POS Finance Innovators: Meet Rolando De Gracia, Concora Credit

We’re thrilled to unveil our new series, “POS Finance Innovators” in which we delve into the world of point-of-sale (POS) finance through discussions with the industry leaders shaping the future of this space.

In our premiere episode, I had the pleasure of sitting down with Rolando De Gracia, Chief Commercial Officer of Concora Credit, to kick off our series with an insightful and engaging conversation about the critical role of second-look financing and how it is evolving. With a wealth of experience in the consumer finance industry, Rolando shares how providers and merchants are adjusting their strategies in response to shifting consumer behaviors, economic challenges, and the strategic importance of near-prime solutions.

Watch the video and join the conversation by leaving a comment! Please feel welcome to connect with me on LinkedIn to continue discussing these fascinating insights.

Key takeaways from my conversation with Rolando:

• Second-look financing as a strategic solution
  Rolando highlights how second-look financing bridges the gap between prime lenders and costly lease-to-own products. He explains how revolving lines of credit provide non-prime customers with affordable alternatives to prime loans, enhancing customer satisfaction and driving repeat sales for merchants.
  
• Investing in customers for long-term loyalty
  Rolando shares why leading retailers, including HP, choose Concora Credit as their second-look provider. By consistently investing in advanced tools, technologies, and customer experiences—and fostering partnerships built on positive culture and retail expertise—Concora creates significant value for both merchants and consumers.
  
• “Retail is detail”: building meaningful customer relationships
  Rolando emphasizes that retail is about more than just transactions—it’s about creating meaningful engagements. Success depends on ensuring customers feel valued, whether by offering sufficient credit limits, delivering exceptional service, or providing seamless digital experiences. This focus on relationship-building drives loyalty and repeat business.

We hope you enjoy this interview and gain valuable insights. Stay tuned for more conversations with POS finance innovators!

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About Jeffrey Tower
EVP Global Business Development and Strategy
Jeff has over 20 years of experience driving revenue through building global brand awareness, business development, marketing, and sales departments focused on consumer financing, fintech, and eCommerce.