5 Best Marketing Tools for Online Businesses: Buy Now Pay Later (BNPL) Financing, SEO, SEM Marketing, and More

In the modern digital marketing world, eCommerce stores need to leverage new tools and solutions to increase sales and stay ahead of the competition. A combination of one or more marketing tools, including online financing, SEO, SEM marketing, influencer marketing, and loyalty programs helps eCommerce platforms drive profitable return on investment for their marketing initiatives. In this article, we discuss these 5 best marketing tools for online businesses and how they can support your eCommerce platform. 

1. Buy Now Pay Later at Checkout

Buy Now Pay Later (BNPL) financing is a powerful checkout integration that can encourage sales during consumers online shopping experience. ChargeAfter provides eCommerce businesses with cost-effective and reliable BNPL solutions. They work by giving a brand’s consumers access to a network of reputable lenders capable of financing their orders. This system requires no credit checks and repayment plans come with no interest on installations. This is an extremely beneficial selling point for consumers, that you can market on your online store. The ability to source online financing at the push of a button, and without having to seek assistance from a third-party financial service provider makes this one of the most efficient and effective new marketing tools for eCommerce. 

2. SEO for Web and Content

If you sell products via a website, then it is essential that you optimize your site for search engines. SEO is a crucial strategy for appearing higher in the search rankings, resulting in an increase in organic traffic to your website. This increase will likely mean greater sales as more users are actively engaging with your content. All of your website content pages, product pages, and social media platforms should include specific search terms to make your content more discoverable. You can use this resource to explore the best ways of developing an SEO strategy that attracts eager shoppers. 

3. SEM Marketing

Search engine marketing involves increasing online visibility through paid advertising efforts. Typical types of SEM marketing include Google Ads campaigns and PPC advertising. This marketing tool is highly effective as it is an instant way of appearing first for specific Google search terms or displaying ads directly on other websites for immediate results. The immediacy of this marketing tool is the key driving force behind its use as a valuable sales-driven approach to marketing. It is a far faster means of increasing online visibility than more traditional SEO approaches, meaning the combination should yield a great response of organic and paid traffic. 

4. Influencer Marketing

Influencer marketing refers to the process of using powerful social media figures to advocate for a brand’s products or services. This particular marketing tool involves collaborating with reputable social media icons that are willing to share product recommendations with their existing and extensive audiences. As a more promotional form of user-generated content, influencer marketing appears more authentic to audiences, yielding valuable sales that require less advertising budget than other means of promotion such as social media marketing and SEM marketing. 

5. Loyalty and Reward Programs

Customer retention is more cost-effective than customer acquisition. Hence, online stores need to consider loyalty and reward programs that increase customer lifetime value. This is a highly profitable marketing tool as it can long-term sustainable growth with an audience of interested buyers. These shoppers are more encouraged to browse and buy from one’s online store as there is an element of added value driving the purchase decision.

The combination of these 5 marketing tools for online businesses will lead to greater sales as marketing costs are optimized for more valuable conversions. If your business has not yet implemented one or more of these marketing tools, then now has never been a better time to do so!