Technology has fundamentally changed retail, giving customers more personalization and choice. However, financing at the point of sale is stuck. 50% of applications are still declined. The problem? Merchants only integrate with one or two lenders, leaving declined customers with no other choices. And when merchants have attempted to solve this problem, they’ve faced the almost impossible task of connecting multiple lenders to their point of sale.
These global payment experts and industry leaders are invested in our vision of embedding personalized financing choices into every customer journey.
ChargeAfter is led by a team of finance and technology experts with an unparalleled grasp of the customer lending journey. Our leadership team is dedicated to maximizing choice at the point of sale through embedded lending.
Meidad is the founder and CEO of ChargeAfter, the embedded lending platform for point-of-sale financing. He has over two decades of payments leadership experience, scaling companies to growth and IPO. He founded ChargeAfter to improve shoppers’ lives by embedding personalized financing choices into customer journeys, anytime, anywhere. Under his leadership, ChargeAfter has become the platform of choice for enterprise and mid-size merchants and tier-one financial institutions.
Doron has over 20 years of experience as a senior-level financing executive. He is responsible for the overall financial management of ChargeAfter, its financial reporting and disclosure practices, investor relations, and corporate operational and infrastructure functions. Prior to joining ChargeAfter, Doron served as CFO at Radware and Orbotech.
Shlomi has over 22 years of experience in leading product, research and development, and delivery operations. Before joining ChargeAfter, Shlomi held a position at Ex Libris, where he served as Corporate Vice President of Learning and Research Solutions for over eight years. Before that, he served as VP & GM Interaction Business Applications at Nice, VP & GM Voice and Mobile internet at Comverse, and was co-founder & VP R&D and Delivery at TV Gate.
Ronit is a Human Resource leader with over 20 years of experience in global HR leading positions in the high-tech industry. Ronit is responsible for driving success through a global Human Resources strategy and HR best practices implementation. Previously, Ronit held senior positions in corporate companies and start-ups such as Comverse, Mavenir, Attenti, Augwind and Infineon Flash, including relocation to the US. Ronit holds a BA in Behavioral Science and an MA in Labor studies.
Jeff has over 20 years of experience driving revenue through building global brand awareness, business development, marketing, and sales departments focused on consumer financing, fintech, and eCommerce. He joined ChargeAfter’s leadership team in 2019 and is responsible for its Embedded Lending Hub platform for top-tier banks.
Gil joined ChargeAfter in 2019 as one of the company’s early team members. He oversees the company’s offerings tailored for merchants and financial institutions. Drawing upon his experience in technology and entrepreneurship, Gil is committed to delivering excellence to global enterprises. He is responsible for our Solutions architecture and engineering, Data and Analytics, and the strategic initiative planning and execution. Under Gil’s guidance, ChargeAfter drives technology development and tailors solutions for our strategic partners.
As the VP of Global Operations, Elad is responsible for onboarding merchants and lender delivery. In addition, he leads the CA operations activities, cross-company processes, production health, and our NOC. Elad brings more than two decades of business, operation, and delivery experience. Elad holds an Executive MBA from Kellogs-Recanaty School of Management, Northwestern, and Tel-Aviv universities.
Kevin has been in the banking and finance industry for over a decade, working closely with some of North America’s largest banks, financial institutions, and retailers. He is an expert in embedded consumer financing, with a deep understanding of current trends and where the industry is heading. Kevin is responsible for ensuring that ChargeAfter covers all lending options in all verticals in all geographies.
As ChargeAfter’s VP of R&D, Itai leads technological innovation, driving the embedded lending platform’s strategic vision. With nearly two decades of fintech leadership, he blends strategic innovation with technical expertise, cultivating a dynamic engineering culture that transforms complex financial challenges into scalable solutions. By championing cross-functional collaboration and data-driven methodologies, Itai ensures the R&D organization consistently delivers breakthrough technologies that anticipate and shape market dynamics.
As VP of Business & Legal Affairs, Nir has been a cornerstone in the expansion of the ChargeAfter network. He specializes in the negotiations of strategic partnerships, and oversees the preparation of business proposals for new programs, along with management of their commercial terms, and ensuring that the company’s compliance program is upheld. With a strong background in Operations, Business, and Legal in his prior roles as a Project Manager, and as a Commercial Attorney for high-tech firms, Nir brings a unique blend of commercial, legal, operational and technological expertise.
Yuval leads product management, UX, and BI at ChargeAfter. In his role, he oversees product strategy, development, user experience, and BI solutions for partners, as well as internal data-driven decision-making and business monitoring. Yuval has served in multiple leadership and product roles and holds an MBA from Tel-Aviv University School of Business.
At ChargeAfter, we are committed to upholding the highest standards of corporate governance. Through fostering a culture of transparency, integrity, and accountability. We strive to build trust with our stakeholders and create a foundation for sustainable growth. Our commitment echoes in our conduct, reinforcing our reputation as a credible, progressive and trustworthy partner.
We prioritize data security with a strong program based on the ISO 27001 framework. Our employees receive thorough security training, and our product is hosted on the secure Google Cloud Platform. Management actively engages in security through risk assessments and steering committees. We enforce strict access controls, conduct audits, and have a practiced incident response plan for enhanced preparedness.
