The Practical Guide to Home Improvement Financing
For contractors and home improvement providers, offering seamless
financing is crucial to closing sales. However, traditional financing
processes are often fragmented and complex, leaving customers
unsure of their options and adding pressure on contractors.
Find out how a leading home improvement company transformed its
in-home financing with ChargeAfter, making it faster, frictionless,
and easier for both contractors and customers.
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Faster, frictionless financing
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33% increase in financing approvals
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Higher sales conversion
In-Home Financing Challenges
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Fragmented Experience
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Awkward Interactions
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Lost Sales Opportunities
With home improvement projects averaging around $30,000, and
most customers lacking immediate access to funds, financing plays
a crucial role in closing sales.
Existing financing processes are often difficult to manage.
Contractors struggle to direct customers to relevant lenders and
guide them through confusing application processes.
Unfortunately, this can result in a frustrating experience, which is
especially awkward when sitting at the customerʼs kitchen table, and
ultimately leads to lost sales.
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Single application
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Instant access to financing options
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Post-sale management & analytics
Client Requirements
The clientʼs financing process was disjointed, with contractors navigating multiple lenders, each with its own process and service category limitations. They needed a streamlined, intuitive solution to simplify financing and maximize its impact on sales with the following requirements.
Simple & secure process
An easy financing process for contractors and customers that allows customers to apply securely from their own device.
Network of lenders
Seamless access to multiple lenders to cover all home improvement categories and serve all credit profiles.
Fast & flexible
Customers need instant access to financing choices, and contractors require real-time approval updates.
White-label
A fully branded and integrated experience that integrates into the client’s existing technology and workflow.
A strategic partnership
The client sought more than just a technology provider, they required a trusted partner capable of meeting multiple demands.
The Solution ChargeAfter's Embedded Lending Platform
By integrating ChargeAfterʼs multi-lender financing platform, the client transformed its financing offer into a fast, flexible, and frictionless experience with higher approval rates.
In-home integration
ChargeAfterʼs API integration seamlessly embedded financing into the clientʼs platform, simplifying operations for contractors across all service visits and projects.
With a single click, contractors generate a financing link and send it directly to customers via QR code, email or SMS—offering a secure, hassle-free application process.
Simple customer application
The customer clicks a white-labeled link that matches the clientʼs branding. They then enter their phone number and basic personal information to pre-qualify for financing without impacting their credit score.
Personalized financing choices
The platformʼs technology enables real-time waterfall financing—first assessing customers for a prime loan, then seamlessly connecting those who donʼt qualify to near-prime lenders and beyond.
Additionally, the platform supports a lender marketplace, allowing customers to choose the offer that best suits their credit profile and
preferences.
Offering multiple primelenders through a marketplace boosted approval rates by 33%.
Financing management & analytics
When the job is complete, contractors easily trigger fund disbursement, ensuring a smooth and secure transaction.
Beyond payments, the platform streamlines post-sale management, handling disputes, reconciliations, and lender communications—all within a single interface.
Additionally, real-time data insights help optimize financing programs and drive strategic business growth. Financing management & analytics
Promotion management
ChargeAfter enables companies to customize promotions by
program, category, or contractor, making it easy to deploy offers, including monthly promotions, to drive higher engagement and conversions.
The platform delivers powerful analytics to answer all your financing questions including which contractor, plan, or category is driving the most sales.
Embedded Lending Network
ChargeAfter partners with top lenders to provide a flexible financing network that meets diverse customer needs, offering personalization, choice, and greater control.
Installments
Revolving
Lease-to-Own
B2B
The Magic of the Marketplace
ChargeAfterʼs lending marketplace connects customers with
multiple lenders that serve their credit profile, empowering them
with choices. This customer-first approach improves both the
user experience and approval rates.
By adopting this model, the company increased approval rates
by 33%, enabling more customers to secure financing for their
home improvement projects.
The Outcome
An Exceptional Customer Experience with High Approval Rates
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Single application
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Instant access to financing options
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Post-sale management
ChargeAfter's embedded lending platform has transformed this leading
home improvement companyʼs financing offer.
Contractors now easily provide customers with instant access to
financing options straight to the customerʼs personal device. In a single
application customers are connected to multiple lenders that cover the
credit spectrum.
The platformʼs ease of use for customers and contractors has
significantly improved KPIs including higher completion rates for
applications and increased approval rates.
Unlock the Future of Home Improvement Financing
Weʼd love to show you how ChargeAfterʼs embedded lending platform can help you transform your financing into a seamless, flexible, and frictionless experience that empowers contractors, improves customer satisfaction, and increases approval rates.
