Stand out from your competitors

 As a furniture retailer, you face numerous challenges, from intense competition to driving more foot traffic and encouraging customers to spend more on high-ticket items. The ultimate goal is to boost conversion rates. Here are four innovative strategies to help merchants drive sales and stand out from competitors.

Build a brand competitor can’t match.

Content marketing takes many forms, including blogs, webinars, and social media posts. Since this is often consumers’ first interaction with your brand, creating engaging and educational content is critical. Whether shopping for furniture or exploring embedded finance solutions, well-crafted content can drive demand while keeping costs low.

For instance, a mattress brand, Purple, has achieved tremendous success through content marketing. OverthinkGroup says “purple mattress” is searched 400,000 times a month on Google, outpacing even the generic term “mattress.” Over 71% of Purple’s organic traffic comes from branded search terms, which shows the importance of building a brand that customers seek out directly.

However, digital advertising can get expensive. Retail Dive reports that Google’s cost-per-click (CPC) has risen 14% in the past year, and keywords like “best couch” or “best dresser” are no longer as cost-effective. To maximize your organic traffic, build a brand that people search for—just like Purple—by consistently producing relevant, engaging content.

Outpace competitors with promo code pages

Furniture purchases can range from a few hundred to several thousand dollars, and customers often look for discounts at checkout. Instead of allowing customers to search elsewhere for coupons, why not host a promo code page directly on your website?

You can offer exclusive promotions or discount codes to customers who subscribe to your newsletter. This increases conversions and presents an opportunity to engage customers through email marketing. OverthinkGroup reports that Purple’s discounts and promotions page is one of its top SEO pages. By creating a similar page, you can offer e-commerce financing, special promotions, and product information directly to interested shoppers.

Offer better financing options than competitors.

Providing point-of-sale (POS) financing at checkout is essential to drive more sales, especially for high-ticket items. This type of embedded financing offers customers the flexibility to purchase what they need without the immediate burden of total payment. By integrating POS lending into your checkout process, you make it easier for customers to make purchases, both in-store and online.

For example, a customer purchasing a $3,949 sectional sofa might hesitate to put the total amount on their credit card due to high interest rates. With POS financing, customers can apply for funding and choose a payment plan that suits their budget. This increases conversion rates and leads to larger order values as customers feel more comfortable adding additional items to their purchases.

Offering white-label POS systems allows retailers to give customers more purchasing power, increase order values, and boost satisfaction. Flexible financing options such as BNPL white-label solutions and omnichannel lending further enhance the customer experience by providing personalized payment plans.

Beat competitors with omnichannel financing.

Consumers today expect a seamless shopping experience across all platforms—whether in-store, online, or through a mobile app. Offering omnichannel financing ensures that customers can access flexible payment options regardless of where they shop. By partnering with an embedded lending platform, retailers can provide consistent online and in-store financing options.

Retailers who embrace white-label BNPL solutions or POS financing platforms can offer customized payment plans tailored to their customer base. These solutions help improve conversion rates and boost customer loyalty by making large purchases more accessible. Providing omnichannel financing allows customers to choose their preferred payment method, allowing them to stand out from competitors.

Leverage embedded finance to reduce cart abandonment.

Cart abandonment is a significant issue for retailers, particularly in e-commerce. Studies show that 81% of consumers abandon their carts, often due to overwhelming order values or limited payment options. Offering embedded financing at checkout can help reduce this issue by allowing customers to break up payments into manageable amounts.

With embedded financing solutions, customers are more likely to complete their purchases. Offering POS financing and BNPL white label services at checkout provides customers with more payment options, improving the likelihood of conversion. By embedding these options directly into the checkout process, customers can easily access funding without leaving your website.

Use white-label BNPL solutions for a seamless experience

Buy Now, Pay Later (BNPL) services are rapidly gaining popularity among consumers. Retailers can tap into this demand by offering white-label BNPL solutions, which allow customers to split payments while keeping your brand at the forefront.

This type of embedded finance is beneficial for large-ticket items, where customers may hesitate to pay the total amount upfront. By offering flexible payment options like BNPL, you create a better shopping experience that encourages customers to complete their purchases.

Incorporating white-label BNPL solutions strengthens brand loyalty by providing a seamless and branded financing experience. Customers are more likely to trust your business and return for future purchases when they can access flexible payment options.