximum loan balance that the lender permits the borrower. It allows the borrower to use funds up to a set limit and repay them, potentially over and over again. Unlike a traditional loan, where the borrower receives a lump sum upfront and starts paying it back in installments, a revolving line of credit lets the borrower withdraw funds up to the set limit as needed. Interest is charged only on the borrowed amount, not the entire credit limit. Once the borrower repays any portion of the borrowed amount, that portion becomes available again for future use. This “revolving” structure gives the borrower the flexibility to manage their borrowing and repayment schedules within the agreed terms. A typical example of a revolving line of credit is a credit card, where the cardholder can spend up to a specific limit, repay the balance, and then spend again.

Long-Term Installment Loans

Long-term installment loans are loans that borrowers repay over a set number of scheduled payments or installments over an extended period. Depending on the loan agreement, this period can range from several months to several years. Long-term installment loans can be secured or unsecured. Secured loans require collateral, such as a house or a car, and typically have lower interest rates because the lender can seize the collateral if the borrower defaults. Unsecured loans, which are provided at the point of sale, do not require collateral but usually have higher interest rates to compensate for the increased risk to the lender.

The terms of long-term installment loans, including the loan amount, interest rate, and repayment schedule, are typically determined at the outset and spelled out in the loan agreement. Each installment payment reduces the principal amount owed and covers the interest on the debt, making these loans easier to budget for than revolving credit lines, where the minimum payment can vary. Long-term installment loans are often used for major purchases or investments, such as buying a house (mortgage), buying a car (auto loan), or funding higher education (student loan). They provide borrowers with the means to afford big-ticket items and significant expenses they couldn’t cover upfront, spreading the cost over an extended period.

0% APR

0% Annual Percentage Rate (APR) refers to a promotional interest rate offered by lenders where no interest is charged on the principal amount for a specified period. This period can range from a few months to a few years, depending on the terms set by the lender. Often seen in credit cards or auto financing, this offer allows borrowers to finance purchases or transfer balances from high-interest accounts without accruing additional interest during the promotional period.

It’s important to note, however, that once the promotional period ends, any remaining balance starts to accrue interest at the regular rate as defined in the terms of the agreement. Moreover, 0% APR offers usually require the borrower to have good to excellent credit, and the terms may stipulate that if a payment is missed or late, the promotional rate ends prematurely, and a higher interest rate applies. It’s, therefore, crucial to understand the terms and conditions attached to a 0% APR offer before proceeding.

Buy Now Pay Later (BNPL)

BNPL, or Buy Now, Pay Later, is a type of short-term installment financing that allows consumers to purchase goods or services immediately and pay for them over time. Typically, payments are made in fixed installments over a set period, such as weeks or months. One of the main attractions of BNPL for consumers is that, in many cases, these payment plans do not incur high interest or fees, provided payments are made on time. Some BNPL services offer 0% interest financing if the balance is paid within a specified promotional period. This can make BNPL more affordable than traditional credit cards for some consumers, particularly for more expensive purchases.

Consumers need to understand the terms of their BNPL agreement. Late fees may apply if payments are not made on time, and interest may be charged on the remaining balance. In some cases, if the balance is not paid off by the end of the promotional period, interest may be charged retroactively from the purchase date.

BNPL has seen a surge in popularity in recent years, particularly among younger consumers, and is now offered by a wide range of online and physical retailers. Typically BNPL is used for small-ticket items with a value of between $50 and $1000 (Consumer Financial Protection Bureau). Based on five surveyed lenders from 2019 to 2021, BNPL loans grew by 970%, from 16.8 to 180 million. The dollar volume grew by 109%, from $2 billion to $24.2 billion.(Consumer Financial Protection Bureau). 

Lease To Own

“Lease to own”, also known as “rent to own”, is a type of agreement that allows a customer to lease a product with the option to purchase it at the end of the lease term. This financing option is typically used for expensive furniture, appliances, vehicles, and electronics for subprime customers. The customer makes regular payments over a specified period in a lease-to-own agreement. These payments contribute toward the total purchase price of the product. At the end of the lease term, the customer can buy the item for either a small residual amount or the sum of the remaining unpaid purchase price.

The advantage of a lease-to-own agreement for customers is that it allows them to use and enjoy an item immediately without paying the total purchase price upfront. It can benefit those who cannot afford high-cost items or do not qualify for traditional financing. However, it’s worth noting that the total cost paid over the lease term can be higher than the item’s original price due to the inclusion of interest and fees. Therefore, customers should carefully review the terms of a lease-to-own agreement before proceeding.

B2B Financing

B2B POS Financing (point-of-sale financing), is allows businesses to finance purchases at the point of sale, the same way consumers do. This type of financing is often used for purchases of larger quantities of goods or services since businesses typically purchase in bulk to meet operational needs, inventory requirements, or to fulfill contracts with their own customers.  Most merchants provide their own b2b financing, usually with offers with 30, 60, or 90-day payback.  These terms are not favorable for many businesses, especially SMBs, and new providers are coming into the market offering business loans with expanded terms. These new POS financing options offer immediate approval (or denial) of credit at the point of sale, making the purchasing process quicker and smoother and resulting in higher approval rates. The buyer can repay the amount over time per the terms of the financing agreement, which can be up to 12 months, giving businesses greater flexibility. B2B POS financing can benefit both the buyer and the seller. For the buyer, it provides immediate access to needed goods or services without a significant upfront investment. For the seller, it can facilitate significant sales, increase cash flow, and foster stronger customer relationships.

 

Challenges of Single-Lender POS Financing

While the benefits of POS financing are manifold, relying on a single lender can be limiting. Single-lender solutions can lead to lower approval rates and a poor customer journey. Declined shoppers start the POS financing process again, resulting in cart abandonment, and affecting sales and customer loyalty. There is also the risk of being subject to the changing lending conditions of a single financial institution.

Why Retailers Must Start With Embedded POS Financing Platforms First

Many retailers are turning towards embedded finance platforms that offer many lending options through a single gateway to counter these challenges. With an embedded lending network, retailers can manage multiple financing options like BNPL, installment loans, and lease-to-own, providing an omnichannel financing experience.

Indeed, research by ChargeAfter suggests that 66% of retailers prioritize implementing a consumer financing platform that manages the entire financing cycle, including reconciliations, chargebacks, and dispute resolution.

An embedded finance platform also removes the burden of managing complex requirements from the retailers, facilitating seamless management of waterfall financing, in which applications are automatically sent to lenders in a sequence until approval is obtained.

Merchants are thus looking for point-of-sale financing platforms that offer white-label consumer financing solutions and BNPL white-label options, giving them control over the customer experience while handling the complexity of lending and compliance in the background.

 

Conclusion

As retailers adapt to the evolving needs of their customers, it’s clear that the future lies in leveraging robust POS financing platforms. Offering an omnichannel lending experience through an embedded lending platform can significantly enhance the shopping experience, increase approval rates, and boost sales, making it a win-win for consumers and retailers.

Through white-label POS systems and a waterfall finance approach, retailers offer consumers the flexibility they desire and a better experience.

Retailers that adapt to these changes and invest in POS financing solutions today will undoubtedly be better positioned to cater

To the needs of the next-generation consumer, we are leading the way in the ever-evolving world of retail.

With embedded financing becoming increasingly popular, it’s time to embrace this trend and reap the benefits of enhanced customer satisfaction and increased sales. After all, in retail, customer experience is king – and an omnichannel financing experience through a robust POS financing platform is a significant step in that direction.

ChargeAfter YouTube Channel: Visa is Turning Your Card into an Installment Powerhouse

Arvind Ronta, the Global Head of Installments at VISA, discussed in an interview at Money 20/20, how the company is revolutionizing the way cards operate and positioning itself as the industry leader in installments.

VISA seeks to provide a platform that will enable banks to offer installments at the point of sale more effectively as consumer financing and BNPL services change. By connecting lenders with a vast number of merchants, they can global acceptance, allowing the Buy Now Pay Later loan to be used anywhere. FinTechs, such as ChargeAfter, play a significant role in expanding BNPL and consumer financing options and giving merchants the opportunity to provide it in all types of point of sales – ecommerce, in store and call centers.

As banks began to work with BNPL white label platforms of FinTech companies, they gave merchants shops the option to offer various branded financial services, which all encourages the development of embedded finance. Visa strives to offer a platform and a product that both consumers and business owners will enjoy and use.

References 

 

“Disclaimer: This article’s information is provided for educational purposes only and shouldn’t be taken as legal advice on any subject. The author disclaims all responsibility for any damage of any kind caused by the use of such information.”

 

 

Buy Now Pay Later (BNPL) Stats for 2022

Consumers are increasingly turning to Buy Now Pay Later (BNPL) or POS financing to purchase items or services and spread out their payments over  time with a preset payment plan.

A recent poll found that during the COVID-19 outbreak, 60% of participants used a buy now, pay later service. 66 percent of respondents stated that they believe adopting buy now, pay later services to be “financially dangerous” at the same time. This is probably because services that let customers purchase items now and pay for them later might lead to overspending. Services that let you buy now and pay later may give the impression that an item is less expensive than it is. If shoppers indulge themselves, they could accumulate more credit than they can manage.

Important Data for BNPL

In 2022, there are expected to be 59.3 million BNPL users. The amount of BNPL customers has been sharply rising over time, driven in part by the financial difficulties associated with COVID and in part by the proliferation of BNPL businesses.

This line of credit is adaptable and simple to qualify for. For example, 45% of customers said they picked BNPL because paying with it was simpler than using a credit card, while 44% claim they did so because it offers more flexibility.

BNPL Use by Age

 

Age

BNPL User Percentage

18-24

61%

25-34

60%

35-44

61%

45-54

53%

54+

41%

 

BNPL Use by Average Household Income

 

Average Household Income

BNPL User Percentage

>$35,000

39%

$35,000-$49,999

47%

$50,000=$74,999

50%

$75,000-$99.999

43%

>$100,000

41%

 

People between the ages of 18 and 24 and 35 to 44 are the most likely to finance BNPLs. In general, younger age groups utilize BNPL more frequently. The income range of $50,000–74,999 is the one most probably to use BNPL. Customers in this range and those above it utilize BNP at around the same rates.

According to the most recent statistics, BNPL loan usage decreases as income and age rise. However, the trend suggests that this pattern is changing, and more and more individuals are beginning to use BNPL lending, which is hurting traditional banking products.

 

Top Reasons for BNPL Usage

 

Reasons to Use BNPL

Percentage of Users

Out of Budget Purchase

44.98%

Avoiding CC Interest

36.92%

Borrow Money

24.73%

Avoiding to Share Personal Data

20.79%

Credit Card Alternative

19.18%

Reached Credit Card Limit

17.2%

Can’t get CC

14.16%

No Bank Account

7.71%

Other

5.73%

 

Generally, purchasing clothing and electronics is the most frequent usage of a BNPL plan. The most frequent reason for selecting a BNPL plan is to make an expensive purchase.

Amounts People Owe to BNPL

 

Amount owed

User Percentage

Less than 100

28%

101-250

18%

251-500

25%

501-1000

17%

1001-2500

9%

2501-5000

2%

More than 5000

1%

 

BNPL Companies

 

Not just businesses and consumers benefit from BNPL loans; BNPL service providers also make significant profits. Even if the majority of the top financing platforms don’t charge consumers any additional fees, they nevertheless make money from the merchant companies that use their services to run their online storefronts. Simply defined, BNPL services are simple to use, but difficult to produce and secure. As a result, rather than developing a new system on their own, retailers employ the established and reliable financing systems of BNPL companies to increase their sales and conversion rates. Additionally, it draws a lot more customers overall.

Instead of just employing basic BNPL services, merchants and retailers are increasingly turning to the newly created and deployed BNPL white label services. Retailers can adopt BNPL services and do so under their name by using ChargeAfter’s white-label services. They get considerably better outcomes from branded BNPL solutions, which also improves the reputation and overall attractiveness of their business.

 

ChargeAfter’s BNPL Financing Platform

 

ChargeAfter’s  Waterfall financing increases the chance of approval  —  up to 85%.

As a result, merchants and financial institutions are using ChargeAfter’s BNPL white-label services to increase customer retention and maintain a competitive edge in the consumer financing sector.

Additionally, ChargeAfter is constantly improving and working to provide its merchants and banking partners with the best and most up-to-date services. According to Meidad Sharon, CEO of ChargeAfter, in an interview with Fintech Blueprints, the system is updated at least montly, and by the end of this year, they intend to increase the number of lenders to further ensure that every customer can get the financing they need.

References:

Haughn, R. (2022, July 8). 2022 Buy now, pay later statistics. Bankrate. https://www.bankrate.com/loans/personal-loans/buy-now-pay-later-statistics/

 

Want to learn more? Reach out to us here.

Finovate ‘Best BNPL Finalist’: ChargeAfter

The global lending platform of ChargeAfter is up for the title of best BNPL solution. The fact that ChargeAfter is a finalist among other financing platforms demonstrates once more that the non-stop development work being done to build the best financing system and offer retailers the best BNPL (Buy Now Pay Later) services are succeeding, and the ChargeAfter financing platform continues to hold the top spot among the industry’s pioneers in both the consumer financing and BNPL sectors. There are several factors, which we will go through, that make ChargeAfter’s lending platform a finalist for the Finovate awards and a strong contender to win the competition as well. Firstly, let’s discuss what is Finovate and Finovate Awards.

 

About Finovate

 

Finovate is a technology firm for financial services that was founded in 2007 and has since grown and extended internationally. It is a business that organizes conferences only for the purpose of displaying the greatest and most cutting-edge new bank and financial technologies. To address topics and subjects pertinent to local and international financial markets, Finovate expanded its approach. Leading financial and traditional executives typically attend huge, highly effective audiences at Finovate conferences. Informing consumers and delivering news about new, powerful Fintech companies and banks is another one of the company’s primary responsibilities. It has emerged as the primary source for individuals to learn about breaking financial news.

 

About the Finovate Awards

 

In addition to other services and conferences, Finovate also hosts the Finovate Award Ceremony, where smart and innovative businesses are recognized.  More than 25 categories, including Best Fintech Partnership, Best Mobile Payment, and Best BNPL Solution, in which ChargeAfter’s financing platform is also nominated, honor fintech businesses and banks.

 

ChargeAfter: The Nominee for the Award

 

No one was surprised to see ChargeAfter among the finalists for the best BNPL solution award because the financing platform has advanced quickly this year. ChargeAfter’s global lending platform was nominated for the Finovate Awards primarily due to its growing market acceptance, development of new connections, and expansion of its core advantages.

Many merchants have recently found ChargeAfter’s BNPL lending services to be appealing and have embraced them, which has improved their performance and revenue. The ChargeAfter BNPL platform improves conversion rates for merchants and increases sales as well.

Along with providing services to shops, ChargeAfter has also assisted banks in keeping up with the quick development of consumer finance and Buy Now Pay Later services. Fortiva Retail Credit expanded its collaboration with ChargeAfter this year after seeing a significant improvement in its business. It also encouraged other banks to try and use ChargeAfter’s BNPL white label services, which have been altered to meet the requirements of any retailer business or bank.

The Financing platform is constantly evolving, and as ChargeAfter CEO Meidad Sharon stated in an interview with The Fintech Blueprints, the company has plans to expand the number of lenders on the platform to make its standout feature, Waterfall financing, which is full of reliable lenders, even more, powerful and provide consumers with guaranteed financing opportunities.

 

Want to learn more? Reach out to us here.

Why ChargeAfter Launched a White-Label BNPL (Buy Now Pay Later) Service

Financing platforms must create new services or integrate existing ones to stay up with the demands of merchants and customers in the market as modern consumer financing develops quickly. Given the intense competition in the market and the growing popularity of BNPL lending, it is difficult to stay on top without modernizing the financing system and providing the highest level of customer service. That has become the reason why the leader in consumer financing, ChargeAfter, has decided to implement BNPL white label services.

 

What is the BNPL white label?

 

The company can employ consumer finance in its e-commerce store and brand it under its name when using the BNPL white label services provided by the financing platform. Simply put, the retailing business can make its operation appear more professional and can do so in the simplest method imaginable. Instead of spending a ton of money developing a new finance system, retailers may now provide branded POS financing services by just utilizing the existing model.

 

Why did ChargeAfter adopt a White-Label service?

 

As the market becomes more competitive, more BNPL providers are attempting to gain an advantage by introducing fresh services that rival BNPL providers do not. Additionally, BNPL white label has grown in popularity among both consumers and merchants, and since ChargeAfter’s lending platform has always given customers the best services possible, the company decided to implement white label services as well. This will keep merchants informed about the consumer financing industry and allow them to enhance their performance. Retailers are now able to get greater results and rise to the top of the selling sector thanks to BNPL white label, which has its advantages.

 

Benefits of BNPL White Label

 

BNPL white label has advantages of its own, much like other consumer financing features. With many BNPL benefits in general, we can go over the following three advantages of white label services:

 

1.    Makes your Business Well-known and Reliable

 

White label services, as we already established, are branded with the firm’s name, giving the company a more trustworthy appearance in the eyes of the customer. As the corporate name is less easily recalled than the lending system itself, when customers use consumer financing without a white label, it is typically a one-time transaction. The reason for this is that customers search for the best BNLP lending option rather than the store itself because the financing platform is the one that specifically allows customers to divide their payments, and customers prefer to select the right platform rather than search for the right store online. So, branded finance software will increase customer loyalty and brand recognition for your business.

 

2.    Makes the Financing Experience Better

 

When a customer wants BNPL services at the point of sale, they are typically referred to the websites of various financing platforms, where they may have to spend a lot of time filling out numerous forms to obtain the funds they require. In the case of the BNPL white label, the customer fills out the application on the e-commerce website. In particular, when using ChargeAfter’s white label services, the merchant can be confident that the customer will receive credit for the purchase because ChargeAfter provides them with a number several lenders from which the system will select the most appropriate option for their needs.

 

3.    Boosts Sales and Conversion Rate

 

As was already mentioned, white label services provide a better user experience, which may be a key factor in reducing cart abandonment and increasing traffic to your websites. By utilizing ChargeAfter’s BNPL white label services, your business can provide the greatest experience to the consumer, which will naturally have a favorable impact on sales and conversion. Buyers want simple financing and a shopping experience.

 

Summary

 

To sum up, ChargeAfter’s global lending platform has adopted BNPL white label services to stay up with the industry’s rapid expansion and provide the best BNPL lending services to retailers. As consumer finance is becoming one of the main ways to purchase items or services, ChargeAfter makes it possible for consumers to buy things online in the best way possible.

 

Want to learn more? Reach out to us here.

Provide BNPL to your retail clients with ChargeAfter’s Buy Now Pay Later White Label Solution

 

It goes without saying that the BNPL (Buy Now Pay Later) consumer financing strategy aids businesses’ expansion and success. It affects customers’ experiences and gives the company a more modern, polished appearance.

If BNPL lending is properly executed, it will undoubtedly boost sales and AOV (Average Order Value). According to studies from previous years, BNPL consumer financing is assisting e-commerce online stores to convert more buyers and provide them with the finest experience so they will become regular customers in the future.

Selecting the appropriate finance platform for your e-commerce is crucial. Many businesses rely on ChargeAfter’s BNPL financing platform, which only works with reputable and knowledgeable lenders.

 

Benefits of White Label BNPL

 

Fintech businesses are inventing better ideas as retail finance advances each year, and merchants must keep up with them and use their services to ensure that their online stores are modern and that they are providing their customers with the greatest BNPL lending alternatives. According to Meidad Sharon, the CEO of ChargeAfter, they check their software system monthly to make sure it is always up to date and they also always encourage their merchant customers to use their newly developed services.

There are three main reasons why you should implement ChargeAfter’s BNPL white label services.

 

1.    Makes Shopping Experience Better

 

There are typically a few BNPL lending choices available when the retailer company uses consumer finance on their website, which can occasionally make it uncomfortable for the customers to use the services. With a variety of online options, customers must navigate to several websites and create accounts in order to apply for BNPL services. ChargeAfter decided to integrate BNPL white label services because all those processes took a long time, giving retailers the chance to provide their customers with a far better and more seamless purchasing experience. Due to how much easier and faster the procedure is, it allowed consumers to access consumer financial services more easily.

 

2.    Consumers Trust you More

 

Putting your name on the service can improve your company’s reputation and increase consumer confidence. In order to see what kind of payment plan or interest rates they receive when using BNPL services to purchase a product online, consumers are more inclined to look to the Fintech company providing the BNPL services. However, when you offer the BNPL white label service, where BNPL services are performed under your brand, it naturally boosts consumer trust and the rate of repeat business. Therefore, with this technique, customers receive BNPL loans directly from your business, and by providing them with the finest services, customer loyalty is raised.

 

3.    Boost Conversion and Sales

 

As was already said, white label services can greatly simplify the buying process and give shops the opportunity to win over more customers and boost sales. When the business is adopting the proper white label BNPL choices, the customers find it more alluring. Customers always choose simple processes to obtain consumer financing and shop online. Most of the time, when someone wants to buy a product, they search online for the best option. The shops must ensure that their offerings effectively convert visitors who are browsing their websites into buyers. Therefore, the conversion rate is readily boosted when you have a quick and simple way, like white labeled BNPL service.

The same is true for current clients. If a business can provide the best services, like ChargeAfter’s white label choices, it can be confident that clients will make additional purchases and come back for their subsequent ones.

 

We may conclude that using ChagreAfter’s BNPL white label services will only help your business and increase its performance in the long run.

We never interfere with your customers’ experiences while Certegy is your white label BNPL partner. You benefit from cheaper expenses, less risk, larger transaction volumes, greater average buying capacity, or more regular sales with higher conversion, while your customers enjoy a quick, smooth checkout.

 

Want to learn more? Reach out to us here.

White-label BNPL: What is it?

 

A consumer financing option called BNPL (Buy Now, Pay Later) allows customers to buy goods or services and spread out their payments over time according to a pre-set payment plan. BNPL services are mostly offered by lending and financing platforms at the point of sale.

When a product or service is created by one company and branded under the name of another, this is known as a white label. BNPL white label service is offered by the financing platform of ChargeAfter.

 

Benefits of BNPL White Label

The most effective POS lending platforms are made available to customers by merchants with a white labeled multi-lender, BNPL  platform. Merchants can boost their sales and build consumer trust by using ChargeAfter’s white label product  —  as well as get the best and most modern financing software solution for their stores, both online and off.  Additionally, ChargeAfter’s multi-lender network and consumer financing platform is available for banks, acquirers, and other financial institution to implement white label services and provide BNPL consumer financing to their merchants.

 

Customizable White Label Services

ChargeAfter’s turnkey, BNPL white label platform is customizable for banks, acquirers, financial institutions and merchants, meaning that they can brand and offer our BNPL consumer financing platform as their own.

The platform is made up of many parts that may be adjusted without requiring the development of a new solution. Want to learn more? Schedule a demo or reach out to us here.

 

Want to learn more? Reach out to us here.

Why banks should adopt “Buy Now Pay Later” (BNPL)

 

Buy Now Pay Later (BNPL) has emerged as one of the most popular trends in open banking, digital lending, and retail, with an expected projected value of $3.98 trillion by 2030. Big businesses are making money by allowing customers to make fast purchases without having to deal with the discomfort of paying for them right away. With such a profitable market and enormous potential for future expansion, banks must follow in the footsteps of the BNPL sector to avoid being left behind. Buy now, pay later, also known as shop now pay later services, is quickly replacing the conventional technique of getting bank credit, a personal loan, or a debit card to buy high-value goods or services.

Buy-now-pay-later (BNPL) is currently the fastest-growing online payment option in many economies as a result of the convergence of digitization, past years’ pandemic accelerated transition to online purchasing, and the growth of younger, active consumers. Customers appreciate having the option to make an immediate purchase and spread out their payment over multiple installments with no fees or interest if made on time. Additionally, BNPL is attractive to retailers as a technique for boosting sales and converting more customers.

Banks are getting ready to adopt buy now, pay later (BNPL), potentially in a significant way. More than 40% of consumers prefer to use BNPL choices from their banks rather than those offered by other businesses, but there is a need for urgency. Banks, meanwhile, have gotten into the game quite late, which makes it hard for those financial institutions to dominate the BNPL market and be better than already successful companies.

BNPL Popularity is Still Increasing

 

BNPL first grew in size in Australia and New Zealand before fast escalating in Europe, where the key brand leaders have emerged. In less than a year, the market in the UK increased to five million users. The US took longer to adopt BNPL, it is currently forecast that growth will meet or exceed that of some regions of Europe, with a predicted compound annual growth rate (CAGR) of 20.7 percent from 2021 to 2028.

These days, more people are using Buy Now Pay Later. Since 2019, the use of BNPL and POS financing has increased thrice in the US. Even though younger people tend to use consumer financing, in previous years all age groups have used it. There have been some misconceptions that BNPL financing is more popular with consumers who have lower income levels; however, recent figures indicate that popularity is rather evenly distributed across all income level categories. The BNPL option is more appealing to people with lower credit scores.

 

 

The Risks of Unregulated BNPL Services

 

Many European nations already have laws prohibiting credit or retail websites. Due to the clients’ massive debts to several BNPL financing platforms and the fact that the majority of them were not subject to any rules, the Consumer Financial Protection Bureau launched an inquiry in the US last December.

The BNPL model also causes the regulators to have a lot of concerns. When consumers used BNPL for their payment plan, we can see that in the cases of consumer financing for merchants and merchant financing for customers, 25% of the revenue for financing platforms came from missed payments. Another major issue is the lack of customer credit transparency. According to statistics, 10% of bank clients who used BNPL were already behind on their payments.

Banks Should Be More Active on the Market

 

Due to the fact that the majority of BNPL businesses that offer consumer financing to retailers are not facing federal banking requirements. It is obvious that those unregulated finance platforms, which issue consumers with an increasing number of debts, will expose them to risks over time.

Unregulated BNPL enterprises are already a problem and are facing opposition in several countries, like Australia and UK, because they provide customers with a variety of point of sale financing alternatives that, in most cases, leave them with enormous debts they may not be able to repay.

As it will be profitable for them to gain more clients and give them the opportunity to become industry leaders in BNPL services, this is the part where the banks should play a role. It will also be crucial for future customers, as it will help them avoid the risks of massive debt from unregulated consumer financing platforms.

How are the banks better? Because banks are regulated, both consumers and retailers can feel secure when breaking purchases into payment agreements.

Banks will need to decide whether or how they want to enter this industry as BNPL continues to grow. If they will not participate on time and delay their actions, they may be left without a huge number of customers with various credit demands.

How Can Banks Dominate

 

When merchants realize there are better and more secure choices available, they will switch to banks. Banks have the ability to plan for the future and play the long game. They can also modify consumer financing for small businesses to increase their clientele from numerous companies. Smaller merchants will be pleased to collaborate with financial institutions as well since this will help them avoid being burdened by bad BNPL debt.

Although fintech is currently more popular in the market, there are some steps with which the banks can overtake them. Due to the fact that traditional lenders can provide significantly better interest rates to both businesses and consumers, other Buy Now Pay Later services will also drop their interest rates.

Point of sale financing can also be available to BNPL banks. Numerous banks in Latin American nations have adopted BNPL at the point of sale using credit cards. Because it is so comfortable and simple to use, POS financing draws clients. Customers may easily spread out their payments over time. In pricey areas like healthcare or maintenance, it is quite possible for banks in the US and Europe to employ the same POS financing approach.

There are numerous examples of banks aiming to dominate the BNPL industry. For instance, we witnessed how The Commonwealth Bank of Australia (CBA) developed a new product called StepPay that has lower merchant charges and is a significant competitor on the BNPL market. Others are attempting to invest in infrastructure to create better apps or services and provide a better customer experience.

Fast innovation is more important than ever for legacy banking organizations to stay up with the quickly evolving digital market. These companies require clever, economical solutions. One strategy is implementing Bank BNPL White label products through partnerships with third parties. By implementing application programming interfaces, banks may react fast to new issues like Buy Now Pay Later. Products under the BNPL white label can change the market quickly and increase the number of customers for the BNPL banks.

Offering a retroactive plan that needs credit card ownership is not the only strategy that banking providers should employ if they want to enter the BNPL market with the greatest potential. As an alternative, they ought to provide a variety of financing solutions, and these, ought to be publicly accessible at the moment of sale.

The seamlessness of having Buy Now Pay Later available right away at the time of purchase, whether online or in-store, is eliminated by the retroactive model. Younger customers’ resistance to credit is also significantly influenced by the revolving nature and numerous hidden costs associated with credit cards. They, therefore, turn to pure plays for BNPL solutions as a result. BNPL is already available at the point of sale from some local banks in addition to card transactions.

BNPL Banks’ time to respond to this action is limited. They also have the resources, financial stability, and customer confidence to match these services. If they want to keep the loyalty of their younger clients, they cannot let this chance slip by. Even though it won’t be simple, it will be great for the banks themselves to be a part of one of the biggest and most well-liked financing solutions, and it will also make consumers safer to know that their debts are regulated and cannot harm their future finances. In the end, we can say with certainty that banks have a great future in the BNPL and consumer financing, if they understand how different market segments operate and learn how to appeal to the increasing groups, they may increase their market share in BNPL.

 

About ChargeAfter

 

ChargeAfter is a leading multi-lender platform for Buy Now pay later (BNPL) Consumer Financing. It connects businesses with the most reliable lenders, enabling them to offer customers the greatest financing solutions. With the best system of Waterfall Financing, ChargeAfter guarantees BNPL lending to every shopper, by matching the most relevant lender to every client. Using the unique consumer financing technology, ChargeAfter provides all parties, merchants, lenders, and consumers, with the best shopping experience. Phoenix, MUFG, VISA, Bradesco, BBVA, Synchrony, PICO Partners, CITI, Propel Venture Partners, Plug and Play, and other companies worldwide are among the investors of ChargeAfter.

 

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