Boost Sales This Mother’s Day With These Helpful eCommerce Tips And Buy Now Pay Later Consumer Financing
There is no dispute that mothers deserve appreciation and praise all year round, however, Mother’s Day is a great opportunity to go the extra mile and show them just how much they mean to us. But this significant holiday has gone beyond flowers, chocolate, and cards. In fact, according to surveys, Mother’s Day is one of the third largest holidays after Christmas and Black Friday. This year, 83 percent of the US population are expected to celebrate this holiday with an average shopper planning to spend $220.00, which is $16 more than the previous year. That is a total of around $28.1 billion on this annual holiday!
So how do you get a piece of this action and boost your traffic and sales for this special occasion? Here are some helpful tips to get started.
Get Your Site ‘Dressed’ For The Occasion
We are visual creatures and most of the decisions we make are based on the emotions we feel when things are presented to us. Use your website to evoke positive feelings that are synonymous with a mother’s care and love. Affectionate color pallets like pink, white and red help to spark these types of positive emotions. The graphics you use should also represent appreciation, love, and affection. You could use anything from a mother nurturing her child, embraces, or products shot in an appropriate soft setting using pink, white, or other pastel colors.
Make A Gift Guide
So many shoppers struggle when it comes to choosing the perfect gift for their mothers. What gift could possibly express the appreciation they have? Help your customers out by creating a gift guide specifically focused on products mothers need or want. The guide should also be created to match different personas. For example, set up categories that cater to moms who enjoy yoga, or traveling, or gardening. Doing this will also make the shopping experience more enjoyable and is more likely to entice the customer to return to your store when they need another gift.
There are no limits when it comes to incentives. Giving your customers a free gift with every order or free shipping will entice customers to purchase on your site. You could offer discount promo codes on certain products and giveaways which can also be used as marketing material for your Google shopping and social media ads.
Offer COVID Friendly Solutions
With lockdowns and heightened risk, especially among older, more vulnerable people, businesses need to take extra precautions and measures to promote safety at this time. But the solutions also need to be convenient, with the customer’s needs top of mind. Offering curbside delivery for flowers, gift cards, or food items is a great way to ensure the safety and well-being of your customers as an eCommerce retailer.
Offer Flexible Buy Now Pay Later Financing Solutions
Giving customers some financial relief when it comes to purchasing Mother’s Day gifts is something most shoppers have come to appreciate and expect. Being limited by available finances can cause some stress for shoppers, especially those who want to make their mothers feel celebrated this year. Giving your customers Buy Now, Pay Later also known as Point Of Sale Consumer Financing solutions that allow them to pay for their purchase in affordable monthly installments will help ease the burden and give them more freedom to purchase the gifts they know their mothers really want or need without the added financial pressure. Buy Now Pay later solutions from ChargeAfter enable you to offer your customers various payment options and terms from a multitude of lenders. This means that your customers have more choices and a higher chance of approval for the loan as well. ChargeAfter’s technology is compatible with most existing eCommerce platforms. This includes Buy Now Pay Later for Shopify, Woocommerce, Magento, Magento 2, and more.
In the days leading up to Mother’s Day, advertise your Buy Now Pay Later consumer financing on your social platforms, in newsletters, and on the homepage of your website to increase awareness and traffic!